![Picture 1.jpg](https://res.cloudinary.com/olex/image/upload/v1660124414/Picture_1_3707149a95.jpg)

Bluesound Professional, the premium distributed audio ecosystem for commercial spaces, launches the B170S Networked Streaming Stereo Amplifier to North American and global distribution markets. Orders for the B170S are open immediately with warehouse availability starting in September 2022.

The B170S is an all-in-one streaming solution for any commercial music installation combining a high-quality stereo low impedance and constant voltage amplifier with a BluOS enabled network music player. 

The low impedance output is perfect for applications where intelligibility and sophistication are important. Alternatively, multi-speaker installations like corridors or high-traffic areas can be catered to with the constant voltage option that allows for daisy-chained speakers, in turn reducing cable lengths and complexity. With keyhole slots allowing for flexible mounting options, the B170S is well-suited to hide under shelves, tables and walls or be rack mounted into a 3U space with the racking accessory. 

Continuing Bluesound Professional’s multi-zone commercial music solutions, streaming services like SoundMachine, Custom Channels, SiriusXM for Business, QSIC, and Tunify and others, are natively integrated into the BluOS enabled network music player in the B170S and can be controlled with the BluOS Controller app on PC, Mac, iOS and Android.

![Picture 1.jpg](https://res.cloudinary.com/olex/image/upload/v1660124458/Picture_1_8e02a3b886.jpg)
*Image: B170S Product Front & Rear*

**Key features of the B170S Networked Streaming Speaker:**

- A complete stereo solution for commercial installations
- Integration with local network content storage
- Low impedance and constant voltage outputs options:
	2x80W into 4/8 Ω 
	or 2x100W into 70V
	or 1x100W into 100V
- Operates on the BluOS platform allowing flexible, unlimited grouping of zones
- Integration with many streaming services including SoundMachine, Qsic, Tunify, Custom Channels and SiriusXM for Business
- 6W standby mode 
- Flexible mounting options including mounting of 6 x B170S in a 3U rack space using the optional RM160 rack mounting shelf
- Secure network preventing unauthorised control 
- Third-party control options compatible with PC, Mac, iOS and Android



Bluesound Professional

The B170S Networked Streaming Amplifier is Now Available

![Picture 1.jpg](https://res.cloudinary.com/olex/image/upload/v1660126633/Picture_1_d5813e299e.jpg)

The Shure MV7, loved by streamers and content creators of every level, is now available for [pre order on Amazon](https://www.amazon.co.uk/dp/B0B15KFBT6) in an elegant new color design, White Noir. The limited-edition [MV7 White-Noir](https://www.amazon.co.uk/dp/B0B15KFBT6), which features a black and white color combination, provides streamers and creators with a contemporary colorway option that fits pristinely in any space. Obtainable while supplies last, the MV7 White Noir can be purchased today via preorder and will be fully available on Amazon and delivered to customers beginning Monday, August 15.

The MV7 White Noir is compatible with the [ShurePlus MOTIV Desktop](https://www.shure.com/en-US/products/software/shure_plus_motiv_desktop) app, which brings the microphone to life when connected via USB, ensuring top quality and consistent audio in all recordings. The app makes it easy for users to dial-in their desired settings with Auto Level Mode and Manual Mode. Both modes contain built-in headphone monitoring and monitor mix as well as control over the aesthetic of your touch panel with LED Live Metering. By selecting Night Mode on the MOTIV Desktop app, users can darken their touch panel to better match the atmosphere of their space. 

Auto Level Mode is perfect for creators who want a “set it and forget it” microphone that will control gain and compression settings in real time. Conversely, Manual Mode is ideal for those who want to take complete control over their sound with gain adjustment, EQ presets, compression, and an onboard limiter. With Manual and Auto Level Mode, users can save their settings as a preset to nail their signature sound in every recording. For more information on the ShurePlus MOTIV app, [watch our features and controls walkthrough video.](https://www.youtube.com/watch?v=6ci1MeW-IeI)

![Picture 1.jpg](https://res.cloudinary.com/olex/image/upload/v1660127976/Picture_1_9c51876d83.jpg)

Paul Crognale, Associate Director of Global Marketing, at Shure:

> We heard overwhelmingly positive feedback from all types of content creators regarding the technical capabilities of the MV7 and customizability provided by the MOTIV app. We wanted to celebrate these creators’ passion for the microphone by offering a fresh colorway that pops on stream and in the studio, fitting seamlessly and stylishly into the aesthetic of any space.

The MV7 White Noir comes with all the benefits of the original MV7. Equipped with Shure’s Voice Isolation Technology, the MV7 helps those who record and stream in imperfect rooms by making certain only the user’s voice is captured by the microphone. A hybrid USB and XLR output on the MV7 White Noir makes this microphone the perfect, flexible solution for users no matter where or how they are recording. 

![Picture 1.jpg](https://res.cloudinary.com/olex/image/upload/v1660136109/Picture_1_479273205b.jpg)

Babynikki, professional gamer and streamer on [Twitch](https://www.twitch.tv/babynikki):

> I originally chose the MV7 based on its ability to seamlessly integrate into my streaming set-up and room aesthetic. My original MV7 exceeded my expectations and the MV7 White Noir gives me another excellent option for keeping my streaming set-up sleek. The MV7 White Noir not only looks great, but it also performs flawlessly and easily adapts to meet the sound requirements of each of my individual streams.

The MV7 White Noir is available standalone and bundled with matching Shure gear, perfect for content creation and streaming. Bundles include the white AONIC 40 Wireless Noise Cancelling Headphones, white AONIC 50 Wireless Noise Cancelling Headphones, or white AONIC 4 Sound Isolating Earphones – so users can create their ultimate aesthetic. 

While supplies last, the limited-edition MV7 White Noir can be pre-ordered on Amazon starting today, August 1, and will be available for regular purchase on August 15. For more information, visit the MV7 White Noir Amazon product page or [product overview video](https://www.youtube.com/watch?v=cKH0_TipCzs).







Shure

THE IMMENSELY POPULAR SHURE MV7 MICROPHONE IS NOW AVAILABLE IN A NEW LIMITED-EDITION COLOR ON AMAZON

Japanese-born singer-songwriter, model, and actress Rina Sawayama, released her debut album during lockdown on the Dirty Hit Label to rave reviews, from ‘strongest album of the year’ (Elton John) to ‘something truly beautiful’ (NPR). Her diverse sound from straight-up Pop to the metal influenced heavy guitar riffs, has something of a diverse appeal.

In support of the album, Patchwork London were selected by Rina’s management / record label to record live video shoots during the lockdown period, providing monitoring and multi-track recording, which led to Patchwork being asked to support the UK Tour, followed by her biggest show to date at Roundhouse and ultimately the NME Awards 2022 show.

With lots of energetic choreography and dancing, on her first large scale tour, a premium wireless microphone system was a necessity. Patchwork London’s Touring Director and Rina’s Production Manager / Front of house Engineer, Calum Mordue selected the Shure Axient Digital Wireless System and AD2 microphones with the Shure PSM1000s In-Ear Monitoring System.

![Picture 1.jpg](https://res.cloudinary.com/olex/image/upload/v1660123711/Picture_1_d53c2e92c3.jpg)

The solid stability of the digital set-up on the Axient Digital, paired fantastically with the demands of the large video wall at the Roundhouse. Aside from the video wall, the set including riser platform, staircase, lighting, and sound was used throughout the tour, to ensure each audience received the same experience. Freedom on stage was important and Axient Digital Wireless System allowed this, with the faith that there would be no signal degradation.

On the tour, Patchwork found the sound quality of the Axient Digital system to be faultless, with extremely low latency. Calum was keen to keep the show as digital as possible and was particularly impressed with the RF and sound quality, whilst keeping the full signal chain digital from the AES outputs from the wireless transmitter into the desk, digital processing by the desk and then out to the amplifier rack without multiple conversions.

The solid stability of the digital set-up on the Axient Digital, paired fantastically with the demands of the large video wall at the Roundhouse. Aside from the video wall, the set including riser platform, staircase, lighting, and sound was used throughout the tour, to ensure each audience received the same experience. Freedom on stage was important and Axient Digital Wireless System allowed this, with the faith that there would be no signal degradation.

On the tour, Patchwork found the sound quality of the Axient Digital system to be faultless, with extremely low latency. Calum was keen to keep the show as digital as possible and was particularly impressed with the RF and sound quality, whilst keeping the full signal chain digital from the AES outputs from the wireless transmitter into the desk, digital processing by the desk and then out to the amplifier rack without multiple conversions.

Calum adds: “The NME show had particular RF challenges with 5 acts playing the award show with huge numbers of channels of RF, using Shure’s Axient Digital meant we could licence in a broad range of wireless spectrum which was really useful.”

Along with being impressed by the sound quality, the Patchwork Prep Team found the system very easy to use: “The Wireless Workbench integration is fantastic, the speed at which we could change and deploy frequencies to units was astounding, and the 4 channels receiver in one rack is such a winner – I don’t know any other manufacturer where you can get 4 channels in one 19” rack.” concludes Calum.

Shure are well known for their dedicated in-house training and support, though in this case Patchwork found no training was required to set-up and use the system, which they stated was “further testament to how easy it is to use.”  Calum was keen to praise the support, adding that “Working with Jack Drury from the Market Development team at Shure is fantastic. Any niche request is dealt –  on another project, last minute we were asked for a Chrome AD2 Microphone which resulted in him personally hand delivering it within 2 hours – I was very impressed.”

Shure’s Axient Digital Wireless System first choice for Patchwork London on NME's "Best Live Act 2022”

While there are a variety of Shure microphones used in the movie, here are three (or four) different types of Shure microphones Elvis used throughout his career:

**The Shure Unidyne I Model 556 **
This variation of the Unidyne I is one of the more recognisable microphones that Elvis used in the prime of his career. According to the 1947 Shure Product Data Sheet, “The Model 556 is a Super-Cardioid type unidirectional moving-coil dynamic microphone providing wide-range high-quality reproduction of sound. 

The true unidirectional characteristic of the ’Unidyne‘, obtained by the ’Uniphase‘ principle provides highly satisfactory operation under adverse acoustic conditions where a conventional microphone would be practically useless. 

The microphone has a New Acousto-Mechanical circuit containing a moving-coil element, which operating in conjunction with a high flux magnet, provides high efficiency and smooth peak-free response from 40 to 15,000 cycles. The rear response is down approximately 15 decibels (dB) due to the ’uniphase‘ unidirectional acoustic network.

The new moving-coil unit comes with a double windscreen to ensure quiet outdoor operation. As a precaution against mechanical vibration pickup, the unit is spring-suspended inside the microphone case, which is, in turn, floated in live rubber in the stand connector.

The case is modern in design, with attractive streamlining and grille treatment. The swivel allows the microphone to be aimed at the source of sound for best pickup.

Shure’s iconic Unidyne microphone was featured on the special edition “Elvis” stamps issued in 1993.

**The Shure Model 525 omnidirectional moving coil dynamic **
The 1954 Product Data Sheet describes this microphone as “a slender, moving-coil dynamic microphone, custom-built to provide high-fidelity reproduction of voice and music as well as features an omnidirectional pattern. 

The microphone is versatile and reliable for both indoor and outdoor use. The extended, smooth frequency response and the attending faithful reproduction are largely due to a newly designed diaphragm attached to a sensitive coil suspended in a magnetic structure. 

The use of high-efficiency magnetic materials and specially designed magnetic circuits has made it possible to develop this small microphone and still achieve maximum operating efficiency. The microphone is ruggedly built to withstand hard usage and is unaffected by temperature and humidity variations

**Shure SM53 and SM54 **
The SM53 and SM54 were internally the same, with the SM54 having a larger grille.

According to the 1970 Product Data Sheet, “the reliable performance, outstanding features, and handsome appearance of the SM53 and SM54 make them extremely versatile and ideally suited for many demanding applications in television, radio, recording, motion pictures, and sound reinforcement. The performance and appearance of the two models are very similar; however, the SM54 is specifically designed for use in very difficult close-talking and hand-held situations because of its immunity to "pop" and breath blasts.” Elvis used these microphones in the 1970s, primarily because they had little bass build-up from the proximity effect. The deep voice of Elvis did not require “more bass.” 

“Elvis” is now playing in theaters nationwide



ONE FOR THE MONEY, TWO FOR THE SHOW,  THREE (OR FOUR) ICONIC MICROPHONES USED BY ELVIS

![Picture 1.png](https://res.cloudinary.com/olex/image/upload/v1660126210/Picture_1_bd96d7277f.png)

DAACI joins an illustrious list of past Innovate UK grant recipients, including BMW, HSBC, Oxford and Cambridge Universities, as well as most other major universities. To illustrate, competition for the coveted Innovate UK grant was so high in its previous round that less than 10% of applicants succeeded.

DAACI excelled in all qualifying categories. Its proposal demonstrates DAACI’s rising status as game-changing, innovative, disruptive, and ambitious. It evidenced its plan to deliver a significant economic impact in terms of ROI, emphasising its potential to positively impact creative productivity and the UK economy more broadly.

Through their smart grants, Innovate UK drives productivity and economic growth by supporting businesses to develop and realise the potential of new ideas. They have awarded £25million for game-changing and commercially viable R&D innovation that can significantly impact the UK economy.

Innovate UK’s assessors returned exceptional feedback on DAACI’s proposal, stating:

> The proposal contributes to the UK's position as a leader in music, based on highly innovative technology to create original music, adaptive to a wide range of consumer preferences. This is an impressive team showing practical plans to deliver the project and credibility to commercialise successfully with associated societal benefits. This is an ideal team positioned to deliver the project successfully with their combination of relevant skills and track record, and to exploit commercially.

DAACI CEO Rachel Lyske said:

> Innovate UK has added even more momentum to our charge forward as the leading AI music composition tool for any and every brief, and we’re immensely grateful. They’ve seen that DAACI has the creative and intellectual potential to redefine and regenerate the process of creating music in the era of the Metaverse and Web 3.0.

Having successfully secured the Innovate grant, DAACI is extremely excited to be continuing its investment round. They are raising an EIS eligible £4m which will close in September.
(https://www.daaci.com/daaci-deck)



DAACI

DAACI AI-Music Composition Tool Wins Grant from Innovate UK

![Picture 1.jpg](https://res.cloudinary.com/olex/image/upload/v1658147746/Picture_1_61d968aba0.jpg)

*PSB Speakers’ Passif 50 Standmount Loudspeaker Anniversary Edition*

PSB Speakers, innovator of high-fidelity speakers since 1972, releases the Passif 50 Anniversary Edition Standmount Loudspeaker in celebration of its 50-year milestone. The design and technologies of the Passif 50 model leverage five decades of dedicated research and pay homage to the early Passif II model first released in 1974. The Passif 50 will be available to pre-order online the first of August with shipping this September, and it retails at USD $2499/GBP £2499/EUR €2999/CAD $3299. As a show of gratitude for the brand’s devoted fanbase, the first 500 units sold of the Passif 50 will contain a handwritten letter from Paul Barton and includes a QR code with an offer to receive a gift pack that includes a cotton canvas backpack, double-walled water bottle, and commemorative keychain.

**Capturing a Legacy**

In 1974, PSB Founder and Chief Designer Paul Barton developed the Passif II at a time when his initial acoustic research had led to the establishment of PSB’s design philosophy. The Passif II was the first model to incorporate those principals and demonstrate what is now praised as the brand’s signature “True to Nature” sound. Paying tribute to the Passif II, the Passif 50 represents the PSB legacy that has remained strong over 50 years of speaker innovation – a series of products marked by tonal accuracy, spatial realism and freedom from distortion.

**Retro-Modern Aesthetic**

The Passif 50 features 1970s inspired elements like an open-grained walnut veneer cabinet, magnetically attached woven cloth grilles and dedicated stands. The loudspeaker evokes a sense of nostalgia with its retro details while being constructed with modern materials that align to current tastes. Other unique embellishments include a pull tab on the front grille, which sports the retro PSB logo – originally hand drawn by Paul in his high school geography class – and a rear-panel plaque adorned by a maple leaf with an inscription that reads, “Passif 50 – 1972-2022.”

**A Landmark Design**

The design of the Passif 50 mirrors its famous 1970’s forefather but incorporates the most current flagship level components and benefits from 50 years of acoustic research. The result is a loudspeaker with classic 70’s looks but achieves a level of performance well beyond the capabilities of its ancestors.

The titanium dome tweeter employs a powerful neodymium magnet and ferrofluid damping, for higher output, improved power handling, and reduced distortion. A phase plug in front of the tweeter’s dome directs the tweeter’s output to ensure a wide and consistent dispersion well beyond the traditional listening window. The result is a speaker which creates a wide and deep soundstage with very acute imaging which isn’t reliant on a precise listening position. A felt pad surrounding the tweeter minimizes edge diffraction for improved transparency and more stable imaging.

The woofer and passive radiator have cast aluminium baskets that resist flexing, and filleted rubber surrounds that dampen cone resonances, resulting in smoother response and reduced distortion. Considerable engineering effort was invested in refining the interaction between the woofer and the passive radiator. The result is a state of perfect balance of their opposing forces.

All joints in the heavily braced enclosure are mitred for improved fit and finish and reduced cabinet vibration. Featuring dual five-way binding posts, the Passif 50 can be bi-wired or bi-amped. 

![Picture 1.jpg](https://res.cloudinary.com/olex/image/upload/v1658148222/Picture_1_80d5058d8e.jpg)

*PSB Passif 50 Front-3-4 Pair on Stands - Left Grill on, Right Grille off*

**Features and Details:**

- 1″ titanium dome tweeter with ferrofluid damping and neodymium magnet
- 1″ titanium dome tweeter with ferrofluid damping and neodymium magnet
- 6.5″ woofer and 8″ passive radiator with cast aluminum baskets, paper cones, and filleted rubber surrounds
- Retro-styled open-grained walnut veneer enclosure and dedicated speaker stands
- Magnetically attached woven cloth grilles
- 50th anniversary design touches, including original PSB logo and pull tab on the grille, and rear-panel plaque that reads “Passif 50 1972-2022,” adorned by a maple leaf
- Felt surrounding the tweeter minimizes edge diffraction
- Bi-wirable/bi-ampable five-way gold-plated binding posts
- Speaker alone dimensions: 660mm H x 280mm W x 2540mm D (26” x 11” x 10”)
- Speaker with stand dimensions: 870mm H × 280mm W × 254mm D (34” x 11” x 10”)


PSB Launches Passif 50 Speaker to Celebrate 50 Years

![Years+Years On Air Show Poster - Square.png](https://res.cloudinary.com/olex/image/upload/v1656406262/Years_Years_On_Air_Show_Poster_Square_84884c49b9.png)

Recorded on 26th May 2022 as part of the Night Call Tour, the show will be available to watch from 7pm on 11th August.  After this time, it will be made available to watch On Demand. Tickets are available now from the On Air website - https://onair.events.  
 
As Years & Years, Olly Alexander has become one of the world’s most trailblazing modern pop stars. Across three hugely successful albums the singer, actor, fashion icon and cultural vanguard has earned 5 Brit Award nominations and surpassed 5 billion streams.
 
Bringing the subversive, hedonistic and ultimately feel-good world around number-1-charting album ‘Night Call’ to vibrant life in stunning 4K UHD Dolby Atmos and Dolby Vision, tickets to watch Years & Years ‘Night Call Tour’ are available now - https://onair.events.  The trailer can be seen here: https://youtu.be/JcWtW731jZE 
 
Talking about the show, Olly explains “I’m so happy and excited to share this performance from the Night Call Tour. I grew up loving concert videos of Britney, the Spice Girls and Madonna so this is literally a dream come true. This show, created with Theo Addams, is a delirious night out that begins in a phone box and ends with a cosmic impalement.  (there are toilet cubicles, motorbikes, a magic chair and a giant bed along the way). I had the best time. It’s not possible for me to physically take this show around the world so it’s a great feeling to have it captured like this and to be able to share it with everybody! The Night Call Tour is a massive team effort and I'm so grateful to everybody for putting their all into making it.  It's so exciting to be able to share it like this! I hope you enjoy the show ;)” 

As part of their ongoing partnership with One Tree Planted, a non-profit charity on a mission to make it simple for anyone to help the environment by planting trees, On Air will be planting one tree for every ticket purchased from their website for the Years & Years ‘Night Call Tour’ show.



On Air 

Years & Years announce homecoming show at OVO Arena London will be available to stream in partnership with On Air 

At the end of January, Jason Manford hosted a celebration of the very best of musical theatre at the AO Arena in Manchester, Big Night of Musicals by the National Lottery. The show was packed with sensational performances from the casts of the UK’s biggest West End and touring shows and some very special collaborations including Beverley Knight MBE, Keala Settle star of The Greatest Showman, and Olivier Award winner Sam Tutty. 

Joining them to perform some of the most popular songs from the theatre were the casts of Dreamgirls, Back to the Future, Dear Evan Hansen, Tina - The Tina Turner Musical, Bat Out of Hell, Andrew Lloyd Webber’s School of Rock, & Juliet and Waitress as well as Disney shows The Lion King, Beauty and the Beast and Frozen.

![bbcshure2.jpg](https://res.cloudinary.com/olex/image/upload/v1656406541/bbcshure2_ce80a0a474.jpg)

The ensemble and principal casts from each show were large and ranged from every production house currently in residence to those touring (Disney, Lloyd-Webber etc). The productions use RF in their current shows and due to the amount of time needed for the change overs, there needed to be a system that the team could swap packs from the casts coming off to going on, following COVID protocols of wiping every pack as it was taken off the exiting performance and miced up and tested for the next performance going on.  The sheer amount of ensemble and principal artists, and the quick change overs on the show, meant that organisation was absolutely imperative. The whole team behind the show in all departments worked tirelessly to achieve a great result.

Project Managers Wigwam chose the Shure Axient Digital wireless system to meet these challenging requirements - the kit included AD4Q, AD2, AD, ADX1 packs and UA845, UA847E, AXT600 and Wavetool.  Commenting on the selection of the Shure Axient Digital system, Thomas Horrobin from Wigwam said: “The Axient Digital system allows for better use and efficiency of the spectrum which leads to higher channel carrier count per show. The properties of the digital transmission allows for further distances covered with the use of helical and paddle receive sites, Shure RF distribution and efficient use of the spectrum when coordinating using Shure Wireless Workbench.”

He added that both the touring and resident productions had used Shure Axient Digital previously and therefore, it was familiar to the actors and the sonic signature is what the productions are used to as it is well known for ease of use, good integration with software, form factor and battery compatibility.

Apart from the physical aspect of swapping packs, challenges overcome with the Shure technology included moving to the AD2 HHs to reduce spill from the arena for the principle artists, and antenna distribution that covered the entire arena for the presenting of the show with Jason Manford using an AD2 with KSM9 capsule.

To make things simpler, any equipment settings were specified and cleared with the production technical teams before operation and all shows were identical in packs and RX settings for ease of the show operation. 

Explaining the original selection of Shure, Tom added: “Dave Phillips presented the system to Wigwam/ SSE Audio when it was brand new, and we optioned it straight away - Form factor for the AD4D Receivers, 4ch in a 1u rack and a wide tuning range gives maximum rack footprint efficiency in the venues and space in the touring racks, along with the ability to utilise a wide range of RF spectrum, minimising the need for different ranges of equipment to achieve the same goal. It was an instant success with our clients and across the group as a whole and we have never looked back. The Shure products are robust and reliable and Dave provides excellent product and customer support - attentive, detail focused and a pleasure to work with.”

Commenting on what impressed them most about Shure Axient, Tom added: “It has to be the overall ease of operation - universal battery system, long life, signal to noise ratio, reliability, integration with software and hardware, form factor and efficiency of rack space. It also gets me to the pub 48 mins faster than any competitor.” Nobody can argue with that.

Stuart Moots, Director Pro Audio concludes: "It's great to hear that Axient Digital continues to provide the best performance for Wigwam on such a great show - given the current constraints we face with reduced spectrum - to be able to ensure we can deliver the channel count required is extremely impressive and credit to Tom and the team for making it all happen."

Shure’s Axient Digital Wireless System Meets Demands of Huge Cast in Big Night of Musicals show

![Logos.png](https://res.cloudinary.com/olex/image/upload/v1655903530/Logos_2f626b2d4c.png)

Gemma Stenberg, Director at OLEX Communications comments: “The now reality and future demand for limitless composition will power music creativity for the next generation of composers, content creators and producers, many who are already realising applications for its framework tech. AI in general is a hugely debated and a growing subject and therefore representing DAACI who are at the forefront of this in music production, is a dream for us.”

DAACI is set to power music creativity for the next generation of composers and content creators, forming a central part of gaming production, the metaverse and play-to-earn business models by providing the next step in the evolution of music creation. Informed by the core principles of musical composition, DAACI is a fully formed AI system that composes, arranges, orchestrates and produces the highest-quality original music. There are no pre-recorded tracks or just edited samples, instead musical elements and textures are written in real time and are limitless.

Speaking of the appointment of OLEX is DAACI’s CEO, Rachel Lyske adds: “OLEX has the expertise, passion and network to support DAACI in its efforts to educate and expose the potential behind DAACI. We’ve seen the value they have brought to the industry already and OLEX are now here to help tell our story to the next wave of music creators, composers and market influencers. We are really pleased OLEX are onboard.”

**Press Contacts: **

Gemma Stenberg 
Director, OLEX Communications
07854813153
gemma@olexcommunications.co.uk


**About OLEX:**

We are OLEX, a PR & Partnerships agency specialising in Music and Technology and we love to make noise. We bring together category superstars, such as Grammy award-winning artist Gregory Porter, recording studios and destinations like Metropolis and high-fidelity engineering from the likes of Bluesound and Shure, and support their growth in the industry through our brand pillars: public relations, creative strategy and brand partnerships.

For more information visit: [www.olexcommunications.co.uk ](link)


**About DAACI:**

DAACI is set to power music creativity for the next generation of composers and content creators, forming a central part of game production, the metaverse and play-to-earn business models by providing the next step in the evolution of music creation. Informed by the core principles of musical composition, DAACI is a fully formed AI system that composes, arranges, orchestrates and produces the highest-quality original music. There are no pre-recorded tracks or just edited samples, instead musical elements and textures are written in real time and are limitless.

Based on more than 30 years of patented research and supported by an ongoing partnership with the UKRI Centre for Doctoral Training in Artificial Intelligence and Music at Queen Mary University of London, DAACI is a ground-breaking system with a revolutionary analytical approach and meta-composition at its core, and will totally disrupt and enhance the creative process.

Find out more about DAACI: [https://www.daaci.com ](link)




DAACI appoint OLEX Communications for International Public Relations

Informed by the core principles of musical composition and three decades of doctoral music research, DAACI is a fully formed AI system that composes, arranges, orchestrates and produces the highest-quality original music. Unlike other AI music tools, there are no pre-recorded tracks or ready made samples. Instead, musical elements and textures are written in real time, infinitely generated on demand as DAACI dynamically responds to the creator’s brief. 

The patents relate to the proprietary core tech of the DAACI framework which dynamically adapts to user inputs and captures compositional intent. Developed to power the evolution of music creation, DAACI has multiple potential applications from movie scores to gaming in the metaverse. 

Rachel Lyske, DAACI CEO said:

> The demand for original music has never been greater. Whether we’re discovering new artists online, immersing ourselves in a favourite MMO game, watching a must-see TV show or browsing the internet’s infinite scroll of content, music is the constant soundtrack to modern life.

![Rachel Molloy, DAACI CEO.png](https://res.cloudinary.com/olex/image/upload/v1655937632/Rachel_Molloy_DAACI_CEO_2124c41982.png)

*Image: Rachel Lyske, DAACI CEO*

> DAACI does away with ‘computer generated’, ‘random’ sounds. It raises the standard of AI composition by creating structure and form that has exceptionally high quality, is endlessly adaptive, and generates emotionally fulfilling originality in seconds.

DAACI can satisfy the demand for limitless composition and will power music creativity for the next generation of composers, content creators and producers, who are already realising applications for its framework tech:

**Gaming: **

Whilst today’s gaming music is recognised by static and generic soundtracks, metaverse users are demanding a dynamic approach. They want to choose their own unique soundtrack in real time, to fit their story and emotions. 

DAACI can provide games developers with high-fidelity contextual and situational music. From the endless creation of bespoke audio skins and NFTs to adaptive in game soundtracking, DAACI creates a truly immersive and emotional connection between players and games like never before.

**Composition Ally:** 

DAACI doesn’t intend to replace composers. Instead, it provides an easy-to-use tool to enhance the productivity and scalability of their work. For artists and production companies, DAACI is an ally that offers the perfect combination of innovative technology and music composition axioms  – delivering the best of both worlds. A true virtual composer, DAACI learns to think and dynamically respond using compositional principles and rules, delivering authentic, rich music composition at a speed and scale well beyond the limits of human possibility. 

DAACI’s composition science stems from the notable team of professional musicians and composers behind it, who between them hold an enviable list of credits spanning performing, musical direction, vocal coaching, writing, producing, sound mixing and sound design. The team anticipates the landscape for how music is created and experienced is changing, so they are bringing the DAACI AI software to life as a tool for users whilst respecting and protecting the knowledge musicians have acquired.

Having successfully completed a seed funding round, DAACI is extremely excited to be launching its new round. They are raising an EIS eligible £4m which will close in September. (https://www.daaci.com/daaci-deck)


DAACI AI Tech Sets Out to Revolutionise Music Composition

Providing an all-in-one alternative to OBS Studio that has been optimized for musicians and driven by their mission to help creators reach their fans in high fidelity audio, Gramrphone have taken their breakthrough audio streaming technology and scaled to a B2B environment, recently announcing a groundbreaking partnership to deliver live music to Boomplay in Africa. 

This intergration is enabling artists like Wurld from Nigeria and Bomb$hell Grenade from Zambia, to stream live listening parties and performances of new projects, directly from their home studio to their fans, via the Africa’s biggest DSP. All delivered in crystal clear audio.

![Picture 1.jpg](https://res.cloudinary.com/olex/image/upload/v1655729991/Picture_1_b11f34932a.jpg)

This is hot off the back of being featured as an official Patreon partner, and building integrations with household names including YouTube, Twitch and Mixcloud and indie-favorite Bandcamp. All of these integrations work towards achieving Gramrphone’s north star - making it instantly simple for creators to distribute professional quality live music to the biggest platforms. 

> Graham Allen, CoFounder, Gramrphone, comments: We’re super excited to be delivering live music into global music platforms like Boomplay. It creates huge opportunity for creators to drive release campaigns, for platforms to spotlight editorial placements and for fans to experience live music no matter where they are.

Gramrphone are part of a booming live audio streaming renaissance driven by Clubhouse, Twitter Spaces and recently Amazon’s AMP platform.  

Their success in emerging markets has been driven by this audio focus, lowering the barrier to entry for fans with restricted internet access unable to join video streams. Gramrphone have spent the last two years in this space, with a key focus in India - recently partnering with distributors OK listen to stream COVID-relief fundraiser concerts and it’s a trend they are looking to continue with the Boomplay integration.

> Allen concludes: We’re always listening to creators, wherever there’s a platform they want to stream live music to and engage their fans, we’re on it. Whether that’s DSPs, gaming platforms or the Web 3 Metaverse.


Gramrphone

Gramrphone Integrations Help Creators Stream Live Audio to the Biggest Platforms 

Urbanista, the Swedish lifestyle audio brand, announces that Urbanista Seoul, mobile gaming ready, true wireless earphones, are now shipping. Designed for gamers on the go, the sleek and compact Seoul earphones offer low latency and superb audio quality, making them the perfect partner for mobile gaming with flawless style.

![Picture 1.jpg](https://res.cloudinary.com/olex/image/upload/v1655760146/Picture_1_c407657329.jpg)

**Unrivalled Immersion**

Priced at £89.90 / €89.90 / $89.90 / 899 SEK / 899 NOK / 899 DKK MRSP, Seoul boasts full compatibility with iOS, Android and other devices with Bluetooth® support, such as Nintendo Switch, and combines Urbanista’s trademark minimal Scandinavian design with a choice of four stylish colours, inspired by Seoul’s high-tech lifestyle: Midnight Black (black), Electric Blue (blue), Vivid Purple (purple), and Pearl White (white).

Every moment counts when you are in the zone and the sound signature for Urbanista Seoul is designed to provide an immersive experience. 

Axel Grell, Audio Engineer, comments: 

> Detail is at the heart of the sound stage for Urbanista Seoul. Detection of small movements and sounds gives the feeling of living through your game and that can make the difference between winning and losing. With Urbanista Seoul, the crystal clear and transparent sound is designed to make sure your head is in the game.

Seoul’s impressive connectivity provides low latency audio so you can play your favourite mobile games, or watch movies, with minimal delay (70ms). Boasting up to eight hours of playtime, and a wireless charging case that provides three additional charges, these true wireless earphones will instantly elevate your game. 

![Picture 1.jpg](https://res.cloudinary.com/olex/image/upload/v1655760271/Picture_1_b8364b14d0.jpg)

**Unrivalled Freedom**

Seoul’s in-ear design has a universal fit with customisable silicon tips so that you can comfortably enjoy games, music, or your favourite videos, for as long as you desire. You can instantly switch between gaming and music modes with just the tap of an earphone to choose the best possible audio experience for your most immersive mobile gaming and music listening moments.

CEO Anders Andreen comments:

> The mobile gaming industry has exploded in recent years. At Urbanista, we always design products to complement our customers' lifestyle. Seoul is a multi-functional product which allows you to enjoy your casual mobile gaming experience as well as music listening, at home or on the go.

**Unrivalled Experience**

Urbanista Seoul is compatible with the Urbanista mobile companion app (www.urbanista.com/app) for both iOS and Android users. The app will help users change smoothly from Gaming Mode to Default mode, change their EQ, update firmware and configure the earphone’s controls.

Urbanista Seoul is available now at: (https://urbanista.com/en-uk/collections/earphones/products/seoul)

Watch the full Urbanista Seoul “Unrivalled” campaign film here: (https://www.youtube.com/watch?v=rAX7Ho9SutE&ab_channel=Urbanista )

**Urbanista Seoul Key Features**

- 70 ms latency mode
- Noise-cancelling microphone
- 8 hours Playtime
- 32 hours of Total Playtime
- Wireless charging case holds up to 3 charges
- USB Type-C charging
- Touch controls
- IPX4 water-resistant protection
- Siri and Google Voice Assistant
- Silicon tips included in 3 different sizes



Urbanista

URBANISTA SEOUL NOW SHIPPING: TRUE WIRELESS EARPHONES THAT WILL ELEVATE YOUR GAME

The most complex and anticipated music gathering in Europe -- Eurovision Song Contest -- celebrated its 2022 Grand Finale on May 14. Broadcast live from Pala Alpitour in Turin, Italy, Eurovision featured 40 international artists and attracted more than 100 million viewers globally. The sound of Eurovision 2022 was designed by Rai Radiotelevisione Italiana and supported by Agorà Srl, the service company for audio, lighting, and video service, by De Amicis Wolfango and Vittorio brothers. The Shure Axient® Digital Wireless System was selected to deliver extraordinary audio throughout one of the largest live music events in the world.  
 
Eurovision Song Contest was first held in 1956, and with more than 30 countries competing each year, it has become an influential annual event for European music. Well-known artists Laura Pausini and Mika hosted the evening with Italian presenter Alessandro Cattelan. During the voting period to select the best Eurovision song, Mika performed some of his most famous music, including Love Today, Grace Kelly, and Happy Ending. He relied on a Shure ADX2FD Beta 58® handheld wireless microphone transmitter before announcing Ukrainian artists Kalush Orchestra as Eurovision’s 2022 winners.  
 
Across Europe, the public also voted for British singer Sam Ryder, who earned second place, and the Spanish Channel, winning third place. Both exciting performances depended on Shure ADX2FD handheld wireless microphone transmitters.  
 
During the semifinals and the Grand Final of ESC on Saturday, all performances, interviews, artists, and viewers enjoyed high-quality audio delivered by Shure Axient Digital. Given the complex audio solutions necessitated by the scale of the event, organizers trusted Shure Axient Digital Wireless Systems to perform flawlessly in even the most congested RF environments. Axient Digital didn’t disappoint, providing the clarity, flexibility, and control required for extraordinary sound throughout Eurovision 2022.  

> Eurovision Song Contest is challenging, because it is broadcast and viewed by millions of people across different countries who get together to celebrate Europe’s music. Without a reliable sound system, we couldn’t make this happen,” said Andrea Tesini, RF Engineer at Agorà. “Shure Axient Digital wireless system is the only ecosystem we could trust, as it has all the capabilities for ensuring the stability, control, and clarity needed for an event of these technical characteristics,” added Ivan Omiciuolo and Enrico Mambella, RF Engineers at Ágora.  

The wireless audio ecosystem for Eurovision 2022 included: 

- 	23 [AD4Q Axient Digital Four Channel Quad Receivers, ](https://www.shure.com/en-US/products/wireless-systems/axient_digital/ad4q), 20 on stage and 3 in rehearsal spaces  
- 	20 [ADX1 Digital Wireless Bodypack Transmitters ](https://www.shure.com/en-US/products/wireless-systems/axient_digital/adx1#:~:text=ADX1%2C%20like%20all%20ADX%20transmitters,adjustments%20right%20from%20the%20booth.)
- 	Two [AXT630 Axient Antenna Distribution Systems](https://www.shure.com/en-US/products/accessories/axt630) 
- 	Two [AXT600 Axient Spectrum Managers](https://www.shure.com/en-US/products/accessories/axt600) 
- 	Six [AD610 Diversity ShowLink ® Access Points](https://www.shure.com/en-US/products/accessories/ad610) 
- 	Two [HA-8091 Domed Helical Antenna](https://www.shure.com/en-US/products/accessories/ha-8091) 
- 	Four [UA845UWB Antenna Distribution Systems](https://www.shure.com/en-US/products/accessories/ua845uwb) 
- 	37 units of ADX2FD handheld wireless microphone transmitters  

> Both the RAI team for Broadcast Sound and the Agorà team for Studio Sound have done an awesome job ensuring the top audio standard ESC requires. Axient Digital Wireless provided flawless RF, transparent sound, and real-time remote control, which is key on these scenarios.

Mauro Severoni, Head of Sound at RAI and Head of the ESC Audio project.

> We develop our products together with audio professionals, artists, and customers, who help us understand their challenges in complex environments similar to the one at Eurovision. Our Axient Digital Wireless ecosystem is so reliable because it was designed to meet the high demands of today’s most innovative professionals, ensuring impeccable audio for artists and the audience.

Tuomo Tolonen, Senior Director of Pro Audio in Western Europe at Shure.  

EUROPE’S BIGGEST MUSIC REUNION RELIES ON EXCEPTIONAL SHURE AUDIO FOR ITS 2022 EDITION 

PSB Speakers, the loudspeaker company that, more than any other, create the “Canadian Sound”, is celebrating 50 years of delivering high value hi-fi speakers at the intersection of science-based sound reproduction and musical enjoyment. Founded in St Jacob’s, Ontario, in the summer of 1972 by classically-trained violinist and self-taught acoustics designer, Paul Barton, and a couple of his high school friends, PSB Speakers soon became a pioneer in marrying psychoacoustics research with loudspeaker design.

The scientific approach Barton took in designing loudspeakers was rare at the time, and over the course of the late 1970s and early 1980s, he conducted thorough and detailed measurements of loudspeakers at the National Research Council (NRC) in Ottawa, Canada, utilizing its state-of-the-art anechoic chamber and instruments to perfect the sound signature of his products. In spending so much time in and around the laboratories at the NRC, Barton found himself embedded with some of Canada’s leading scientific researchers in the areas of psychoacoustics and acoustic measurement, including becoming a close personal friend to world-renowned Dr Floyd Toole, whom he would collaborate with until Toole’s later move to California. The acoustics research Barton helped to pioneer and commercialize would eventually become common industry practice, and the foundational principles first discovered by this research continue to be the basis of much of speaker design today.

> As a musician and acoustics designer, it has been such an honour to work with some of the top scientific minds in the field over the decades, In academic research, like what was happening at the NRC, it wasn’t uncommon for research to get published and then just gather dust on a shelf somewhere. But I got the unique opportunity to take that research and turn it into real products that PSB customers could enjoy their favourite music on, and that has been the most satisfying thing for me throughout these 50 years.

Paul Barton

The brand’s anniversary celebrations kick off with a virtual live event on June 1, 2022, at 4:00PM EDT (1:00PM PDT, 9:00PM BST, 10:00PM CEST), and will feature an intimate conversation with Paul Barton moderated by Doug Schneider, Founder of SoundStage!. Event registration opens on May 16, 2022, at psbspeakers.com/50years and attendees will not only have the chance to submit their questions to the PSB team for the live Q&A with Barton, but they will also be the first to watch a documentary of the brand, specially produced for the 50th anniversary, which will be released to the rest of the world 24 hours later on June 2, 2022. Friends of PSB Speakers, including IsoAcoustics and Bluesound, have offered up some exciting door prizes, and there will be a grand prize draw for a pair of PSB Speakers AM 5 Powered Bookshelf Speakers at the end of the event.

> PSB Speakers, despite all of the outstanding reviews it receives for its products, is in many ways still a hidden gem of a brand. The documentary is our way of reinforcing the brand’s incredible story and scientific contributions to the speaker industry so it can be appreciated not just by those who already follow the brand, but also by new audio consumers that are looking for great value products for their mobile and modern lifestyles.

Gordon Simmonds, CEO of Lenbrook International, the parent company of PSB Speakers. 

![Picture 1.jpg](https://res.cloudinary.com/olex/image/upload/v1653047483/Picture_1_2b22eda08a.jpg)
*Paul Barton with the Stratus Gold, deemed the “10,000 Watt Speaker” by audiophile press*

Filmed and produced over a four-month period in and around Toronto, the documentary runs approximately 20 minutes and offers an intimate glimpse into the brand’s founding, its expansion, Barton’s legacy, and the brand’s exciting future. It features interviews with Barton about his childhood influences and personal anecdotes, interspersed with perspectives from inside and outside the company, including from Simmonds, as well as from a former dealer and now Chief Strategy Officer of Lenbrook, John Banks; Canadian business journalist Gordon Brockhouse; Headphone Category Manager, Matt Simmonds; and Schneider, who got to know Barton while at the NRC himself, conducting speaker measurements for his publication’s reviews. Visually, the documentary is peppered with archival photos, videos, and mementos over the decades, deftly weaving in stories about some of the brand’s most iconic and popular products. It is a fitting tribute to a brand that, in the documentary, Schneider calls the “grandfather of the Canadian loudspeaker industry”.

The celebrations continue into the month of June, when PSB Speakers goes back to its roots – the love of live music from Barton’s childhood that inspired him to pursue a career in acoustics. PSB Speakers is committed as a Main Stage sponsor for the 2022 Northern Lights Festival Boréal, a music festival happening in Sudbury, Ontario, that is also celebrating its 50th anniversary. Small town Canada has produced some of the world’s most enduring musical acts and these two Canadian musical legends – PSB Speakers and the Northern Lights Fesitival Boréal – will join forces in a digital campaign in the weeks leading up to the festival to promote the festival’s exciting line-up of Canadian talent.

The anniversary celebrations will culminate in a very special announcement from the brand on July 1st, coinciding with Canada Day.






PSB Speakers Celebrates 50 Years of Delivering High Value Hi-Fi Sound

![Picture 1.jpg](https://res.cloudinary.com/olex/image/upload/v1649342119/Picture_1_7737b73f2c.jpg)

*LAS VEGAS, NEVADA - APRIL 03: Jon Batiste performs onstage during the 64th Annual GRAMMY Awards at MGM Grand Garden Arena on April 03, 2022 in Las Vegas, Nevada. (Photo by Kevin Mazur/Getty Images for The Recording Academy)*

Broadcast live for the first time ever from the MGM Grand Garden Arena in Las Vegas, the 64th GRAMMY® Awards were full of meaningful moments and performances supported by the reliable and high-quality sound of Shure wireless audio technology. As in years prior, the majority of the night’s performances featured Shure Axient® Digital wireless microphones used by the industry’s most iconic names and innovative artists, including Jon Batiste, winner of Album of The Year. 

The evening kicked off with a funky performance from Bruno Mars and Anderson. Paak as Silk Sonic. The retro soul-funk artists relied on Shure wireless microphones as they performed their hit, “777.” Later that evening, Silk Sonic won four GRAMMYs. Behind the scenes, Chris Rabold, FOH mixer for Silk Sonic, was overseeing their performance with the support of Shure Axient Digital.  

![Picture 1.jpg](https://res.cloudinary.com/olex/image/upload/v1649342172/Picture_1_e901f3f87a.jpg)

*LAS VEGAS, NEVADA - APRIL 03: Bruno Mars of Silk Sonic performs onstage during the 64th Annual GRAMMY Awards at MGM Grand Garden Arena on April 03, 2022 in Las Vegas, Nevada. (Photo by Rich Fury/Getty Images for The Recording Academy)*

Chris Rabold, FOH mixer for Silk Sonic, comments:

> Having Bruno and Anderson and the whole Silk Sonic gang on Axient Digital for not only the Grammys, but for their Las Vegas residency is just such a no brainer. There are things you do, decisions you make, from a live audio perspective that are done out of preference and then there are the things you do because it’s simply the smart move. For us, Axient is the latter of the two. It’s the most stable, most reliable, best supported and, most importantly, best sounding option available. Period, bottom line. And it has been for a while. Bruno, specifically, is too smart, too aware and too involved of an artist for us to use anything less than the very best. I mean that.

 The Live Broadcast of the 64th GRAMMY Awards show was overseen by Audio Producer, Michael Abbott and his long-time team of accomplished audio engineers and sound technicians.

> Our team knows we can depend on Shure gear to capture the high-quality sound of the GRAMMY Awards. Shure consistently provides a reliable frequency coordination solution for in-ear monitors and wireless microphones for the artists performing on the broadcast.

![Picture 1.jpg](https://res.cloudinary.com/olex/image/upload/v1649343274/Picture_1_cf4b3f7ee8.jpg)

*LAS VEGAS, NEVADA - APRIL 03: (L-R) María Becerra and J Balvin perform onstage during the 64th Annual GRAMMY Awards at MGM Grand Garden Arena on April 03, 2022 in Las Vegas, Nevada. (Photo by Rich Fury/Getty Images for The Recording Academy)*

Jon Batiste, who performed on Sunday evening and won five of his 11 GRAMMY nominations, relied on a Shure BETA® 58 wireless microphone for his performance of “Freedom.” J Balvin and Maria Becerra’s “Qué Más Pues?” was delivered on a Shure BETA 58 and KSM8 wireless microphone, respectively. Lil Nas X performed with a Shure KSM9HS alongside Jack Harlow, who was using an SM58® wireless microphone, to absolutely crush a live routine of their collaboration, “Industry Baby.” 

![Picture 1.jpg](https://res.cloudinary.com/olex/image/upload/v1649343455/Picture_1_e9424e8eb6.jpg)

*LAS VEGAS, NEVADA - APRIL 03: Lil Nas X performs onstage during the 64th Annual GRAMMY Awards at MGM Grand Garden Arena on April 03, 2022 in Las Vegas, Nevada. (Photo by Kevin Mazur/Getty Images for The Recording Academy)*

All of these performances relied on the clarity and flexibility of [Shure Axient Digital Wireless](https://www.shure.com/en-US/products/wireless-systems/axient_digital). Key supplier ATK Audiotek made this possible by providing the sound system design and implementation for the show. Overall, the GRAMMYs relied on 28 channels of Shure Axient Digital. The production handheld microphones were all Shure [KSM9’s](https://www.shure.com/en-US/products/accessories/rpw184) and the lavalier microphones were Shure [TwinPlex TL47](https://www.shure.com/en-US/products/microphones/tl47). Nearly every performance the entire evening depended on the [Shure PSM® 1000 in-ear monitoring system](https://www.shure.com/en-US/products/in-ear-monitoring/psm1000), totalling 34 channels. Notably, 250 Shure hand-wired microphones were orchestrated throughout the event on the many instruments that graced the GRAMMY stage. Shure Beta 181’s were used to mic the piano throughout the show.

> Once again, the Beta 181’s provided perfect piano sound for our needs. Ron Reeves, FOH

Given the sheer amount of wireless used throughout the show, frequency coordination was pivotal to creating a seamless production for those in-person and tuning in from home. Managing the frequencies was Soundtronic’s RF Coordinator, Steve Vaughn, who comments:

> For another year, Shure Axient Digital and Wireless Workbench® have proven the most reliable, quality solution at the GRAMMYs for managing and maximizing every frequency in a completely saturated RF spectrum in Las Vegas. This level of dependability is exactly what we have come to expect from our Shure gear. 

Even in the busy RF environment of Las Vegas, Shure brought flawless wireless audio solutions to the professionals overseeing the entire broadcast. As Shure Artist and Entertainment Relations Specialist Jenn Liang-Chaboud mentioned,

> Each year, Shure is proud to have our gear play an important role in helping cutting-edge artists bring their music to the world at the GRAMMY Awards. Congratulations to all the musicians, engineers, and technicians involved.


SHURE BRINGS EXTRAORDINARY SOUND TO 64th GRAMMY® AWARDS

![Picture 1.jpg](https://res.cloudinary.com/olex/image/upload/v1649341780/Picture_1_06b2fc1aee.jpg)

*Image: Marine Matters Centre Lecture Theatre, Plymouth Marine Laboratory*

The Plymouth Marine Laboratory, a flexible conference venue with facilities to host up to 200 attendees, required an upgrade to their AV system in order to support their diverse application use. GVAV approached Audiologic to work with their teams to work up a design and specification that would provide a premium audio solution to support presentations, workshops and a variety of meetings and events. This included content streaming capabilities via a unified communications system such as Teams or Zoom, with the additional option of live streaming to YouTube. 

Offering a versatile solution with precise coverage was key to ensure that speech intelligibility is maintained throughout the large space and prevent unwanted pickup from microphones within the room.
The true technical feat of the system specification is that of the auto-tracking system within the space. Commissioned by Audiologic Application Support Engineer Diogo Scutti, the QSC Core 110f digital processor running a custom script, controls three QSC PTZ cameras to track participants within the room using speech picked up from four Shure MXA 910 ceiling microphones and an MX418 gooseneck microphone. 

Using the microphones’ impressive eight lobes, the system is able to trigger a range of camera locations to be shown based on the position of the active participant. The diversity of this room, with many different layouts and retractable seating, meant that the system had to adapt to any use. ine-tuned for an array of seating arrangements and speaker heights, the system ensures both the audience and presenters can be picked up accurately, while keeping background noise to a minimum. 

 The Sennheiser SpeechLine Wireless Microphone System provides reliable digital wireless microphones, automatically allocating a frequency on the DECT range when in use. This means that the presenters will not have to worry about finding available frequencies or interference, as the Speechline system is constantly checking for both. Supported by Sennheiser Infrared for assistive listening, the system not only provides quality, reliable audio, it caters for all listeners.

Not only do the Shure MXA910’s offer precision auto-tracking, they are also used to provide voice-lift within the space. This means that anywhere in the space, a speaker can be heard, as the microphone captures their voice, which is then processed by the QSC Cores and lifted to the areas furthest away.  Voice-lift uses subtle gain to compensate for the natural loss of level over distance. This eliminates the need for passing around microphones, especially useful in modern times, and means that even those without wireless mics can be heard. This is a great feature to hear audience participants without disrupting flow of a lecture.

In all, the Plymouth Marine Laboratory meets all of the demands from the MMC, providing premium audio playback, recording, reinforcement and voice-lift, and integration with multiple streaming platforms. 

Diogo Scutti, Application Support Engineer, Audiologic, comments:

> The concept of this project was to provide to the end-user a system with the most flexible features, meeting the room initial requirements. Adding brands like QSC and Shure to this equation brought all of this to the project. The combination of QSC Core, the QSC PTZ cameras, and the Shure MXA910 ceiling tile microphones allowed several room combinations, even when the retractable seats are in a different configuration.




Audiologic

Audiologic Supply Enhanced Lecture Theatre Audio System for Marine Matters Centre and Plymouth Marine Laboratory

Today, a new study conducted by YouGov and AirPop highlights the future of masking in the UK. With over 1000 respondents, the study found that over 60% of the British public will continue to wear masks moving forward. Caring for others is a key driver with 76% of individuals aged 18-24 saying they would continue to wear masks to protect the elderly and vulnerable. Personal protection was another reason, especially while shopping, at crowded events and on public transportation. The data highlights the transition of masks from a pandemic mandate to a matter of personal choice - indicating that more Americans have embraced face masks as an important tool in the protection of their health and well-being. 

![Picture 1.png](https://res.cloudinary.com/olex/image/upload/v1649153252/Picture_1_c3be5dd711.png)

*Graph: results to the question How likely are you to wear a must when you are in close proximity with elderly or vulnerable people*

The survey was conducted on YouGov Direct. 1,000 UK adults 18+ were interviewed on 17th March 2022. Data is weighted on age, gender, education level, political affiliation and social grade to be nationally representative of adults 18+ in the United Kingdom. The margin of error is approximately 3.3% for the overall sample. 

Simon Neave, CCO AirPop Health, comments:

> We were keen to understand what the UK public thought as we start to learn to live with COVID. What’s clear from this survey is that the message of ‘hands, face, space’ still rings true for most and the majority of respondents are willingly adapting their behaviours to protect themselves and show true compassion for the elderly and vulnerable.

Ted Marzilli, CEO, YouGov Direct:

> We are delighted to see AirPop health using primary research to keep abreast of consumer behaviour while society continues to live with Covid.  Empathy for others is clearly a driver for most of the population today and that importance translates into the workplace and retail.

**Key Factors Driving Masking**

- 55% of respondents wear a face mask because they care about others. 54% of 18-24 year olds wear a mask as an outward sign that they care about others - more than any other age category only 26% in the 40-54 age range)
- 40% say they are worried about catching Covid-19
- 76% of respondents 18-24 year olds said they were likely to wear a mask around elderly and vulnerable people

**Where Individuals Will Wear Masks**

- 76% of people said they will continue to wear a face mask on public transport (over 79% in the over 55s and female categories)
- 69% of 18-24 year olds said they would wear a face mask on public transport to make others feel comfortable (compared to 20-27% in the older age ranges)
- 42% of people said they would always a wear a face mask while shopping at a retail or grocery store to protect themselves
- 0% of 18-24 years olds said it was unnecessary for people to wear face masks in bars, restaurants and shops (compared to 16% of 40-54 year olds)

**Overall Impact of the Pandemic in Individuals**

- 56% of respondents said they will continue to socially distance and avoid crowded places
- 60% of people said they will continue to wear a face mask in the future (67% of over 55s)
- 52% of respondents said the pandemic will have lasting effect emotionally

Full Study Available [Here](https://drive.google.com/file/d/1gxN7dlubC6_Q2lKuAtEqf7WcJz6QEs2L/view?usp=sharing)

AirPop

New Study by AirPop run on YouGov Direct Finds that Over 60% of the British Public Will Still Wear Masks  

Bluesound Professional, the world’s first modern music distribution ecosystem for commercial spaces, continues its development of commercial music players with its announcement of the B170S Networked Streaming Stereo Amplifier, a versatile amplified streamer. 

![Picture 1.jpg](https://res.cloudinary.com/olex/image/upload/v1648642917/Picture_1_c591f0e4bd.jpg)

The B170S is an all-encompassing networked streaming amplifier that satisfies a multitude of commercial audio needs. Features like low-impedance lines out, constant voltage option, energy-efficient amplification technology and a compact form factor makes the B170S ideal for supporting bulk speaker installations and daisy-chained speaker setups.  

The B170S is designed to work with all kinds of installations. High performance audio can be achieved with the low impedance option via 4 or 8 Ohm low impedance outputs. Using the low impedance outputs is particularly fitting for applications where intelligibility and audio quality are most important. Alternatively, bulk speaker installations like corridors or high-traffic areas can be catered to with the 70/100V constant voltage option that allows for daisy-chained speakers, reducing cable lengths and complexity.

The amplifier section of the B170S offers various power options: 2 x 80W into 4/8Ω, 2 x 100W at 70V, or 1 x 100W at 100V, which is plenty of power for small or large installations. Additionally, thermostatic fan cooling and a standby mode consuming only 6W of power ensures reliable operation in commercial environments. 

Thanks to its sleek design, the B170S can be mounted vertically or horizontally, allowing it to seamlessly hide under shelves, tables or on walls. Keyhole slots allow for stealthy mounting options closer to where speakers will be installed. Up to 6 B170S units can be rack mounted into a 3U space with the racking accessory, helping to free up space for things like POS systems, wine fridges and other important appliances. 

Bluesound Professional’s partner music services like SoundMachine, Custom Channels, SiriusXM for Business, Qsic, Tunify and others, are natively integrated and easily controlled on the B170S using the award-winning, built-in operating system BluOS. Group multiple zones of audio using the BluOS app and have secure, third-party control of all your audio zones while being able to select legal, commercially licensed music from countless streaming services. 

*Key features of the B170S Networked Streaming Speaker:*

- A complete stereo solution for commercial installations
- Integration with local network content storage
- Low impedance and constant voltage outputs options: 
 - 2x80W into 4/8 Ω 
 - or 2x100W into 70V
 - or 1x100W into 100V
- Operates on the BluOS platform allowing flexible, unlimited grouping of zones
- Integration with many streaming services including SoundMachine, Qsic, Tunify, Custom Channels and SiriusXM for Business
- 6W standby mode 
- Flexible mounting options including mounting of 6 x B170S in a 3U rack space using the optional RM160 rack mounting shelf
- Secure network preventing unauthorized control 
- Third-party control options compatible with PC, Mac, iOS and Android

![B107S.jpg](https://res.cloudinary.com/olex/image/upload/v1648643489/B107_S_c980dd44a4.jpg)

*Image: B170S Product, Front & Rear View*


Bluesound Professional announces B170S Networked Streaming Amplifier

![Picture 1.jpg](https://res.cloudinary.com/olex/image/upload/v1647890948/Picture_1_ff0864125b.jpg)

*Image: Swansea.com Stadium, Wales*

Swansea.com Stadium is home to Swansea City FC and The Ospreys Rugby Club, hosting up to 21,000 spectators. Having previously overseen the award-winning installation of the AV solutions in the stadium’s conference suites, Audiologic client Vaughan Sound Installations was tasked with developing a scheme to enhance the professional audio, public address, and voice alarm systems throughout the stadium.

The project was to be implemented in two distinct phases. Phase one involved upgrades to the public address and voice alarm systems covering the concourses, hospitality areas, and turnstiles – in accordance with BS 5839-8.
Phase two required replacing the dated loudspeakers throughout the stadium bowl, which had been exposed to the elements for several years, as well as the amplification and system processing equipment. 
The new systems needed to comply fully with current safety standards and Football Association guidelines for sound systems for emergency purposes.

![Picture 1.jpg](https://res.cloudinary.com/olex/image/upload/v1647891043/Picture_1_d92cbe4dd8.jpg)

*Image: Voice Alarm System at Swansea.com Stadium, Wales*

Upgrades to the audio, public address, and voice alarm systems needed to be designed, specified, and installed in accordance with BS 5839-8, BS 7827, and BS 50849. Fundamentally, they had to work together in unison.

The system processors and control hardware, provided by Audiologic, included 2 x QSC Q-SYS Core 510i DSP Processors in dual redundancy mode, fitted with a CDN64 Dante card, along with CIML4 and COL4 analogue cards. The main rack room hosts six QSC IO Frames, installed alongside a touchscreen for local control, a PS1600H Standby Control Microphone (fitted in the stadium’s Control Room), and a PS1600G paging microphone for emergency use.

Additional existing QSC infrastructure was updated with the show control kit and the whole system works fluidly in conjunction with the new NEXO amplifiers and speakers - key components of the upgraded system.

Programmed by Audiologic’s own Diogo Scutti, the system was commissioned to meet the venue’s diverse needs. During event mode the system is controlled via the touchscreen located within the control room, with the paging microphone on the reception desk acting as a secondary input source. A DJ input provides connection from a Yamaha mixing desk and associated audio inputs.

This system has been designed to meet V3, which allows both automatic and voice evacuation, and will operate independently during normal daily operation and in conjunction with the bowl system during events. Standby power has been provided via an internal battery system in each rack, which offers a period of 24 hours’ standby plus 30 minutes operation. 

The project was successfully completed ahead of the 2021/22 campaign, providing an enhanced audio experience with public address and voice alarm systems which are not only fully compliant with multiple British standards, but also utilise the latest digital technology and deliver top performance.

Gareth Davies, Chief Financial Officer, Swansea City A.F.C. commented:

> The sound quality within the stadium has improved vastly and the feedback from supporters has been hugely positive. We want to ensure the matchday experience is a great experience for both home and away supporters, and a high-quality public address system is of paramount importance.

Diogo Scutti, Application Support Engineer, Audiologic added: 

> Specifying QSC for this project was essential due to the vast requirements for the stadium, as well as being able to utilise the existing QSC hardware on-site. QSC is the only brand on the market which can deal with the multiple audio protocols involved in this installation, interfacing the third-party devices installed around the stadium, monitoring all system entities, giving a quick response to any possible issue involving critical points of it, and capable of creating user-friendly interfaces to be easily controlled/monitored by anyone of the stadium crew.



Audiologic supply latest processing and control technology for Swansea.com Stadium audio system upgrade

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![MInt Gemengenreform iNET © Marc Lazzarini - standart.jpg-15.jpg](https://res.cloudinary.com/olex/image/upload/v1646816509/M_Int_Gemengenreform_i_NET_Marc_Lazzarini_standart_jpg_15_b0b60abf06.jpg)
*Shure’s MXCW used by LEMON Event Support in Luxembourg*

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