![Picture 1.jpg](https://res.cloudinary.com/olex/image/upload/v1649342119/Picture_1_7737b73f2c.jpg)

*LAS VEGAS, NEVADA - APRIL 03: Jon Batiste performs onstage during the 64th Annual GRAMMY Awards at MGM Grand Garden Arena on April 03, 2022 in Las Vegas, Nevada. (Photo by Kevin Mazur/Getty Images for The Recording Academy)*

Broadcast live for the first time ever from the MGM Grand Garden Arena in Las Vegas, the 64th GRAMMY® Awards were full of meaningful moments and performances supported by the reliable and high-quality sound of Shure wireless audio technology. As in years prior, the majority of the night’s performances featured Shure Axient® Digital wireless microphones used by the industry’s most iconic names and innovative artists, including Jon Batiste, winner of Album of The Year. 

The evening kicked off with a funky performance from Bruno Mars and Anderson. Paak as Silk Sonic. The retro soul-funk artists relied on Shure wireless microphones as they performed their hit, “777.” Later that evening, Silk Sonic won four GRAMMYs. Behind the scenes, Chris Rabold, FOH mixer for Silk Sonic, was overseeing their performance with the support of Shure Axient Digital.  

![Picture 1.jpg](https://res.cloudinary.com/olex/image/upload/v1649342172/Picture_1_e901f3f87a.jpg)

*LAS VEGAS, NEVADA - APRIL 03: Bruno Mars of Silk Sonic performs onstage during the 64th Annual GRAMMY Awards at MGM Grand Garden Arena on April 03, 2022 in Las Vegas, Nevada. (Photo by Rich Fury/Getty Images for The Recording Academy)*

Chris Rabold, FOH mixer for Silk Sonic, comments:

> Having Bruno and Anderson and the whole Silk Sonic gang on Axient Digital for not only the Grammys, but for their Las Vegas residency is just such a no brainer. There are things you do, decisions you make, from a live audio perspective that are done out of preference and then there are the things you do because it’s simply the smart move. For us, Axient is the latter of the two. It’s the most stable, most reliable, best supported and, most importantly, best sounding option available. Period, bottom line. And it has been for a while. Bruno, specifically, is too smart, too aware and too involved of an artist for us to use anything less than the very best. I mean that.

 The Live Broadcast of the 64th GRAMMY Awards show was overseen by Audio Producer, Michael Abbott and his long-time team of accomplished audio engineers and sound technicians.

> Our team knows we can depend on Shure gear to capture the high-quality sound of the GRAMMY Awards. Shure consistently provides a reliable frequency coordination solution for in-ear monitors and wireless microphones for the artists performing on the broadcast.

![Picture 1.jpg](https://res.cloudinary.com/olex/image/upload/v1649343274/Picture_1_cf4b3f7ee8.jpg)

*LAS VEGAS, NEVADA - APRIL 03: (L-R) María Becerra and J Balvin perform onstage during the 64th Annual GRAMMY Awards at MGM Grand Garden Arena on April 03, 2022 in Las Vegas, Nevada. (Photo by Rich Fury/Getty Images for The Recording Academy)*

Jon Batiste, who performed on Sunday evening and won five of his 11 GRAMMY nominations, relied on a Shure BETA® 58 wireless microphone for his performance of “Freedom.” J Balvin and Maria Becerra’s “Qué Más Pues?” was delivered on a Shure BETA 58 and KSM8 wireless microphone, respectively. Lil Nas X performed with a Shure KSM9HS alongside Jack Harlow, who was using an SM58® wireless microphone, to absolutely crush a live routine of their collaboration, “Industry Baby.” 

![Picture 1.jpg](https://res.cloudinary.com/olex/image/upload/v1649343455/Picture_1_e9424e8eb6.jpg)

*LAS VEGAS, NEVADA - APRIL 03: Lil Nas X performs onstage during the 64th Annual GRAMMY Awards at MGM Grand Garden Arena on April 03, 2022 in Las Vegas, Nevada. (Photo by Kevin Mazur/Getty Images for The Recording Academy)*

All of these performances relied on the clarity and flexibility of [Shure Axient Digital Wireless](https://www.shure.com/en-US/products/wireless-systems/axient_digital). Key supplier ATK Audiotek made this possible by providing the sound system design and implementation for the show. Overall, the GRAMMYs relied on 28 channels of Shure Axient Digital. The production handheld microphones were all Shure [KSM9’s](https://www.shure.com/en-US/products/accessories/rpw184) and the lavalier microphones were Shure [TwinPlex TL47](https://www.shure.com/en-US/products/microphones/tl47). Nearly every performance the entire evening depended on the [Shure PSM® 1000 in-ear monitoring system](https://www.shure.com/en-US/products/in-ear-monitoring/psm1000), totalling 34 channels. Notably, 250 Shure hand-wired microphones were orchestrated throughout the event on the many instruments that graced the GRAMMY stage. Shure Beta 181’s were used to mic the piano throughout the show.

> Once again, the Beta 181’s provided perfect piano sound for our needs. Ron Reeves, FOH

Given the sheer amount of wireless used throughout the show, frequency coordination was pivotal to creating a seamless production for those in-person and tuning in from home. Managing the frequencies was Soundtronic’s RF Coordinator, Steve Vaughn, who comments:

> For another year, Shure Axient Digital and Wireless Workbench® have proven the most reliable, quality solution at the GRAMMYs for managing and maximizing every frequency in a completely saturated RF spectrum in Las Vegas. This level of dependability is exactly what we have come to expect from our Shure gear. 

Even in the busy RF environment of Las Vegas, Shure brought flawless wireless audio solutions to the professionals overseeing the entire broadcast. As Shure Artist and Entertainment Relations Specialist Jenn Liang-Chaboud mentioned,

> Each year, Shure is proud to have our gear play an important role in helping cutting-edge artists bring their music to the world at the GRAMMY Awards. Congratulations to all the musicians, engineers, and technicians involved.


Shure

SHURE BRINGS EXTRAORDINARY SOUND TO 64th GRAMMY® AWARDS

![Picture 1.jpg](https://res.cloudinary.com/olex/image/upload/v1649341780/Picture_1_06b2fc1aee.jpg)

*Image: Marine Matters Centre Lecture Theatre, Plymouth Marine Laboratory*

The Plymouth Marine Laboratory, a flexible conference venue with facilities to host up to 200 attendees, required an upgrade to their AV system in order to support their diverse application use. GVAV approached Audiologic to work with their teams to work up a design and specification that would provide a premium audio solution to support presentations, workshops and a variety of meetings and events. This included content streaming capabilities via a unified communications system such as Teams or Zoom, with the additional option of live streaming to YouTube. 

Offering a versatile solution with precise coverage was key to ensure that speech intelligibility is maintained throughout the large space and prevent unwanted pickup from microphones within the room.
The true technical feat of the system specification is that of the auto-tracking system within the space. Commissioned by Audiologic Application Support Engineer Diogo Scutti, the QSC Core 110f digital processor running a custom script, controls three QSC PTZ cameras to track participants within the room using speech picked up from four Shure MXA 910 ceiling microphones and an MX418 gooseneck microphone. 

Using the microphones’ impressive eight lobes, the system is able to trigger a range of camera locations to be shown based on the position of the active participant. The diversity of this room, with many different layouts and retractable seating, meant that the system had to adapt to any use. ine-tuned for an array of seating arrangements and speaker heights, the system ensures both the audience and presenters can be picked up accurately, while keeping background noise to a minimum. 

 The Sennheiser SpeechLine Wireless Microphone System provides reliable digital wireless microphones, automatically allocating a frequency on the DECT range when in use. This means that the presenters will not have to worry about finding available frequencies or interference, as the Speechline system is constantly checking for both. Supported by Sennheiser Infrared for assistive listening, the system not only provides quality, reliable audio, it caters for all listeners.

Not only do the Shure MXA910’s offer precision auto-tracking, they are also used to provide voice-lift within the space. This means that anywhere in the space, a speaker can be heard, as the microphone captures their voice, which is then processed by the QSC Cores and lifted to the areas furthest away.  Voice-lift uses subtle gain to compensate for the natural loss of level over distance. This eliminates the need for passing around microphones, especially useful in modern times, and means that even those without wireless mics can be heard. This is a great feature to hear audience participants without disrupting flow of a lecture.

In all, the Plymouth Marine Laboratory meets all of the demands from the MMC, providing premium audio playback, recording, reinforcement and voice-lift, and integration with multiple streaming platforms. 

Diogo Scutti, Application Support Engineer, Audiologic, comments:

> The concept of this project was to provide to the end-user a system with the most flexible features, meeting the room initial requirements. Adding brands like QSC and Shure to this equation brought all of this to the project. The combination of QSC Core, the QSC PTZ cameras, and the Shure MXA910 ceiling tile microphones allowed several room combinations, even when the retractable seats are in a different configuration.




Audiologic

Audiologic Supply Enhanced Lecture Theatre Audio System for Marine Matters Centre and Plymouth Marine Laboratory

Today, a new study conducted by YouGov and AirPop highlights the future of masking in the UK. With over 1000 respondents, the study found that over 60% of the British public will continue to wear masks moving forward. Caring for others is a key driver with 76% of individuals aged 18-24 saying they would continue to wear masks to protect the elderly and vulnerable. Personal protection was another reason, especially while shopping, at crowded events and on public transportation. The data highlights the transition of masks from a pandemic mandate to a matter of personal choice - indicating that more Americans have embraced face masks as an important tool in the protection of their health and well-being. 

![Picture 1.png](https://res.cloudinary.com/olex/image/upload/v1649153252/Picture_1_c3be5dd711.png)

*Graph: results to the question How likely are you to wear a must when you are in close proximity with elderly or vulnerable people*

The survey was conducted on YouGov Direct. 1,000 UK adults 18+ were interviewed on 17th March 2022. Data is weighted on age, gender, education level, political affiliation and social grade to be nationally representative of adults 18+ in the United Kingdom. The margin of error is approximately 3.3% for the overall sample. 

Simon Neave, CCO AirPop Health, comments:

> We were keen to understand what the UK public thought as we start to learn to live with COVID. What’s clear from this survey is that the message of ‘hands, face, space’ still rings true for most and the majority of respondents are willingly adapting their behaviours to protect themselves and show true compassion for the elderly and vulnerable.

Ted Marzilli, CEO, YouGov Direct:

> We are delighted to see AirPop health using primary research to keep abreast of consumer behaviour while society continues to live with Covid.  Empathy for others is clearly a driver for most of the population today and that importance translates into the workplace and retail.

**Key Factors Driving Masking**

- 55% of respondents wear a face mask because they care about others. 54% of 18-24 year olds wear a mask as an outward sign that they care about others - more than any other age category only 26% in the 40-54 age range)
- 40% say they are worried about catching Covid-19
- 76% of respondents 18-24 year olds said they were likely to wear a mask around elderly and vulnerable people

**Where Individuals Will Wear Masks**

- 76% of people said they will continue to wear a face mask on public transport (over 79% in the over 55s and female categories)
- 69% of 18-24 year olds said they would wear a face mask on public transport to make others feel comfortable (compared to 20-27% in the older age ranges)
- 42% of people said they would always a wear a face mask while shopping at a retail or grocery store to protect themselves
- 0% of 18-24 years olds said it was unnecessary for people to wear face masks in bars, restaurants and shops (compared to 16% of 40-54 year olds)

**Overall Impact of the Pandemic in Individuals**

- 56% of respondents said they will continue to socially distance and avoid crowded places
- 60% of people said they will continue to wear a face mask in the future (67% of over 55s)
- 52% of respondents said the pandemic will have lasting effect emotionally

Full Study Available [Here](https://drive.google.com/file/d/1gxN7dlubC6_Q2lKuAtEqf7WcJz6QEs2L/view?usp=sharing)

AirPop

New Study by AirPop run on YouGov Direct Finds that Over 60% of the British Public Will Still Wear Masks  

Bluesound Professional, the world’s first modern music distribution ecosystem for commercial spaces, continues its development of commercial music players with its announcement of the B170S Networked Streaming Stereo Amplifier, a versatile amplified streamer. 

![Picture 1.jpg](https://res.cloudinary.com/olex/image/upload/v1648642917/Picture_1_c591f0e4bd.jpg)

The B170S is an all-encompassing networked streaming amplifier that satisfies a multitude of commercial audio needs. Features like low-impedance lines out, constant voltage option, energy-efficient amplification technology and a compact form factor makes the B170S ideal for supporting bulk speaker installations and daisy-chained speaker setups.  

The B170S is designed to work with all kinds of installations. High performance audio can be achieved with the low impedance option via 4 or 8 Ohm low impedance outputs. Using the low impedance outputs is particularly fitting for applications where intelligibility and audio quality are most important. Alternatively, bulk speaker installations like corridors or high-traffic areas can be catered to with the 70/100V constant voltage option that allows for daisy-chained speakers, reducing cable lengths and complexity.

The amplifier section of the B170S offers various power options: 2 x 80W into 4/8Ω, 2 x 100W at 70V, or 1 x 100W at 100V, which is plenty of power for small or large installations. Additionally, thermostatic fan cooling and a standby mode consuming only 6W of power ensures reliable operation in commercial environments. 

Thanks to its sleek design, the B170S can be mounted vertically or horizontally, allowing it to seamlessly hide under shelves, tables or on walls. Keyhole slots allow for stealthy mounting options closer to where speakers will be installed. Up to 6 B170S units can be rack mounted into a 3U space with the racking accessory, helping to free up space for things like POS systems, wine fridges and other important appliances. 

Bluesound Professional’s partner music services like SoundMachine, Custom Channels, SiriusXM for Business, Qsic, Tunify and others, are natively integrated and easily controlled on the B170S using the award-winning, built-in operating system BluOS. Group multiple zones of audio using the BluOS app and have secure, third-party control of all your audio zones while being able to select legal, commercially licensed music from countless streaming services. 

*Key features of the B170S Networked Streaming Speaker:*

- A complete stereo solution for commercial installations
- Integration with local network content storage
- Low impedance and constant voltage outputs options: 
 - 2x80W into 4/8 Ω 
 - or 2x100W into 70V
 - or 1x100W into 100V
- Operates on the BluOS platform allowing flexible, unlimited grouping of zones
- Integration with many streaming services including SoundMachine, Qsic, Tunify, Custom Channels and SiriusXM for Business
- 6W standby mode 
- Flexible mounting options including mounting of 6 x B170S in a 3U rack space using the optional RM160 rack mounting shelf
- Secure network preventing unauthorized control 
- Third-party control options compatible with PC, Mac, iOS and Android

![B107S.jpg](https://res.cloudinary.com/olex/image/upload/v1648643489/B107_S_c980dd44a4.jpg)

*Image: B170S Product, Front & Rear View*


Bluesound Professional

Bluesound Professional announces B170S Networked Streaming Amplifier

![Picture 1.jpg](https://res.cloudinary.com/olex/image/upload/v1647890948/Picture_1_ff0864125b.jpg)

*Image: Swansea.com Stadium, Wales*

Swansea.com Stadium is home to Swansea City FC and The Ospreys Rugby Club, hosting up to 21,000 spectators. Having previously overseen the award-winning installation of the AV solutions in the stadium’s conference suites, Audiologic client Vaughan Sound Installations was tasked with developing a scheme to enhance the professional audio, public address, and voice alarm systems throughout the stadium.

The project was to be implemented in two distinct phases. Phase one involved upgrades to the public address and voice alarm systems covering the concourses, hospitality areas, and turnstiles – in accordance with BS 5839-8.
Phase two required replacing the dated loudspeakers throughout the stadium bowl, which had been exposed to the elements for several years, as well as the amplification and system processing equipment. 
The new systems needed to comply fully with current safety standards and Football Association guidelines for sound systems for emergency purposes.

![Picture 1.jpg](https://res.cloudinary.com/olex/image/upload/v1647891043/Picture_1_d92cbe4dd8.jpg)

*Image: Voice Alarm System at Swansea.com Stadium, Wales*

Upgrades to the audio, public address, and voice alarm systems needed to be designed, specified, and installed in accordance with BS 5839-8, BS 7827, and BS 50849. Fundamentally, they had to work together in unison.

The system processors and control hardware, provided by Audiologic, included 2 x QSC Q-SYS Core 510i DSP Processors in dual redundancy mode, fitted with a CDN64 Dante card, along with CIML4 and COL4 analogue cards. The main rack room hosts six QSC IO Frames, installed alongside a touchscreen for local control, a PS1600H Standby Control Microphone (fitted in the stadium’s Control Room), and a PS1600G paging microphone for emergency use.

Additional existing QSC infrastructure was updated with the show control kit and the whole system works fluidly in conjunction with the new NEXO amplifiers and speakers - key components of the upgraded system.

Programmed by Audiologic’s own Diogo Scutti, the system was commissioned to meet the venue’s diverse needs. During event mode the system is controlled via the touchscreen located within the control room, with the paging microphone on the reception desk acting as a secondary input source. A DJ input provides connection from a Yamaha mixing desk and associated audio inputs.

This system has been designed to meet V3, which allows both automatic and voice evacuation, and will operate independently during normal daily operation and in conjunction with the bowl system during events. Standby power has been provided via an internal battery system in each rack, which offers a period of 24 hours’ standby plus 30 minutes operation. 

The project was successfully completed ahead of the 2021/22 campaign, providing an enhanced audio experience with public address and voice alarm systems which are not only fully compliant with multiple British standards, but also utilise the latest digital technology and deliver top performance.

Gareth Davies, Chief Financial Officer, Swansea City A.F.C. commented:

> The sound quality within the stadium has improved vastly and the feedback from supporters has been hugely positive. We want to ensure the matchday experience is a great experience for both home and away supporters, and a high-quality public address system is of paramount importance.

Diogo Scutti, Application Support Engineer, Audiologic added: 

> Specifying QSC for this project was essential due to the vast requirements for the stadium, as well as being able to utilise the existing QSC hardware on-site. QSC is the only brand on the market which can deal with the multiple audio protocols involved in this installation, interfacing the third-party devices installed around the stadium, monitoring all system entities, giving a quick response to any possible issue involving critical points of it, and capable of creating user-friendly interfaces to be easily controlled/monitored by anyone of the stadium crew.



Audiologic supply latest processing and control technology for Swansea.com Stadium audio system upgrade

In a shifting event landscape with travel and health restrictions constantly changing, event production can be even more stressful than what we were used to. Finding an easy solution that ensures pristine, quickly adaptable audio is crucial for the success of today’s live, virtual, and hybrid events. For customers worldwide, Shure Microflex® Complete Wireless (MXCW) serves as an all-in-one instant sound system for any event space requiring professional quality audio, helping users navigate live event challenges. Originally intended for users in government and corporate meeting spaces, the system is becoming a popular choice for conferences and hybrid events where quality audio is essential for engaging both live and remote audiences.

Peter James, Vice-President of Global Sales, Pro Audio, Shure:

> The live events industry has faced several challenges over the past two years. In that time, we have seen event organisers choose Microflex Complete Wireless as the best audio solution to support live events safely and effectively, regardless of the acoustic conditions. In a matter of minutes, just one person can set up an MXCW system and have a complete professional audio system ready to use. Without sacrificing reliability or audio quality, MXCW can ensure natural communication for virtual, in-person, or mixed format events.

Comprising an all-in-one wireless conference unit with microphone, loudspeaker, and customisable LED touchscreen, MXCW can be easily set up without necessitating invasive installations and without the limits of complex wired systems. Shure Microflex Complete Wireless is simple to deploy with only a single cable via the Wireless Access Point and uses encrypted, globally license-free RF. Additionally, the system automatically detects and avoids any RF interference for uninterrupted and flawless audio performance.

Units can be strategically placed to adhere to safety protocols while enabling socially distanced attendees to actively participate in the conversation. Remote participants can equally feel part of the event by connecting MXCW’s high-quality audio for live streams and online meeting software.
To enhance customer safety, MXCW offers Handsfree Mode for effortless conversations with touchless convenience. With Handsfree Mode, participants’ microphones are automatically voice-activated without the need to press a physical button. When a participant stops talking, their mic shuts off. 

In a time when event organisers and rental companies need to respond to changing customer requirements, MXCW is built to adapt and is becoming a highly requested solution. 

Janne Mummert, Vice President, Marketing & Strategic Accounts at Rentex, a market-leading provider of AV rental equipment in the U.S:

>Rentex owns one of the largest rental inventories of MXCW in the United States. The system is popular with many clients, as hybrid events become more common. We love the quality of the product and the support that Shure provides. Given the continued trend toward hybrid events, and the flexibility and scalability of the system, MXCW is going to be a Rentex staple for many years to come.

LEMON Event Support, an all-kind events agency, selected Shure Microflex Complete Wireless as the ideal solution for an event for a public institution in Luxembourg.

![MInt Gemengenreform iNET © Marc Lazzarini - standart.jpg-15.jpg](https://res.cloudinary.com/olex/image/upload/v1646816509/M_Int_Gemengenreform_i_NET_Marc_Lazzarini_standart_jpg_15_b0b60abf06.jpg)
*Shure’s MXCW used by LEMON Event Support in Luxembourg*

Paul Thyes, Managing Director of LEMON Event Support:

> We needed to find a system that was flexible and very easy to install and configure. We were very pleased with MXCW. It proved that it’s really the most flexible and scalable wireless system available, capable of adapting to challenging situations.

Shure MXCW can be used independently by each participant who gets their own microphone, loudspeaker, and control, making sure all sanitary restrictions are enforced. It also includes analog and Dante® digital audio connections to provide flexible integration with downstream devices. 

To learn more about how Shure Microflex Complete Wireless can be used for your event, contact your local sales representative or visit: [Shure](https://www.shure.com/en-US/conferencing-meetings/applications/rental-events)



AMID COVID CHALLENGES, LIVE EVENTS INDUSTRY FINDS NEW SOLUTIONS WITH SHURE MICROFLEX® COMPLETE WIRELESS

With the release of Avantis V1.13 firmware, engineers can monitor and control supported Shure wireless systems from the mixer, or from the new Avantis Director software. Avantis consoles auto-detect any supported Shure wireless systems on the same network and, with compatible hardware, Dante can be used for the transport of both audio and control data.

Jack Kenyon, Product Specialist at Allen & Heath.

> Avantis mixers are in use in many venues, houses of worship, and mid-sized productions where the luxury of a dedicated RF engineer simply isn’t viable. Often, a single operator is responsible for live audio, streaming, perhaps video and lights. In these scenarios, the ability to have simple visibility and control of wireless channels from within the mixer interface can speed up the workflow and give engineers peace of mind that ‘battery is good, RF is good’ without taking their eyes off the desk.

Key wireless information - including mutes, signal level and battery bars - is displayed in the Bank view, allowing “at a glance” multi-channel monitoring. Selecting the Preamp tab on a wireless channel reveals more detailed information, including RF frequency, device name and peak indicators. Receiver gain and mutes can also be controlled directly from the console, or from the Avantis Director software.

Corey Peoples, Shure's Senior Software Product Manager

> Shure endeavors to provide audio system operators with confidence and efficiency. Our continued collaboration with Allen & Heath now simplifies and centralizes wireless system configuration when working directly from the Avantis console and the Avantis Director software.

Avantis V1.13 firmware, featuring Shure wireless integration, is available now from the Allen & Heath website.


ALLEN & HEATH AVANTIS INTEGRATES SHURE WIRELESS CONTROL

![Picture 1.jpg](https://res.cloudinary.com/olex/image/upload/v1645457465/Picture_1_cb3dff663a.jpg)

*Image: Evolution, Yorkshire Wildlife Park*

The recently launched ‘Evolution’ restaurant at Yorkshire Wildlife Park provides a unique immersive experience, with diners embarking on a journey to a mysterious land where Jurassic Island meets the fantasy world of caves and mythical dragons, with stunning sound, animatronics and visual effects. The restaurant forms part of the new ‘hub’ of retail and play, extending the park’s traditional offerings.

To achieve this exceptional experience, the audio brief demanded speakers which had to be discrete enough that they could be disguised within the scenic works as much as possible, whilst producing enough volume at high quality to fill the space, with a relatively limited number of them. With multiple seating areas delivering different background soundscapes, this provided an additional challenge.


![Picture 1.jpg](https://res.cloudinary.com/olex/image/upload/v1645458038/Picture_1_8adce971f7.jpg)

*Image: Evolution restaurant, Yorkshire Wildlife Park*

Audiologic specified a unique system with the QSC Core 110f processor and Q-SYS UCI iPad control, coupled with 14 Genelec IP 4420A speakers for background music and sound effect audio and 6 Alto TS series PA speakers, split across the stage areas.

James Voakes, Senior Audio Visual Engineer, Technically Creative comments:

> The system delivers a high-quality experience to diners, and the on-board speaker management features enabled tweaks to be made to fit the environment, such as turning off the LEDs on the front of the speakers to keep them hidden, as well as shaping the onboard EQ for their specific requirements.  The Core processor was also upgraded to expand the storage to upload the background music. Both the client and everyone at Technically Creative are very happy with what we were able to achieve on this project.

Ben Spurgeon, Senior Technical Manager, Audiologic, concludes:

> We are really pleased to have been able to work with Technically Creative to deliver an immersive experience on this project. The brief provided the perfect opportunity to showcase the latest Genelec PoE / Dante loudspeakers and back-end it with the Q-SYS Ecosystem. Having the ability to demo the Genelec 4400 range helped us prove the possibilities of these brilliant speakers, and by opting for a fully networked solution, control, flexibility and ease of use all came together seamlessly.



Audiologic supply high-tech immersive sound system for Evolution, Yorkshire Wildlife Park’s new restaurant with a difference

![Picture 1.jpg](https://res.cloudinary.com/olex/image/upload/v1645095287/Picture_1_ed08fd6074.jpg)
*Mickey Guyton kicked off the Super Bowl singing the “Star Spangled Banner” (Photo by Kevin Mazur / Getty Images Entertainment)*

While the outcome of Super Bowl LVI remained uncertain until the final minutes, the performance of Shure’s wireless audio technology could not be questioned on or off the field. 

On the biggest stage in football – with 70,000 in-person fans at LA’s SoFi Stadium and more than 100 million TV viewers tuning in from around the world – RF coordinators, referees and performers relied on Shure gear. The lineup featured the Axient® Digital Wireless System which flawlessly captured pristine, uninterrupted audio from the game’s most meaningful moments, including the pre-game show, key parts of the halftime performance and crucial fourth-quarter referee decisions. Off the field, Shure technology was counted on to bring memorable events to life, including Budweiser’s Super Bowl Music Fest and NFL Honors broadcast. 

![Picture 1.jpg](https://res.cloudinary.com/olex/image/upload/v1645095376/Picture_1_f17def9acd.jpg)
*R&B artist Jhené Aiko delivers a stirring performance of “America the Beautiful” (Photo by Kevin Mazur / Getty Images Entertainment)*

> Shure Axient Digital microphones have been a key part of our Super Bowl wireless system for the last five years.  The PWS team deploys a Quadversity antenna system that gives us great coverage. Seeing five bars on the quality meter anywhere on the field gives us confidence in the Axient Digital system.

Comments, Gary Trenda, Lead RF Technician for Professional Wireless Systems (PWS), which was hired by ATK Audiotek to handle wireless microphones and IEM systems for the pre-game, halftime entertainment and referees.

 Gary and the ATK Audiotek team depended on 10 AD4Q four-channel wireless receivers and a Shure spectrum manager with Wireless Workbench to evaluate the RF spectrum efficiently and continuously at SoFi Stadium in real time. ATK used Axient Digital with Quadversity, a patented Shure technology, leveraging four simultaneous RF inputs to feed a single RF channel. Quadversity can extend the coverage area of a microphone channel or enable multiple coverage areas with additional antenna inputs, making it perfect for challenging RF environments like SoFi. 

The pre-game audio was made possible by skilled RF coordinators leveraging the assurance of Axient Digital’s Frequency Diversity Mode and Frequency Diversity enabled transmitters. This technology guaranteed audio remained uninterrupted in the extreme RF environment of SoFi Stadium by simultaneously transmitting two independent frequencies. The RF coordinators also depended on the command and control of Axient Digital with ShowLink®, which enabled real-time, instantaneous remote control of transmitters throughout the stadium. 

Singing into a custom chrome Axient Digital ADX2FD transmitter with a KSM9 microphone capsule, country music artist Mickey Guyton kicked off the Super Bowl with a touching rendition of the “Star Spangled Banner.” Mickey also uses and trusts Shure gear while on tour. R&B artist Jhené Aiko’s stirring presentation of “America the Beautiful” used an ADX2FD transmitter with a KSM9 microphone capsule. Dwayne “The Rock” Johnson’s absolutely electric Super Bowl introduction was also given on an ADX2 transmitter with a KSM9 mic capsule. 

At halftime, iconic rapper and entrepreneur Snoop Dogg took to the stage wielding a custom gold-plated ADX2 transmitter with a KSM9 microphone capsule and wore Shure SE215 Sound-Isolating™ in-ear monitors. All artists in the Super Bowl Halftime Show trusted four of Shure’s category-leading PSM® 1000 in-ear personal monitoring systems and 41 Shure P10R diversity wireless bodypack receivers to deliver total audio conviction throughout the entire performance. 

![Picture 1.jpg](https://res.cloudinary.com/olex/image/upload/v1645095567/Picture_1_bb908f8041.jpg)
*Snoop Dogg performs at the Super Bowl LVI halftime show with a gold-plated Shure KSM9 (Photo by Kevin Mazur / Getty Images Entertainment)*

Referees were issued Axient Digital ADX1 bodypack transmitters paired with Shure’s premium subminiature TL47 model TwinPlex® omnidirectional lavalier microphones. While omnidirectional lavaliers are typically used in controlled audio environments like theaters, TwinPlex was uniquely suited for this stadium application.

> Given its reliability and extremely consistent sound, TwinPlex was an excellent choice for our referees. Our team depended on TwinPlex and Axient Digital to deliver high-quality audio from our refs for both broadcast and PA

*Jack Bowling, Super Bowl LVI stadium FOH audio engineer*

ATK Versacom, a leading wireless intercom services provider, equipped the production staff with 30 Shure BRH441M single-sided production headsets for set-up week, pre-game, halftime, and post-game shows. All crews from staging, to audio, to lighting and video experienced seamless two-way communication via the comfort and audio clarity of the BRH441M during every minute of set up and execution for Super Bowl LVI. 

Before fans even descended on SoFi Stadium, Shure technology had already delivered industry-leading audio for Budweiser’s “Super Bowl Music Fest” concert series at Crypto.com Arena. The concert series included performances from artists who depend on Axient Digital, including Machine Gun Kelly who sported a custom pink ADX2 transmitter with an SM58® capsule, Halsey, Gwen Stefani, Green Day and Mickey Guyton. Miley Cyrus was on a wired Shure 565SD and her horn section relied on Shure KSM313 ribbon mics. Shure’s PSM 1000 in-ear personal monitoring system was used by Machine Gun Kelly, Halsey, Gwen Stefani, Green Day and Mickey Guyton. Gwen Stefani and Green Day’s crew leveraged the wide-band UHF spectrum scanning, analysis, and frequency coordination of Shure’s AXT600 spectrum manager for their sets.  

Shure also played an important role in this year’s NFL Honors broadcast. ATK leveraged 16 channels of Axient Digital handhelds and belt packs, 8 channels of UHF-R for the center tube and guitar packs, 16 Shure TwinPlex omnidirectional lavaliers and 12 channels of the Shure PSM 1000 in-ear monitoring system for the band and orchestra. The handheld microphones used for NFL Honors, including those used by host Keegan Michael-Key, were Shure KSM9s. The host and award show participants were equipped with a mix of Shure AD1 and AD2 transmitters.

> I was extremely happy to have Shure Axient wireless mics on this year’s NFL Honors, televised live on ABC on Thursday, February 10, I love the clear and natural sound Shure mics deliver, which is so important to me for TV mixes.

*Paul Wittman, production sound mixer for this year’s NFL Honors broadcast.*


SHURE DELIVERS THE SOUNDS OF SUPER BOWL LVI WEEKEND TO MILLIONS WORLDWIDE

The Thursford Christmas Spectacular is a truly unique place and completely different to any other show you’ll come across. The extravaganza is a fast-moving celebration of the festive season, featuring an eclectic mix of both seasonal and year-round favourites. With a cast of over 130 members, consisting of a 30-piece orchestra, a 60-piece choir, 24 dancers, a comedian and speciality acts from all over the world, all performing to 1400 audience members on a stage that’s 140ft wide, it is the biggest show of its kind in Europe. Musically, the show consists of a variety of performances ranging from classical choral arrangements to Christmas rock ‘n’ roll! 

![QnDDom5Y.jpeg](https://res.cloudinary.com/olex/image/upload/v1644240799/Qn_D_Dom5_Y_97e8b27246.jpg)

The show uses 26 head microphones and 10 handheld transmitters for its singers, which enables the choreography team to position performers anywhere on the stage or within the auditorium. A further 26 belt packs accommodate the majority of the orchestra’s instruments. There’s no orchestra pit at Thursford, so the musicians will perform from multiple locations around the stage and venue. Essentially if they’re capable of carrying their instrument whilst playing it, they’ll have a radio system on them.

Kieran Lowe, Head of Sound, comments:

> We started using Axient Digital in September 2021. We use 70 RF channels here at Thursford and when the 700mhz clearance program was put into place, we had to replace 14 channels of UHFR, so Axient Digital was the obvious and easy choice. In fact, taking into account our existing fleet of UHFR had been hugely reliable but there was no other choice for me really. We’re in the middle of the North Norfolk countryside and quickly popping out to pick up last minute replacements for unreliable kit is not an option for us. Also, the Axient receivers would be a straightforward replacement of our 700mhz UHFR units, connecting into our existing audio, networking and RF distribution.

The Thursford Christmas Spectacular is a variety show, creating logistical challenges with the technicians at the radio mic desk. The 26 head microphone systems and 10 handheld transmitters accommodate the singers, but with different performers taking various lead step out positions throughout the show, there’s genuinely no two performances that are the same in their run of 80 shows. The RF technicians have to work out their complex and unique mic plots for every show. In 2021, Covid added additional procedures of disinfecting cables and transmitters meaning it really is very busy during the shows. 

![80573002_10156524331426831_2277702662663176192_n (1).jpg](https://res.cloudinary.com/olex/image/upload/v1644241048/80573002_10156524331426831_2277702662663176192_n_1_732b079ec3.jpg)

Kieran Lowe adds:

> I think the main challenge for us was to seamlessly achieve the same number of wireless channels in a smaller RF window. With the support from Shure, Axient has enabled us to do this effortlessly. Losing 700mhz, and subsequently 14 channels within this bandwidth, was initially a concern for me but our new Axient equipment has allowed us to be ultra-efficient with our frequencies, within a smaller RF window, not only maintaining our number of radio microphone and IEM channels but giving us flexibility to potentially add more in the future. The ShowLink has also been a great help with the RF technicians backstage, monitoring and adjusting transmitters on the fly is a luxury we’ve not had before.

Kieran first used Shure Axient Digital whilst working with a production company from Norwich who had invested in lots of channels and was very pleased with the familiarity of the products. 

> Our musicians love the new Axient ADX1M transmitters. They’re so lightweight and discreet, with no antenna, we’ve actually mounted the units in specially designed pouches, on multiple handheld instruments within the orchestra like Trumpets, Trombones and Tubas. Monitoring and changing transmitter parameters on the fly has been great. Even little touches like charging units connected to wireless workbench for glancing at quickly or listening and monitoring RF channels on other Dante enabled Shure receivers from the one unit has been of great help in a busy backstage environment. The battery system has saved lots of time and effort with the turnaround between shows. It takes a lot of time to re-battery 70 channels of radio systems with dry cells; we used to get through 240 batteries a day. The Axient rechargeable batteries and chargers are a big-time saver for us and contribute to reducing waste. Shure has been very supportive, especially Peppe with our RF coordination. A huge thank you to him for liaising with myself, on multiple occasions, to make sure every channel would operate perfectly in our RF environment. He also supported me with amendments to our license working alongside Ofcom which was a huge help. The Shure UK service department has also been fantastic to deal with. Any kit requiring service or repair is dealt with very quickly indeed with turnaround times sometimes being just days - exactly what I need for our substantial RF setup.

Peppe Mallozzi, Regional Sales Manager, Pro Audio, concludes:

> The Thursford Christmas Spectacular is exactly the kind of show Axient Digital was designed for: a mission critical series of events that requires absolute reliability. I have been pleased to be able to support Kieran and the cast with a smooth transition to the system and we are proud to see the show running smoothly time after time.

Shure’s Axient Digital Wireless System Powers The Thursford Christmas Spectacular

Cyrus Audio, the iconic British brand of audiophile electronics and Lenbrook International, the owner and developer of the market-leading BluOS high-resolution multi-room platform, announced a global partnership to bring the BluOS streaming platform into upcoming Cyrus Audio products. 

> Music streaming remains complex with the wide variety and rapidly changing list of services and features that are demanded by the modern music consumer. We realised that being part of a well-established and class-leading ecosystem provided the best option for both our customers and dealers to minimise this complexity.  As such, we always found ourselves coming back to BluOS. Throughout our conversations, Lenbrook made clear their strong commitment to providing all customers a premium user experience, combined with access to the best of the hi-res music streaming services. That aligns so perfectly with the Cyrus brand values that it became a rather straightforward decision for us, Our team is naturally excited as we go forward, planning the latest expansion of the Cyrus Audio product range.

*Nicholas Clarke, Managing Director of Cyrus Audio*

> Our goal with BluOS continues to be being highly selective about the brands we add to the platform since it is so important that the shared ecosystem model be represented by totally like-minded and committed partners. Cyrus Audio is one of those well aligned brands that the Lenbrook team has long admired. We’re pleased they have come on board to share our BluOS high res music vision again reaffirming the significant investment we continue to make into this platform.

*Gordon Simmonds, CEO of Lenbrook International*

BluOS is an award-winning proprietary, but brand-agnostic platform meaning that any BluOS Enabled product connected to the same Wi-Fi network can share music libraries and playlists, regardless of the brand of speaker or audio component. Found in products that range from amplifiers through to powered speakers and rack-mounted installed audio, BluOS Enabled products satisfy a wide range of use cases and applications, making it the most versatile hi-res multi-room streaming audio platform available on the market today. 

Bluesound

Cyrus Audio to Join the BluOS® High-Resolution Multi-room Audio Ecosystem

CLCKR MagSafe Stand & GripLondon, United Kingdom, 12th January 2022 - CLCKR, the mobile phone accessory company, announced today the availability of the CLCKR MagSafe Stand & Grip and the Slim Wallet with Stand. Both products are available now online at [CLCKR.co.uk](link). In addition to the new products, CLCKR has a full line of universal stands available for the iPhone 13 including holographic designs and a collaboration with Richmond and Finch. CLCKR products help elevate the experience of your mobile device with portrait and landscape functionality and a grip for a safe hold. Full line-up of CLCKR cases and universal stands are available now at [clckr.co.uk](link)

![CLCKR magsafe 1.jpeg](https://res.cloudinary.com/olex/image/upload/v1641998657/CLCKR_magsafe_1_507d69d330.jpg)

**CLCKR MagSafe Stand & Grip**
Designed with a strong 3500G magnet to attach directly to an iPhone 12/13 MagSafe compatible case, the CLCKR MagSafe stand and grip transforms the device into a multi-faceted, easy-viewing hub of information and entertainment. With the CLCKR stand, the device can be used in portrait, landscape and angled conference call modes, ideal for video chats, reading recipes and watching a favourite show. The grip allows the user to hold on to the device while on the go. And for MagSafe charging, simply slide CLCKR off the back. The product is available for £29.99. 
 
**CLCKR Slim Wallet with Stand**
The CLCKR Slim Wallet with Stand is the perfect all around accessory for a smartphone. The wallet has space for 2 cards which are easily accessible thanks to the notch at the side. The built-in patented Stand & Grip enables the device to be used in portrait, landscape and conference mode. The 3M adhesive that connects the accessory to the device creates a strong hold and sticks to most devices. CLCKR Slim Wallet and Stand is available now for £19.99. 
 
**ABOUT CLCKR **
CLCKR is a patented universal and multi-functional mobile phone stand grip, enabling multiple viewing positions for people who love to consume or create content and stay in touch – whether at home or on-the-go. CLCKR is available as the Universal CLCKR – a stand and grip which is easy to apply using 3M™ adhesive that does not leave residue – or incorporated into the design of phone cases for a variety of phone models and sizes. CLCKR’s grip enables a firmer hold and safer use of your device, and its stylish and ultra-strong design is compatible with most wireless chargers. There are numerous uses for CLCKR, positioning your mobile phone in portrait, landscape or conference call mode. CLCKR stands by you – to stay connected with other people, watch videos or create content. To learn more, please visit: https://www.clckr.com/.


CLCKR

CLCKR UNIVERSAL MAGSAFE STAND AND SLIM WALLET ACCESSORY AVAILABLE NOW

![AONIC40_SBH1DYWH1_White-tan_3 Qtr_On-White.png](https://res.cloudinary.com/olex/image/upload/v1641857089/AONIC_40_SBH_1_DYWH_1_White_tan_3_Qtr_On_White_16e1e0e182.png)

*The AONIC 40 Delivers Superior Wireless Audio, Adjustable Noise Cancellation, Comfort, and Portability for Travel, Long-Lasting Battery Life, and Customizable EQ.*

Today, Shure introduced its AONIC 40 Wireless Noise Cancelling Headphones. Building on the success of the AONIC 50 Headphones and recently launched AONIC FREE Sound Isolating™ Earphones, the AONIC 40 model broadens the Shure Wireless portfolio to more acutely meet the needs of on-the-go music lovers, commuters, and travel enthusiasts. AONIC 40 Headphones combine a portable and elegant design with industry-leading Shure audio, revered and trusted by musicians and creators of multiple disciplines. In fact, GRAMMY® Award-winning artist Jacob Collier has partnered with the brand to highlight how he relies on Shure’s AONIC line for his audio needs while on the move, drawing inspiration from everyday life.

> The first microphone I ever owned was a Shure SM58® microphone. It taught me to listen to the world around me. I’ve relied on Shure, both in the studio and on stage, for my entire career, shared Jacob. Shure is bringing that same studio quality sound that musicians and artists have trusted for decades to music lovers around the world.

Crafted from premium materials and precision-engineered, the AONIC 40 was designed for long-wearing comfort and durability. Listeners can block out the world with adjustable noise cancellation or activate Environment Mode with the click of a button to hear the outside world without missing a beat. Also featuring up to 25 hours of battery life, premium call quality, and customizable EQ, the AONIC 40 offers a truly superior wireless listening experience, available in two colors (White/Tan and Black).

> The AONIC 40 takes our 96-year heritage of delivering unparalleled audio in stages and studios around the world and pairs that expertise with our best-in-class Wireless Noise Cancelling Headphone technology. With a sleek, lightweight design and premium call quality, the AONIC 40 is the ideal headphone for anyone looking for the best combination of studio-quality audio performance, style, and comfort, no matter where the day takes them. We’re proud to be partnering with Jacob Collier on this launch to underscore the Shure tradition of providing everyone, from pioneering artists like Jacob to the everyday commuter, with the gear they need to find inspiration on the go.

*Eduardo Valdes, Associate Vice President of Global Marketing*

![AONIC40_SBH1DYBK1_Black_Left Side_On-White.png](https://res.cloudinary.com/olex/image/upload/v1641857124/AONIC_40_SBH_1_DYBK_1_Black_Left_Side_On_White_b1b418c2f3.png)
*Made with Premium Materials, Including Glass Filled Nylon and Aircraft Grade Aluminum Alloy, AONIC 40 Headphones are Built to Withstand the Rigors of the Road. *

**Reliable, Superior Audio Performance Meets Rugged Design and Effortless Functionality**

The AONIC 40 Headphones are the latest edition to the reliable Shure AONIC line of headphones and earphones, offering a stylish, yet portable design with the brand’s iconic sound at a competitive price point. These new headphones are the all-in-one unit for superior audio, highlighting a collapsible design with a compact footprint, adjustable noise cancellation with Environment Mode, quick charge, crystal-clear call quality, accessible and customizable controls, and more.

- Portable Design: The foldable, rugged design and carrying case are ideal for compact storage and durable enough to withstand your next adventure. 
- Adjustable Noise Cancellation: Block out surrounding noise and immerse yourself in the AONIC 40 listening experience with three digital ANC settings crafted to deliver users the best noise cancellation, wherever travels lead. 
- Long-Lasting Comfort: Made with premium materials, including glass-filled nylon and aircraft-grade aluminum alloy, the AONIC 40 offers quality comfort and durability made to last.
- Premium Call Quality: Dial-in to video conferencing or phone calls with exceptional audio, thanks to dual beamforming microphones. Dual USB audio mode enables two-way mic communication with the included USB-C cable or connect with Bluetooth® 5 wireless technology for enhanced stability and a range of up to 30 feet.
- Accessible Controls: Answer calls, adjust volume, and control Active Noise Cancellation and Environment Mode levels with the push of a button.

![AONIC40_SBH1DYWH1_White-tan_In Case_On-White.png](https://res.cloudinary.com/olex/image/upload/v1641857183/AONIC_40_SBH_1_DYWH_1_White_tan_In_Case_On_White_49bb58954b.png)

**Battery Life**
  
The AONIC 40 Headphones were designed to provide grab-and-go durability, so long-lasting battery life was non-negotiable. Enjoy your music and podcasts with up to 25 hours of battery life with ANC turned on. In a rush? AONIC 40’s quick charge feature provides up to 5 hours of use with only 15 minutes of charge.

**Discover Your Signature Sound with Customizable Hardware EQ in the ShurePlus™ PLAY app**

Make your listening experience uniquely you by creating your own custom EQ using the free ShurePlus™ PLAY app, available on iOS and Android. After you’ve crafted a unique EQ you love, ShurePlus™ Play makes it easy to save your favorite settings directly to your headphones to easily transfer them across devices. 

Along with customizing EQ and accessing downloadable firmware updates, ShurePlus™ PLAY lets you select prompts and tones and modify Environment Mode and Active Noise Cancellation settings. Audio enthusiasts will want to take full advantage of the app’s Hi-Res Music Player. 

**Pricing and Availability**

Shure’s new Wireless Noise Cancelling Headphones, AONIC 40, are available in White/Tan and Black for a retail price of £215 / $249 USD. Purchase includes the headphones, protective zippered carrying case, 3.5mm audio cable, a USB-C cable, and a two-year warranty.
 
AONIC 40 Wireless Noise Cancelling Headphones are now available at select retailers (www.shure.com/en-US/products/headphones/aonic40) 

SHURE EXPANDS CONSUMER AUDIO LINE WITH AONIC 40 WIRELESS NOISE CANCELLING HEADPHONES -- STUDIO-QUALITY SOUND IN A RUGGED, PORTABLE DESIGN

![CC.jpg](https://res.cloudinary.com/olex/image/upload/v1641858423/CC_61fa6fe157.jpg)

Canadian company Bluesound Professional, the premium distributed audio ecosystem for commercial spaces, announced today the appointment of Craig Cooper as its North American Sales Manager.

Reporting to Graeme Harrison, Vice President and General Manager of Bluesound Professional, Cooper’s primary responsibility will be to facilitate sales growth in the North American market, working with reps, system integrators, consultants and end customers.

Cooper brings a wealth of experience in creative direction, regional brand growth and marketing strategy having previously held executive positions at companies like Analog Way (AV manufacturer), Bormann Marketing (pro audio manufacturer) and Pinnacle Entertainment (end user). During his most recent role as Regional Sales Manager for Analog Way, Cooper established a strong presence for the AV manufacturing company in the Midwest Region through initiating and expanding relationships with key stakeholders and influencers.

Graeme Harrison, VP and GM of Bluesound Professional:

>  I’m very pleased to welcome Craig to our Bluesound Professional team. His appointment will allow us to focus more attention on our North American customers. Our sales have been increasing steadily throughout 2021 in North America and we are optimistic that having Craig on our team will further increase this trend in 2022 and beyond. Craig has experience as an end user, a rep and working for a manufacturer, and therefore uniquely equipped to understand the needs of our customers.

Cooper’s managerial expertise will be complimentary to serving the links in Bluesound Professional’s sales channel chain. He holds a degree in Business Administration from St. Louis University and is also a passionate cyclist and evangelist for electric cars. Cooper currently resides in St. Louis, Missouri.

Bluesound Professional Welcomes New North American Sales Manager

![BP baltic.jpg](https://res.cloudinary.com/olex/image/upload/v1639560708/BP_baltic_aa445481c3.jpg)

“We are delighted to be able to welcome Audiotonas as a new distributor for the Bluesound Professional team, as they are a key leader in the industry and in their respective market,” says Graeme Harrison, Vice-President and General Manager of Bluesound Professional. “This new relationship will help strengthen our strategic Bluesound Professional European distribution and growth. We are extremely fortunate to be able to work with some of the best distributors in the business. “ 

Bluesound Professional is continuing its efforts to expand its ever-growing distribution network. Since its launch at the Integrated Systems Europe show in February 2019, the company has expanded to over 50 international markets. As a growing commercial audio technology brand, Bluesound Professional encourages interested and qualified parties to submit an inquiry to the BluesoundProfessional.com website.

**AUDIOTONAS**

As one of the largest audio-visual companies in the Baltic States, Audiotonas has been providing over 25 years of expertise and experience in audiovisual products and integration. Audiotonas offers products and solutions that are dedicated to audiovisual technology in several different areas of business including the entertainment industry, stage machinery, voice alarms, public address systems, and technology for conferences and communications. As a lead distributor in their respective market, Audiotonas provides top- quality equipment including video displays and projectors, audio technology, entertainment lighting and control/ automation. While being headquartered in Kaunas, Lithuania, they have been able to represent world- leading brand manufacturers in the audiovisual space. More information about Audiotonas can be found at https://audiotonas.lt/  



Bluesound Professional Announces New Distribution Partner and Expands Network in European Baltic States

Patchwork, a specialist events and touring company based in London, were approached by a client who wanted to bring to life the idea of a live gig, in hot air balloons, in the sky. The brief was to provide high quality live audio to 18 hot air balloons, which took off from one location. One of the hot air balloons acting as the stage, with a live performance from DJ Bedouin. The other 17 guest balloons received clear, high quality, live audio from the broadcasting balloon, to provide a truly unique live event experience.

![Patchwork1.jpeg](https://res.cloudinary.com/olex/image/upload/v1639560871/Patchwork1_8afdd58156.jpg)

**Making the Impossible, Possible**

This unique project brought a number of challenges, such as how to transmit high quality audio over such a large distance, without latency. Hot air balloons are almost entirely reliant on the wind to move across the landscape and therefore, altitude was the only real control capable for the project. With this in mind, coverage for broadcast needed to be capable of transmitting over a very large area. 

One of the difficulties with transmitting long distances at ground level is that you usually have buildings or landscape limiting line-of-sight between your transmitting antenna and your receivers. Positioning the transmitter in a hot-air balloon several hundred feet in the air takes all that out of the equation, and then it becomes a case of making sure you are transmitting with enough power to reach your receivers in the other hot-air balloons.
The main challenges were how to rig the equipment and power the equipment quickly so that the team on the ground could focus on getting the balloons up in the air without any delays from the audio team. The crew co-ordinated the take of all the balloons, which were pre-rigged with battery packs and speakers and all 18 balloons were in flight within 16 minutes.

Steve White, Sound Engineer and Audio Production, Patchwork, comments: “Following our own research and communications with RF specialists, we chose to work with the microphone and wireless equipment manufacturer, Shure, for their industry standard rock-solid wireless equipment. The equipment worked flawlessly and with in-depth logistics and planning, we were able to deliver a party in the sky over a 2km radius. We were very happy with the results which far surpassed our original expectations.”


![Patchwork 2.jpeg](https://res.cloudinary.com/olex/image/upload/v1639560870/Patchwork_2_caedd5fd32.jpg)

Following advisory sessions with Shure, Patchwork set up their UK ground test equipment, consisting of the following equipment: One Shure PSM1000 transmitter operating at 10mW power Output (10dBm) in conjunction with a + 18dBm booster. The decision was made to use a Shure UA860SWB omni directional dipole reception pattern antenna to cover the widest possible area from one transmitter.
To co-ordinate the take-off, the hot air balloons needed to be meticulously timed to set one off after the other, 18 balloons were successfully launched within just 16 minutes.

Stuart Stephens, Product Marketing Manager, Pro Audio, comments: “The team at Patchwork were fantastic to work with. Right from the initial conversation they were open to ideas and testing the solution we proposed but I think there may still have been some doubts that we would be able to cover an operating area of up to 2km, but I knew that PSM1000 would be up to the task. From previous experience and testing, I knew that PSM1000 could be paired with a 1W UHF power amplifier that would provide them with a much wider operating range than the standard RF power outputs. Shure also has an accessory that allows users to convert the smaller ¼-wave antennas on the PSM1000 receivers to a larger BNC connector, allowing them to remotely-mount larger antennas. This small accessory was key in allowing Patchwork to use the UA860SWB omnidirectional antennas on both the P10T transmitter, and their P10R+ receivers.

Watch the gig here: [https://www.youtube.com/watch?v=RvRhUHTV_8k&t=48s](link)


The Sky's the Limit: Shure Delivers Wireless Hot Air Balloon Party 

It may have been an exceptionally challenging past year for the entire industry however, Audiologic continues to positively expand on its market and supplier operations. As a result, they continue to be one of the UK’s leading AV distributors and one of, if not ‘the’ largest audio distributor in the UK. Audiologic’s headcount grew in the last year by 15% to meet the demands of the business. A part of that growth included the hire of Sales Manager, Stuart Leader from POLAR Audio, in September 2021. Stuart was hired with the plan to bring a holistic approach to the sales function. The strategic alignment of the internal and external sales teams brings the opportunity for Stuart to grow and develop the team’s roles. As Audiologic looks to the future, they announce two new internal positions in the sales team of Sales Support Supervisor, Internal Business Manager.

The first of those roles has been formed for Jessica Raraty as Internal Business Manager. This role is predominantly an office-based sales role with a hybrid approach to internal and external sales. The role has a strong focus on relationship building with Audiologic’s widening direct customer base, which is key to its 2022 success. 

The second position in the sales team sees Vicky Clayden promoted to Sales Support Supervisor. In this role, Vicky will oversee the structuring of the internal sales team. The position supports the strategy to have an internal support member dedicated to each external Business Manager, as a team.

Stuart Leader, Senior Sales Manager, comments: “As a business and an industry, we have all had challenges to face and to overcome in the past year. Since joining Audiologic, we have been working hard on a strategy to help drive the company forward. I am proud that as we enter 2022, we have developed new roles and a sales structure that will allow us to focus on our business and more importantly, forecast where it is coming from. We are excited for the new year ahead and look forward to entering the next chapter of growth for Audiologic.” 

The growth of Audiologic and its customers also sees a continued focus on procurement and processes. Anne Broadley, Senior Operations Manager, continues to make sure the business has the support structure, processes, and best practises in place to ensure the best delivery of customer service, on which the company prides itself.

To support this, Nicola Boyle takes on the role of Procurement Administrator, a role which will refine existing processes with the aim of providing accurate data such as lead times, delivery dates, pricing and order fulfilment information in the most efficient manner possible. 

Anne Broadley, Senior Operations Manager, concludes: “Audiologic is a rapidly growing business with a family ethos which remains. We listen, we understand, we inform, we design, we supply. We empower our employees to drive the business and stay dedicated to delivering on our core values. The new roles for the company allow us to make sure we continue to deliver on that promise. We congratulate and welcome Jessica, Nicola and Vicky into their new roles.”
 



Audiologic Celebrates New Staff Roles as They Look Forward to their Next Growth Phase

![IMG-20210526-WA0004 Wand Table-Clock 2.jpg](https://res.cloudinary.com/olex/image/upload/v1638870927/IMG_20210526_WA_0004_Wand_Table_Clock_2_7587875f38.jpg)
*Image: Harry Potter Flagship store, New York*

Technically Creative, specialists in creating immersive audio-visual solutions, worked together with Audiologic to deliver an exciting brief to bring to life the magic of Harry Potter, in an immersive in-store experience. The experience store is 21,000 square feet of magic, housing the world’s largest collection of Harry Potter merchandise. The highly anticipated opening has had fans waiting over a year to walk through the doors of Hogwarts heaven. 

The main aim of the project was to deliver a store-wide sound system with visuals and special effects. Due to differing styles of room and ceiling spaces, Technically Creative and Audiologic needed to be mindful of the carefully curated aesthetics adopted for visually discrete speakers. 

The entire site is run on the Q-SYS ecosystem, namely the Core 110f processor. Q-SYS is a fully capable audio, video and control ecosystem and provided Technically Creative with the platform to deliver the entire experience. 

![IMG_20210526_114551.jpg](https://res.cloudinary.com/olex/image/upload/v1638871009/IMG_20210526_114551_294e1a2f60.jpg)
*Image: Harry Potter Flagship store, New York*

James Voakes, Senior Audio Visual Engineer, Technically Creative comments: 

> Audiologic were able to offer us a huge range of equipment and as always were incredibly attentive with both quoting and supply. Q-SYS is our platform of choice and allows us to deliver prestigious projects such as this one at the Harry Potter flagship store. Both us and the client are very happy with the immersive solution.

Ben Spurgeon, Senior Technical Manager, Audiologic, concludes: 

> Technically Creative are an incredibly proficient Q-SYS integrator with great programming expertise in-house. James plays a big part in the QSC communities for developers and continues to push the boundaries of Q-SYS. It is great to see Technically Creative delivering another world class project.

**About Audiologic**

Audiologic (http://www.audiologic.co.uk) has led the market in recent years providing innovative audiovisual services to enhance the visitor experience in public spaces and large venues. Founded in 2004, the Company is a highly respected UK-based solutions provider for world-leading manufacturers of audio equipment known for their high standards of performance, flexibility and reliability. Audiologic pays close attention to all innovations and developments within the industry in order to maintain its comprehensive knowledge base for superior technical support throughout - with the very highest standards of customer service an absolute priority.
For more information visit: (http://www.audiologic.co.uk)



Audiologic Delivers Immersive Sound Experience at the World’s Largest Harry Potter Store 

Audiologic, the award-winning provider of professional audio solutions, is proud to announce that as of the 1st December 2021, are proudly appointed as exclusive UK distributor for LEA Professional, a manufacturer of innovative, high-quality, pro-audio amplifiers with cloud and IoT-based technologies.

![Picture 1.png](https://res.cloudinary.com/olex/image/upload/v1638381389/Picture_1_09b87c6f1b.png)

LEA Professional, founded in 2019 by CEO Blake Augsburger, was born with a drive to introduce technology to the audio industry and a commitment to power, performance, advanced connectivity, and bold, compelling design. LEA Professional quickly became a major industry player. The core of the business lies in merging IoT technology with pro audio amplifiers while delivering Amazon-like transactional experiences for dealers and customers.
The LEA portfolio of products is made of the Connect Series smart amplifiers, with both a standard and Dante format available. As the rest of the signal chain has continued to grow with smart connectivity with IoT integration, LEA have bought amplifiers right up to the forefront of the technology race.

As the world’s first truly smart amplifier, the Connect Series has full cloud connectivity and monitoring allowing for real time visibility of your entire roster of amplifiers worldwide. Connecting couldn’t be easier with network options including a built-in access point, Wi-Fi integration and hardwired network options. 

The range scales across two, four and eight channel options with a host of power options. The amplifier has a fully capable on-board DSP providing all the processing you could need for the tuning, protection and optimisation of your installation. With built-in RMS and peak limiters, load monitoring capability and pilot tone functionality, LEA amplifiers do it all.

David Budge, Founder and Managing Director at Blue5 Technology, LEA’s representative in the UK & Ireland, comments: 

> LEA Professional has seen exponential growth over the last few months as more integrators rely on its progressive technology, particularly its Cloud based solutions. LEA is unique in its offering, not only because of its technology but because of its agile nature and customer focus. I look forward to working closely with Audiologic and further expanding the LEA Professional customer base over the coming months.

As exclusive UK distributor, Audiologic will have the ability to provide demos and training on LEA Professional products as well as first class service and support. 
Ben Spurgeon, Senior Technical Manager, Audiologic, concludes:

> We are hugely excited to welcome LEA to our product portfolio. From a technical perspective, their smart amplifier range fits perfectly within the rest of our brand roster and suits the forward-thinking network-based designs that we love to produce. In particular, the smart management capability of the products massively extends the way in which we are able to provide support. I am genuinely excited to see how we can grow LEA over the coming months.

**About Audiologic**

Audiologic has led the market in recent years providing innovative audiovisual services to enhance the visitor experience in public spaces and large venues. Founded in 2004, the Company is a highly respected UK-based solutions provider for world-leading manufacturers of audio equipment known for their high standards of performance, flexibility and reliability. Audiologic pays close attention to all innovations and developments within the industry in order to maintain its comprehensive knowledge base for superior technical support throughout - with the very highest standards of customer service an absolute priority.
For more information visit: (http://www.audiologic.co.uk)

**About LEA**

Headquartered in South Bend, Indiana, LEA Professional was founded to provide dealer/integrators in the professional AV market with the highest-performing, best-connected amplifier technology possible. Privately held, LEA Professional is led by industry veterans with proven capabilities on the executive, engineering and channel aspects of professional AV. The company was founded in 2019 and is organized to be a major force in professional AV. Visit (https://leaprofessional.com/) to learn more.

Audiologic Announced as Exclusive Distributor for LEA Professional

![Picture 1.jpg](https://res.cloudinary.com/olex/image/upload/v1637160977/Picture_1_abd3e9af6e.jpg)

Bluesound Professional, the premium distributed audio ecosystem for commercial spaces, today announced the exciting integration of Tunify, the music streaming service specifically for professional users. With this latest integration, all BluOS Enabled devices from Bluesound Professional can now access more commercially-licensed music. Ahead of the US Black Friday holiday, users will be prompted to update their BluOS players with the latest firmware update, BluOS 3.16, at which time, Tunify will be available as a streaming music service option. 

Graeme Harrison, Vice-President & General Manager of Bluesound Professional:

> There are legal risks associated with streaming music from consumer streaming services in public spaces that most businesses don’t realise. We are pleased that we are able to offer another great commercially-licensed streaming option for our customers who as well as using a legal music source, want to mindfully use music to create a carefully curated environment. Tunify has several levels of service allowing customers to customise and create their ideal experience as carefully as they want to, or to use pre-configured streams designed for specific environments.

Tunify, a Belgian company, specialises in providing commercially-licensed music to professional users. Tunify allows users to choose music to match the type of atmosphere and/or mood they are trying to achieve. With ease of use and several different service options, Tunify provides professional business owners an easy way to have more control over their business’s atmosphere and customer experience. 

Benito Stans, Founder & CEO of Tunify.

> We are thrilled to be part of the BluOS system. This integration will not only strengthen Bluesound Professional as a commercial audio provider, but it will also further our message here at Tunify that music is the key to creating a great atmosphere for any business.

![Picture 1.png](https://res.cloudinary.com/olex/image/upload/v1637157410/Picture_1_8e6bc539ae.png)
*Screenshots of Tunify in BluOS 3.16 environment *

ABOUT TUNIFY

Founded in 2012, Tunify truly believes that music has the power to shape customer experience. Users can choose music that fits their business easily, rapidly, and most important, legally. The Tunify concept was originally a spin-off of KU Leuven University and was created by combining key insights of experienced music experts and technological innovations. According to the Tunify concept, there are three elements that are crucial to the music experience: the context, the subjective character of music, and the need to personalise music. By developing their own innovative software and through the collaboration of research groups, Tunify’s algorithms can analyse the metadata of music and context and is then able to suggest accurate curated playlists for every professional user. Tunify serves customers in a variety of different communities including but not limited to arts and culture, hotel and business, café and nightlife, eat and drink and fashion and style. 

For more information visit: (https://www.tunify.com)

ABOUT BLUESOUND PROFESSIONAL

Bluesound Professional is a fusion of hardware and software that is purpose-built for high performance networked audio for retail shops, bars, restaurants, hotels, gyms, and other commercial applications. End users can connect and control nearly any audio source, including streaming services, internet radio, or networked hard drives, while installers can confidently specify rack-mounted hardware that integrates seamlessly with smart controllers. Powered by BluOS, an award-winning multi-zone audio management software platform, made native in a comprehensive range of controllers, streamers, amplifiers, and speakers, Bluesound Professional makes commercial audio installation projects easy to configure, deliver, and use. Bluesound Professional is a division of Lenbrook International, renowned manufacturers of premium audio technologies for residential and commercial applications.



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