![Logos.png](https://res.cloudinary.com/olex/image/upload/v1655903530/Logos_2f626b2d4c.png)

Gemma Stenberg, Director at OLEX Communications comments: “The now reality and future demand for limitless composition will power music creativity for the next generation of composers, content creators and producers, many who are already realising applications for its framework tech. AI in general is a hugely debated and a growing subject and therefore representing DAACI who are at the forefront of this in music production, is a dream for us.”

DAACI is set to power music creativity for the next generation of composers and content creators, forming a central part of gaming production, the metaverse and play-to-earn business models by providing the next step in the evolution of music creation. Informed by the core principles of musical composition, DAACI is a fully formed AI system that composes, arranges, orchestrates and produces the highest-quality original music. There are no pre-recorded tracks or just edited samples, instead musical elements and textures are written in real time and are limitless.

Speaking of the appointment of OLEX is DAACI’s CEO, Rachel Lyske adds: “OLEX has the expertise, passion and network to support DAACI in its efforts to educate and expose the potential behind DAACI. We’ve seen the value they have brought to the industry already and OLEX are now here to help tell our story to the next wave of music creators, composers and market influencers. We are really pleased OLEX are onboard.”

**Press Contacts: **

Gemma Stenberg 
Director, OLEX Communications
07854813153
gemma@olexcommunications.co.uk


**About OLEX:**

We are OLEX, a PR & Partnerships agency specialising in Music and Technology and we love to make noise. We bring together category superstars, such as Grammy award-winning artist Gregory Porter, recording studios and destinations like Metropolis and high-fidelity engineering from the likes of Bluesound and Shure, and support their growth in the industry through our brand pillars: public relations, creative strategy and brand partnerships.

For more information visit: [www.olexcommunications.co.uk ](link)


**About DAACI:**

DAACI is set to power music creativity for the next generation of composers and content creators, forming a central part of game production, the metaverse and play-to-earn business models by providing the next step in the evolution of music creation. Informed by the core principles of musical composition, DAACI is a fully formed AI system that composes, arranges, orchestrates and produces the highest-quality original music. There are no pre-recorded tracks or just edited samples, instead musical elements and textures are written in real time and are limitless.

Based on more than 30 years of patented research and supported by an ongoing partnership with the UKRI Centre for Doctoral Training in Artificial Intelligence and Music at Queen Mary University of London, DAACI is a ground-breaking system with a revolutionary analytical approach and meta-composition at its core, and will totally disrupt and enhance the creative process.

Find out more about DAACI: [https://www.daaci.com ](link)




DAACI

DAACI appoint OLEX Communications for International Public Relations

Informed by the core principles of musical composition and three decades of doctoral music research, DAACI is a fully formed AI system that composes, arranges, orchestrates and produces the highest-quality original music. Unlike other AI music tools, there are no pre-recorded tracks or ready made samples. Instead, musical elements and textures are written in real time, infinitely generated on demand as DAACI dynamically responds to the creator’s brief. 

The patents relate to the proprietary core tech of the DAACI framework which dynamically adapts to user inputs and captures compositional intent. Developed to power the evolution of music creation, DAACI has multiple potential applications from movie scores to gaming in the metaverse. 

Rachel Lyske, DAACI CEO said:

> The demand for original music has never been greater. Whether we’re discovering new artists online, immersing ourselves in a favourite MMO game, watching a must-see TV show or browsing the internet’s infinite scroll of content, music is the constant soundtrack to modern life.

![Rachel Molloy, DAACI CEO.png](https://res.cloudinary.com/olex/image/upload/v1655937632/Rachel_Molloy_DAACI_CEO_2124c41982.png)

*Image: Rachel Lyske, DAACI CEO*

> DAACI does away with ‘computer generated’, ‘random’ sounds. It raises the standard of AI composition by creating structure and form that has exceptionally high quality, is endlessly adaptive, and generates emotionally fulfilling originality in seconds.

DAACI can satisfy the demand for limitless composition and will power music creativity for the next generation of composers, content creators and producers, who are already realising applications for its framework tech:

**Gaming: **

Whilst today’s gaming music is recognised by static and generic soundtracks, metaverse users are demanding a dynamic approach. They want to choose their own unique soundtrack in real time, to fit their story and emotions. 

DAACI can provide games developers with high-fidelity contextual and situational music. From the endless creation of bespoke audio skins and NFTs to adaptive in game soundtracking, DAACI creates a truly immersive and emotional connection between players and games like never before.

**Composition Ally:** 

DAACI doesn’t intend to replace composers. Instead, it provides an easy-to-use tool to enhance the productivity and scalability of their work. For artists and production companies, DAACI is an ally that offers the perfect combination of innovative technology and music composition axioms  – delivering the best of both worlds. A true virtual composer, DAACI learns to think and dynamically respond using compositional principles and rules, delivering authentic, rich music composition at a speed and scale well beyond the limits of human possibility. 

DAACI’s composition science stems from the notable team of professional musicians and composers behind it, who between them hold an enviable list of credits spanning performing, musical direction, vocal coaching, writing, producing, sound mixing and sound design. The team anticipates the landscape for how music is created and experienced is changing, so they are bringing the DAACI AI software to life as a tool for users whilst respecting and protecting the knowledge musicians have acquired.

Having successfully completed a seed funding round, DAACI is extremely excited to be launching its new round. They are raising an EIS eligible £4m which will close in September. (https://www.daaci.com/daaci-deck)


DAACI AI Tech Sets Out to Revolutionise Music Composition

Providing an all-in-one alternative to OBS Studio that has been optimized for musicians and driven by their mission to help creators reach their fans in high fidelity audio, Gramrphone have taken their breakthrough audio streaming technology and scaled to a B2B environment, recently announcing a groundbreaking partnership to deliver live music to Boomplay in Africa. 

This intergration is enabling artists like Wurld from Nigeria and Bomb$hell Grenade from Zambia, to stream live listening parties and performances of new projects, directly from their home studio to their fans, via the Africa’s biggest DSP. All delivered in crystal clear audio.

![Picture 1.jpg](https://res.cloudinary.com/olex/image/upload/v1655729991/Picture_1_b11f34932a.jpg)

This is hot off the back of being featured as an official Patreon partner, and building integrations with household names including YouTube, Twitch and Mixcloud and indie-favorite Bandcamp. All of these integrations work towards achieving Gramrphone’s north star - making it instantly simple for creators to distribute professional quality live music to the biggest platforms. 

> Graham Allen, CoFounder, Gramrphone, comments: We’re super excited to be delivering live music into global music platforms like Boomplay. It creates huge opportunity for creators to drive release campaigns, for platforms to spotlight editorial placements and for fans to experience live music no matter where they are.

Gramrphone are part of a booming live audio streaming renaissance driven by Clubhouse, Twitter Spaces and recently Amazon’s AMP platform.  

Their success in emerging markets has been driven by this audio focus, lowering the barrier to entry for fans with restricted internet access unable to join video streams. Gramrphone have spent the last two years in this space, with a key focus in India - recently partnering with distributors OK listen to stream COVID-relief fundraiser concerts and it’s a trend they are looking to continue with the Boomplay integration.

> Allen concludes: We’re always listening to creators, wherever there’s a platform they want to stream live music to and engage their fans, we’re on it. Whether that’s DSPs, gaming platforms or the Web 3 Metaverse.


Gramrphone

Gramrphone Integrations Help Creators Stream Live Audio to the Biggest Platforms 

Urbanista, the Swedish lifestyle audio brand, announces that Urbanista Seoul, mobile gaming ready, true wireless earphones, are now shipping. Designed for gamers on the go, the sleek and compact Seoul earphones offer low latency and superb audio quality, making them the perfect partner for mobile gaming with flawless style.

![Picture 1.jpg](https://res.cloudinary.com/olex/image/upload/v1655760146/Picture_1_c407657329.jpg)

**Unrivalled Immersion**

Priced at £89.90 / €89.90 / $89.90 / 899 SEK / 899 NOK / 899 DKK MRSP, Seoul boasts full compatibility with iOS, Android and other devices with Bluetooth® support, such as Nintendo Switch, and combines Urbanista’s trademark minimal Scandinavian design with a choice of four stylish colours, inspired by Seoul’s high-tech lifestyle: Midnight Black (black), Electric Blue (blue), Vivid Purple (purple), and Pearl White (white).

Every moment counts when you are in the zone and the sound signature for Urbanista Seoul is designed to provide an immersive experience. 

Axel Grell, Audio Engineer, comments: 

> Detail is at the heart of the sound stage for Urbanista Seoul. Detection of small movements and sounds gives the feeling of living through your game and that can make the difference between winning and losing. With Urbanista Seoul, the crystal clear and transparent sound is designed to make sure your head is in the game.

Seoul’s impressive connectivity provides low latency audio so you can play your favourite mobile games, or watch movies, with minimal delay (70ms). Boasting up to eight hours of playtime, and a wireless charging case that provides three additional charges, these true wireless earphones will instantly elevate your game. 

![Picture 1.jpg](https://res.cloudinary.com/olex/image/upload/v1655760271/Picture_1_b8364b14d0.jpg)

**Unrivalled Freedom**

Seoul’s in-ear design has a universal fit with customisable silicon tips so that you can comfortably enjoy games, music, or your favourite videos, for as long as you desire. You can instantly switch between gaming and music modes with just the tap of an earphone to choose the best possible audio experience for your most immersive mobile gaming and music listening moments.

CEO Anders Andreen comments:

> The mobile gaming industry has exploded in recent years. At Urbanista, we always design products to complement our customers' lifestyle. Seoul is a multi-functional product which allows you to enjoy your casual mobile gaming experience as well as music listening, at home or on the go.

**Unrivalled Experience**

Urbanista Seoul is compatible with the Urbanista mobile companion app (www.urbanista.com/app) for both iOS and Android users. The app will help users change smoothly from Gaming Mode to Default mode, change their EQ, update firmware and configure the earphone’s controls.

Urbanista Seoul is available now at: (https://urbanista.com/en-uk/collections/earphones/products/seoul)

Watch the full Urbanista Seoul “Unrivalled” campaign film here: (https://www.youtube.com/watch?v=rAX7Ho9SutE&ab_channel=Urbanista )

**Urbanista Seoul Key Features**

- 70 ms latency mode
- Noise-cancelling microphone
- 8 hours Playtime
- 32 hours of Total Playtime
- Wireless charging case holds up to 3 charges
- USB Type-C charging
- Touch controls
- IPX4 water-resistant protection
- Siri and Google Voice Assistant
- Silicon tips included in 3 different sizes



Urbanista

URBANISTA SEOUL NOW SHIPPING: TRUE WIRELESS EARPHONES THAT WILL ELEVATE YOUR GAME

The most complex and anticipated music gathering in Europe -- Eurovision Song Contest -- celebrated its 2022 Grand Finale on May 14. Broadcast live from Pala Alpitour in Turin, Italy, Eurovision featured 40 international artists and attracted more than 100 million viewers globally. The sound of Eurovision 2022 was designed by Rai Radiotelevisione Italiana and supported by Agorà Srl, the service company for audio, lighting, and video service, by De Amicis Wolfango and Vittorio brothers. The Shure Axient® Digital Wireless System was selected to deliver extraordinary audio throughout one of the largest live music events in the world.  
 
Eurovision Song Contest was first held in 1956, and with more than 30 countries competing each year, it has become an influential annual event for European music. Well-known artists Laura Pausini and Mika hosted the evening with Italian presenter Alessandro Cattelan. During the voting period to select the best Eurovision song, Mika performed some of his most famous music, including Love Today, Grace Kelly, and Happy Ending. He relied on a Shure ADX2FD Beta 58® handheld wireless microphone transmitter before announcing Ukrainian artists Kalush Orchestra as Eurovision’s 2022 winners.  
 
Across Europe, the public also voted for British singer Sam Ryder, who earned second place, and the Spanish Channel, winning third place. Both exciting performances depended on Shure ADX2FD handheld wireless microphone transmitters.  
 
During the semifinals and the Grand Final of ESC on Saturday, all performances, interviews, artists, and viewers enjoyed high-quality audio delivered by Shure Axient Digital. Given the complex audio solutions necessitated by the scale of the event, organizers trusted Shure Axient Digital Wireless Systems to perform flawlessly in even the most congested RF environments. Axient Digital didn’t disappoint, providing the clarity, flexibility, and control required for extraordinary sound throughout Eurovision 2022.  

> Eurovision Song Contest is challenging, because it is broadcast and viewed by millions of people across different countries who get together to celebrate Europe’s music. Without a reliable sound system, we couldn’t make this happen,” said Andrea Tesini, RF Engineer at Agorà. “Shure Axient Digital wireless system is the only ecosystem we could trust, as it has all the capabilities for ensuring the stability, control, and clarity needed for an event of these technical characteristics,” added Ivan Omiciuolo and Enrico Mambella, RF Engineers at Ágora.  

The wireless audio ecosystem for Eurovision 2022 included: 

- 	23 [AD4Q Axient Digital Four Channel Quad Receivers, ](https://www.shure.com/en-US/products/wireless-systems/axient_digital/ad4q), 20 on stage and 3 in rehearsal spaces  
- 	20 [ADX1 Digital Wireless Bodypack Transmitters ](https://www.shure.com/en-US/products/wireless-systems/axient_digital/adx1#:~:text=ADX1%2C%20like%20all%20ADX%20transmitters,adjustments%20right%20from%20the%20booth.)
- 	Two [AXT630 Axient Antenna Distribution Systems](https://www.shure.com/en-US/products/accessories/axt630) 
- 	Two [AXT600 Axient Spectrum Managers](https://www.shure.com/en-US/products/accessories/axt600) 
- 	Six [AD610 Diversity ShowLink ® Access Points](https://www.shure.com/en-US/products/accessories/ad610) 
- 	Two [HA-8091 Domed Helical Antenna](https://www.shure.com/en-US/products/accessories/ha-8091) 
- 	Four [UA845UWB Antenna Distribution Systems](https://www.shure.com/en-US/products/accessories/ua845uwb) 
- 	37 units of ADX2FD handheld wireless microphone transmitters  

> Both the RAI team for Broadcast Sound and the Agorà team for Studio Sound have done an awesome job ensuring the top audio standard ESC requires. Axient Digital Wireless provided flawless RF, transparent sound, and real-time remote control, which is key on these scenarios.

Mauro Severoni, Head of Sound at RAI and Head of the ESC Audio project.

> We develop our products together with audio professionals, artists, and customers, who help us understand their challenges in complex environments similar to the one at Eurovision. Our Axient Digital Wireless ecosystem is so reliable because it was designed to meet the high demands of today’s most innovative professionals, ensuring impeccable audio for artists and the audience.

Tuomo Tolonen, Senior Director of Pro Audio in Western Europe at Shure.  

Shure

EUROPE’S BIGGEST MUSIC REUNION RELIES ON EXCEPTIONAL SHURE AUDIO FOR ITS 2022 EDITION 

PSB Speakers, the loudspeaker company that, more than any other, create the “Canadian Sound”, is celebrating 50 years of delivering high value hi-fi speakers at the intersection of science-based sound reproduction and musical enjoyment. Founded in St Jacob’s, Ontario, in the summer of 1972 by classically-trained violinist and self-taught acoustics designer, Paul Barton, and a couple of his high school friends, PSB Speakers soon became a pioneer in marrying psychoacoustics research with loudspeaker design.

The scientific approach Barton took in designing loudspeakers was rare at the time, and over the course of the late 1970s and early 1980s, he conducted thorough and detailed measurements of loudspeakers at the National Research Council (NRC) in Ottawa, Canada, utilizing its state-of-the-art anechoic chamber and instruments to perfect the sound signature of his products. In spending so much time in and around the laboratories at the NRC, Barton found himself embedded with some of Canada’s leading scientific researchers in the areas of psychoacoustics and acoustic measurement, including becoming a close personal friend to world-renowned Dr Floyd Toole, whom he would collaborate with until Toole’s later move to California. The acoustics research Barton helped to pioneer and commercialize would eventually become common industry practice, and the foundational principles first discovered by this research continue to be the basis of much of speaker design today.

> As a musician and acoustics designer, it has been such an honour to work with some of the top scientific minds in the field over the decades, In academic research, like what was happening at the NRC, it wasn’t uncommon for research to get published and then just gather dust on a shelf somewhere. But I got the unique opportunity to take that research and turn it into real products that PSB customers could enjoy their favourite music on, and that has been the most satisfying thing for me throughout these 50 years.

Paul Barton

The brand’s anniversary celebrations kick off with a virtual live event on June 1, 2022, at 4:00PM EDT (1:00PM PDT, 9:00PM BST, 10:00PM CEST), and will feature an intimate conversation with Paul Barton moderated by Doug Schneider, Founder of SoundStage!. Event registration opens on May 16, 2022, at psbspeakers.com/50years and attendees will not only have the chance to submit their questions to the PSB team for the live Q&A with Barton, but they will also be the first to watch a documentary of the brand, specially produced for the 50th anniversary, which will be released to the rest of the world 24 hours later on June 2, 2022. Friends of PSB Speakers, including IsoAcoustics and Bluesound, have offered up some exciting door prizes, and there will be a grand prize draw for a pair of PSB Speakers AM 5 Powered Bookshelf Speakers at the end of the event.

> PSB Speakers, despite all of the outstanding reviews it receives for its products, is in many ways still a hidden gem of a brand. The documentary is our way of reinforcing the brand’s incredible story and scientific contributions to the speaker industry so it can be appreciated not just by those who already follow the brand, but also by new audio consumers that are looking for great value products for their mobile and modern lifestyles.

Gordon Simmonds, CEO of Lenbrook International, the parent company of PSB Speakers. 

![Picture 1.jpg](https://res.cloudinary.com/olex/image/upload/v1653047483/Picture_1_2b22eda08a.jpg)
*Paul Barton with the Stratus Gold, deemed the “10,000 Watt Speaker” by audiophile press*

Filmed and produced over a four-month period in and around Toronto, the documentary runs approximately 20 minutes and offers an intimate glimpse into the brand’s founding, its expansion, Barton’s legacy, and the brand’s exciting future. It features interviews with Barton about his childhood influences and personal anecdotes, interspersed with perspectives from inside and outside the company, including from Simmonds, as well as from a former dealer and now Chief Strategy Officer of Lenbrook, John Banks; Canadian business journalist Gordon Brockhouse; Headphone Category Manager, Matt Simmonds; and Schneider, who got to know Barton while at the NRC himself, conducting speaker measurements for his publication’s reviews. Visually, the documentary is peppered with archival photos, videos, and mementos over the decades, deftly weaving in stories about some of the brand’s most iconic and popular products. It is a fitting tribute to a brand that, in the documentary, Schneider calls the “grandfather of the Canadian loudspeaker industry”.

The celebrations continue into the month of June, when PSB Speakers goes back to its roots – the love of live music from Barton’s childhood that inspired him to pursue a career in acoustics. PSB Speakers is committed as a Main Stage sponsor for the 2022 Northern Lights Festival Boréal, a music festival happening in Sudbury, Ontario, that is also celebrating its 50th anniversary. Small town Canada has produced some of the world’s most enduring musical acts and these two Canadian musical legends – PSB Speakers and the Northern Lights Fesitival Boréal – will join forces in a digital campaign in the weeks leading up to the festival to promote the festival’s exciting line-up of Canadian talent.

The anniversary celebrations will culminate in a very special announcement from the brand on July 1st, coinciding with Canada Day.






PSB Speakers Celebrates 50 Years of Delivering High Value Hi-Fi Sound

![Picture 1.jpg](https://res.cloudinary.com/olex/image/upload/v1649342119/Picture_1_7737b73f2c.jpg)

*LAS VEGAS, NEVADA - APRIL 03: Jon Batiste performs onstage during the 64th Annual GRAMMY Awards at MGM Grand Garden Arena on April 03, 2022 in Las Vegas, Nevada. (Photo by Kevin Mazur/Getty Images for The Recording Academy)*

Broadcast live for the first time ever from the MGM Grand Garden Arena in Las Vegas, the 64th GRAMMY® Awards were full of meaningful moments and performances supported by the reliable and high-quality sound of Shure wireless audio technology. As in years prior, the majority of the night’s performances featured Shure Axient® Digital wireless microphones used by the industry’s most iconic names and innovative artists, including Jon Batiste, winner of Album of The Year. 

The evening kicked off with a funky performance from Bruno Mars and Anderson. Paak as Silk Sonic. The retro soul-funk artists relied on Shure wireless microphones as they performed their hit, “777.” Later that evening, Silk Sonic won four GRAMMYs. Behind the scenes, Chris Rabold, FOH mixer for Silk Sonic, was overseeing their performance with the support of Shure Axient Digital.  

![Picture 1.jpg](https://res.cloudinary.com/olex/image/upload/v1649342172/Picture_1_e901f3f87a.jpg)

*LAS VEGAS, NEVADA - APRIL 03: Bruno Mars of Silk Sonic performs onstage during the 64th Annual GRAMMY Awards at MGM Grand Garden Arena on April 03, 2022 in Las Vegas, Nevada. (Photo by Rich Fury/Getty Images for The Recording Academy)*

Chris Rabold, FOH mixer for Silk Sonic, comments:

> Having Bruno and Anderson and the whole Silk Sonic gang on Axient Digital for not only the Grammys, but for their Las Vegas residency is just such a no brainer. There are things you do, decisions you make, from a live audio perspective that are done out of preference and then there are the things you do because it’s simply the smart move. For us, Axient is the latter of the two. It’s the most stable, most reliable, best supported and, most importantly, best sounding option available. Period, bottom line. And it has been for a while. Bruno, specifically, is too smart, too aware and too involved of an artist for us to use anything less than the very best. I mean that.

 The Live Broadcast of the 64th GRAMMY Awards show was overseen by Audio Producer, Michael Abbott and his long-time team of accomplished audio engineers and sound technicians.

> Our team knows we can depend on Shure gear to capture the high-quality sound of the GRAMMY Awards. Shure consistently provides a reliable frequency coordination solution for in-ear monitors and wireless microphones for the artists performing on the broadcast.

![Picture 1.jpg](https://res.cloudinary.com/olex/image/upload/v1649343274/Picture_1_cf4b3f7ee8.jpg)

*LAS VEGAS, NEVADA - APRIL 03: (L-R) María Becerra and J Balvin perform onstage during the 64th Annual GRAMMY Awards at MGM Grand Garden Arena on April 03, 2022 in Las Vegas, Nevada. (Photo by Rich Fury/Getty Images for The Recording Academy)*

Jon Batiste, who performed on Sunday evening and won five of his 11 GRAMMY nominations, relied on a Shure BETA® 58 wireless microphone for his performance of “Freedom.” J Balvin and Maria Becerra’s “Qué Más Pues?” was delivered on a Shure BETA 58 and KSM8 wireless microphone, respectively. Lil Nas X performed with a Shure KSM9HS alongside Jack Harlow, who was using an SM58® wireless microphone, to absolutely crush a live routine of their collaboration, “Industry Baby.” 

![Picture 1.jpg](https://res.cloudinary.com/olex/image/upload/v1649343455/Picture_1_e9424e8eb6.jpg)

*LAS VEGAS, NEVADA - APRIL 03: Lil Nas X performs onstage during the 64th Annual GRAMMY Awards at MGM Grand Garden Arena on April 03, 2022 in Las Vegas, Nevada. (Photo by Kevin Mazur/Getty Images for The Recording Academy)*

All of these performances relied on the clarity and flexibility of [Shure Axient Digital Wireless](https://www.shure.com/en-US/products/wireless-systems/axient_digital). Key supplier ATK Audiotek made this possible by providing the sound system design and implementation for the show. Overall, the GRAMMYs relied on 28 channels of Shure Axient Digital. The production handheld microphones were all Shure [KSM9’s](https://www.shure.com/en-US/products/accessories/rpw184) and the lavalier microphones were Shure [TwinPlex TL47](https://www.shure.com/en-US/products/microphones/tl47). Nearly every performance the entire evening depended on the [Shure PSM® 1000 in-ear monitoring system](https://www.shure.com/en-US/products/in-ear-monitoring/psm1000), totalling 34 channels. Notably, 250 Shure hand-wired microphones were orchestrated throughout the event on the many instruments that graced the GRAMMY stage. Shure Beta 181’s were used to mic the piano throughout the show.

> Once again, the Beta 181’s provided perfect piano sound for our needs. Ron Reeves, FOH

Given the sheer amount of wireless used throughout the show, frequency coordination was pivotal to creating a seamless production for those in-person and tuning in from home. Managing the frequencies was Soundtronic’s RF Coordinator, Steve Vaughn, who comments:

> For another year, Shure Axient Digital and Wireless Workbench® have proven the most reliable, quality solution at the GRAMMYs for managing and maximizing every frequency in a completely saturated RF spectrum in Las Vegas. This level of dependability is exactly what we have come to expect from our Shure gear. 

Even in the busy RF environment of Las Vegas, Shure brought flawless wireless audio solutions to the professionals overseeing the entire broadcast. As Shure Artist and Entertainment Relations Specialist Jenn Liang-Chaboud mentioned,

> Each year, Shure is proud to have our gear play an important role in helping cutting-edge artists bring their music to the world at the GRAMMY Awards. Congratulations to all the musicians, engineers, and technicians involved.


SHURE BRINGS EXTRAORDINARY SOUND TO 64th GRAMMY® AWARDS

![Picture 1.jpg](https://res.cloudinary.com/olex/image/upload/v1649341780/Picture_1_06b2fc1aee.jpg)

*Image: Marine Matters Centre Lecture Theatre, Plymouth Marine Laboratory*

The Plymouth Marine Laboratory, a flexible conference venue with facilities to host up to 200 attendees, required an upgrade to their AV system in order to support their diverse application use. GVAV approached Audiologic to work with their teams to work up a design and specification that would provide a premium audio solution to support presentations, workshops and a variety of meetings and events. This included content streaming capabilities via a unified communications system such as Teams or Zoom, with the additional option of live streaming to YouTube. 

Offering a versatile solution with precise coverage was key to ensure that speech intelligibility is maintained throughout the large space and prevent unwanted pickup from microphones within the room.
The true technical feat of the system specification is that of the auto-tracking system within the space. Commissioned by Audiologic Application Support Engineer Diogo Scutti, the QSC Core 110f digital processor running a custom script, controls three QSC PTZ cameras to track participants within the room using speech picked up from four Shure MXA 910 ceiling microphones and an MX418 gooseneck microphone. 

Using the microphones’ impressive eight lobes, the system is able to trigger a range of camera locations to be shown based on the position of the active participant. The diversity of this room, with many different layouts and retractable seating, meant that the system had to adapt to any use. ine-tuned for an array of seating arrangements and speaker heights, the system ensures both the audience and presenters can be picked up accurately, while keeping background noise to a minimum. 

 The Sennheiser SpeechLine Wireless Microphone System provides reliable digital wireless microphones, automatically allocating a frequency on the DECT range when in use. This means that the presenters will not have to worry about finding available frequencies or interference, as the Speechline system is constantly checking for both. Supported by Sennheiser Infrared for assistive listening, the system not only provides quality, reliable audio, it caters for all listeners.

Not only do the Shure MXA910’s offer precision auto-tracking, they are also used to provide voice-lift within the space. This means that anywhere in the space, a speaker can be heard, as the microphone captures their voice, which is then processed by the QSC Cores and lifted to the areas furthest away.  Voice-lift uses subtle gain to compensate for the natural loss of level over distance. This eliminates the need for passing around microphones, especially useful in modern times, and means that even those without wireless mics can be heard. This is a great feature to hear audience participants without disrupting flow of a lecture.

In all, the Plymouth Marine Laboratory meets all of the demands from the MMC, providing premium audio playback, recording, reinforcement and voice-lift, and integration with multiple streaming platforms. 

Diogo Scutti, Application Support Engineer, Audiologic, comments:

> The concept of this project was to provide to the end-user a system with the most flexible features, meeting the room initial requirements. Adding brands like QSC and Shure to this equation brought all of this to the project. The combination of QSC Core, the QSC PTZ cameras, and the Shure MXA910 ceiling tile microphones allowed several room combinations, even when the retractable seats are in a different configuration.




Audiologic

Audiologic Supply Enhanced Lecture Theatre Audio System for Marine Matters Centre and Plymouth Marine Laboratory

Today, a new study conducted by YouGov and AirPop highlights the future of masking in the UK. With over 1000 respondents, the study found that over 60% of the British public will continue to wear masks moving forward. Caring for others is a key driver with 76% of individuals aged 18-24 saying they would continue to wear masks to protect the elderly and vulnerable. Personal protection was another reason, especially while shopping, at crowded events and on public transportation. The data highlights the transition of masks from a pandemic mandate to a matter of personal choice - indicating that more Americans have embraced face masks as an important tool in the protection of their health and well-being. 

![Picture 1.png](https://res.cloudinary.com/olex/image/upload/v1649153252/Picture_1_c3be5dd711.png)

*Graph: results to the question How likely are you to wear a must when you are in close proximity with elderly or vulnerable people*

The survey was conducted on YouGov Direct. 1,000 UK adults 18+ were interviewed on 17th March 2022. Data is weighted on age, gender, education level, political affiliation and social grade to be nationally representative of adults 18+ in the United Kingdom. The margin of error is approximately 3.3% for the overall sample. 

Simon Neave, CCO AirPop Health, comments:

> We were keen to understand what the UK public thought as we start to learn to live with COVID. What’s clear from this survey is that the message of ‘hands, face, space’ still rings true for most and the majority of respondents are willingly adapting their behaviours to protect themselves and show true compassion for the elderly and vulnerable.

Ted Marzilli, CEO, YouGov Direct:

> We are delighted to see AirPop health using primary research to keep abreast of consumer behaviour while society continues to live with Covid.  Empathy for others is clearly a driver for most of the population today and that importance translates into the workplace and retail.

**Key Factors Driving Masking**

- 55% of respondents wear a face mask because they care about others. 54% of 18-24 year olds wear a mask as an outward sign that they care about others - more than any other age category only 26% in the 40-54 age range)
- 40% say they are worried about catching Covid-19
- 76% of respondents 18-24 year olds said they were likely to wear a mask around elderly and vulnerable people

**Where Individuals Will Wear Masks**

- 76% of people said they will continue to wear a face mask on public transport (over 79% in the over 55s and female categories)
- 69% of 18-24 year olds said they would wear a face mask on public transport to make others feel comfortable (compared to 20-27% in the older age ranges)
- 42% of people said they would always a wear a face mask while shopping at a retail or grocery store to protect themselves
- 0% of 18-24 years olds said it was unnecessary for people to wear face masks in bars, restaurants and shops (compared to 16% of 40-54 year olds)

**Overall Impact of the Pandemic in Individuals**

- 56% of respondents said they will continue to socially distance and avoid crowded places
- 60% of people said they will continue to wear a face mask in the future (67% of over 55s)
- 52% of respondents said the pandemic will have lasting effect emotionally

Full Study Available [Here](https://drive.google.com/file/d/1gxN7dlubC6_Q2lKuAtEqf7WcJz6QEs2L/view?usp=sharing)

AirPop

New Study by AirPop run on YouGov Direct Finds that Over 60% of the British Public Will Still Wear Masks  

Bluesound Professional, the world’s first modern music distribution ecosystem for commercial spaces, continues its development of commercial music players with its announcement of the B170S Networked Streaming Stereo Amplifier, a versatile amplified streamer. 

![Picture 1.jpg](https://res.cloudinary.com/olex/image/upload/v1648642917/Picture_1_c591f0e4bd.jpg)

The B170S is an all-encompassing networked streaming amplifier that satisfies a multitude of commercial audio needs. Features like low-impedance lines out, constant voltage option, energy-efficient amplification technology and a compact form factor makes the B170S ideal for supporting bulk speaker installations and daisy-chained speaker setups.  

The B170S is designed to work with all kinds of installations. High performance audio can be achieved with the low impedance option via 4 or 8 Ohm low impedance outputs. Using the low impedance outputs is particularly fitting for applications where intelligibility and audio quality are most important. Alternatively, bulk speaker installations like corridors or high-traffic areas can be catered to with the 70/100V constant voltage option that allows for daisy-chained speakers, reducing cable lengths and complexity.

The amplifier section of the B170S offers various power options: 2 x 80W into 4/8Ω, 2 x 100W at 70V, or 1 x 100W at 100V, which is plenty of power for small or large installations. Additionally, thermostatic fan cooling and a standby mode consuming only 6W of power ensures reliable operation in commercial environments. 

Thanks to its sleek design, the B170S can be mounted vertically or horizontally, allowing it to seamlessly hide under shelves, tables or on walls. Keyhole slots allow for stealthy mounting options closer to where speakers will be installed. Up to 6 B170S units can be rack mounted into a 3U space with the racking accessory, helping to free up space for things like POS systems, wine fridges and other important appliances. 

Bluesound Professional’s partner music services like SoundMachine, Custom Channels, SiriusXM for Business, Qsic, Tunify and others, are natively integrated and easily controlled on the B170S using the award-winning, built-in operating system BluOS. Group multiple zones of audio using the BluOS app and have secure, third-party control of all your audio zones while being able to select legal, commercially licensed music from countless streaming services. 

*Key features of the B170S Networked Streaming Speaker:*

- A complete stereo solution for commercial installations
- Integration with local network content storage
- Low impedance and constant voltage outputs options: 
 - 2x80W into 4/8 Ω 
 - or 2x100W into 70V
 - or 1x100W into 100V
- Operates on the BluOS platform allowing flexible, unlimited grouping of zones
- Integration with many streaming services including SoundMachine, Qsic, Tunify, Custom Channels and SiriusXM for Business
- 6W standby mode 
- Flexible mounting options including mounting of 6 x B170S in a 3U rack space using the optional RM160 rack mounting shelf
- Secure network preventing unauthorized control 
- Third-party control options compatible with PC, Mac, iOS and Android

![B107S.jpg](https://res.cloudinary.com/olex/image/upload/v1648643489/B107_S_c980dd44a4.jpg)

*Image: B170S Product, Front & Rear View*


Bluesound Professional

Bluesound Professional announces B170S Networked Streaming Amplifier

![Picture 1.jpg](https://res.cloudinary.com/olex/image/upload/v1647890948/Picture_1_ff0864125b.jpg)

*Image: Swansea.com Stadium, Wales*

Swansea.com Stadium is home to Swansea City FC and The Ospreys Rugby Club, hosting up to 21,000 spectators. Having previously overseen the award-winning installation of the AV solutions in the stadium’s conference suites, Audiologic client Vaughan Sound Installations was tasked with developing a scheme to enhance the professional audio, public address, and voice alarm systems throughout the stadium.

The project was to be implemented in two distinct phases. Phase one involved upgrades to the public address and voice alarm systems covering the concourses, hospitality areas, and turnstiles – in accordance with BS 5839-8.
Phase two required replacing the dated loudspeakers throughout the stadium bowl, which had been exposed to the elements for several years, as well as the amplification and system processing equipment. 
The new systems needed to comply fully with current safety standards and Football Association guidelines for sound systems for emergency purposes.

![Picture 1.jpg](https://res.cloudinary.com/olex/image/upload/v1647891043/Picture_1_d92cbe4dd8.jpg)

*Image: Voice Alarm System at Swansea.com Stadium, Wales*

Upgrades to the audio, public address, and voice alarm systems needed to be designed, specified, and installed in accordance with BS 5839-8, BS 7827, and BS 50849. Fundamentally, they had to work together in unison.

The system processors and control hardware, provided by Audiologic, included 2 x QSC Q-SYS Core 510i DSP Processors in dual redundancy mode, fitted with a CDN64 Dante card, along with CIML4 and COL4 analogue cards. The main rack room hosts six QSC IO Frames, installed alongside a touchscreen for local control, a PS1600H Standby Control Microphone (fitted in the stadium’s Control Room), and a PS1600G paging microphone for emergency use.

Additional existing QSC infrastructure was updated with the show control kit and the whole system works fluidly in conjunction with the new NEXO amplifiers and speakers - key components of the upgraded system.

Programmed by Audiologic’s own Diogo Scutti, the system was commissioned to meet the venue’s diverse needs. During event mode the system is controlled via the touchscreen located within the control room, with the paging microphone on the reception desk acting as a secondary input source. A DJ input provides connection from a Yamaha mixing desk and associated audio inputs.

This system has been designed to meet V3, which allows both automatic and voice evacuation, and will operate independently during normal daily operation and in conjunction with the bowl system during events. Standby power has been provided via an internal battery system in each rack, which offers a period of 24 hours’ standby plus 30 minutes operation. 

The project was successfully completed ahead of the 2021/22 campaign, providing an enhanced audio experience with public address and voice alarm systems which are not only fully compliant with multiple British standards, but also utilise the latest digital technology and deliver top performance.

Gareth Davies, Chief Financial Officer, Swansea City A.F.C. commented:

> The sound quality within the stadium has improved vastly and the feedback from supporters has been hugely positive. We want to ensure the matchday experience is a great experience for both home and away supporters, and a high-quality public address system is of paramount importance.

Diogo Scutti, Application Support Engineer, Audiologic added: 

> Specifying QSC for this project was essential due to the vast requirements for the stadium, as well as being able to utilise the existing QSC hardware on-site. QSC is the only brand on the market which can deal with the multiple audio protocols involved in this installation, interfacing the third-party devices installed around the stadium, monitoring all system entities, giving a quick response to any possible issue involving critical points of it, and capable of creating user-friendly interfaces to be easily controlled/monitored by anyone of the stadium crew.



Audiologic supply latest processing and control technology for Swansea.com Stadium audio system upgrade

In a shifting event landscape with travel and health restrictions constantly changing, event production can be even more stressful than what we were used to. Finding an easy solution that ensures pristine, quickly adaptable audio is crucial for the success of today’s live, virtual, and hybrid events. For customers worldwide, Shure Microflex® Complete Wireless (MXCW) serves as an all-in-one instant sound system for any event space requiring professional quality audio, helping users navigate live event challenges. Originally intended for users in government and corporate meeting spaces, the system is becoming a popular choice for conferences and hybrid events where quality audio is essential for engaging both live and remote audiences.

Peter James, Vice-President of Global Sales, Pro Audio, Shure:

> The live events industry has faced several challenges over the past two years. In that time, we have seen event organisers choose Microflex Complete Wireless as the best audio solution to support live events safely and effectively, regardless of the acoustic conditions. In a matter of minutes, just one person can set up an MXCW system and have a complete professional audio system ready to use. Without sacrificing reliability or audio quality, MXCW can ensure natural communication for virtual, in-person, or mixed format events.

Comprising an all-in-one wireless conference unit with microphone, loudspeaker, and customisable LED touchscreen, MXCW can be easily set up without necessitating invasive installations and without the limits of complex wired systems. Shure Microflex Complete Wireless is simple to deploy with only a single cable via the Wireless Access Point and uses encrypted, globally license-free RF. Additionally, the system automatically detects and avoids any RF interference for uninterrupted and flawless audio performance.

Units can be strategically placed to adhere to safety protocols while enabling socially distanced attendees to actively participate in the conversation. Remote participants can equally feel part of the event by connecting MXCW’s high-quality audio for live streams and online meeting software.
To enhance customer safety, MXCW offers Handsfree Mode for effortless conversations with touchless convenience. With Handsfree Mode, participants’ microphones are automatically voice-activated without the need to press a physical button. When a participant stops talking, their mic shuts off. 

In a time when event organisers and rental companies need to respond to changing customer requirements, MXCW is built to adapt and is becoming a highly requested solution. 

Janne Mummert, Vice President, Marketing & Strategic Accounts at Rentex, a market-leading provider of AV rental equipment in the U.S:

>Rentex owns one of the largest rental inventories of MXCW in the United States. The system is popular with many clients, as hybrid events become more common. We love the quality of the product and the support that Shure provides. Given the continued trend toward hybrid events, and the flexibility and scalability of the system, MXCW is going to be a Rentex staple for many years to come.

LEMON Event Support, an all-kind events agency, selected Shure Microflex Complete Wireless as the ideal solution for an event for a public institution in Luxembourg.

![MInt Gemengenreform iNET © Marc Lazzarini - standart.jpg-15.jpg](https://res.cloudinary.com/olex/image/upload/v1646816509/M_Int_Gemengenreform_i_NET_Marc_Lazzarini_standart_jpg_15_b0b60abf06.jpg)
*Shure’s MXCW used by LEMON Event Support in Luxembourg*

Paul Thyes, Managing Director of LEMON Event Support:

> We needed to find a system that was flexible and very easy to install and configure. We were very pleased with MXCW. It proved that it’s really the most flexible and scalable wireless system available, capable of adapting to challenging situations.

Shure MXCW can be used independently by each participant who gets their own microphone, loudspeaker, and control, making sure all sanitary restrictions are enforced. It also includes analog and Dante® digital audio connections to provide flexible integration with downstream devices. 

To learn more about how Shure Microflex Complete Wireless can be used for your event, contact your local sales representative or visit: [Shure](https://www.shure.com/en-US/conferencing-meetings/applications/rental-events)



AMID COVID CHALLENGES, LIVE EVENTS INDUSTRY FINDS NEW SOLUTIONS WITH SHURE MICROFLEX® COMPLETE WIRELESS

With the release of Avantis V1.13 firmware, engineers can monitor and control supported Shure wireless systems from the mixer, or from the new Avantis Director software. Avantis consoles auto-detect any supported Shure wireless systems on the same network and, with compatible hardware, Dante can be used for the transport of both audio and control data.

Jack Kenyon, Product Specialist at Allen & Heath.

> Avantis mixers are in use in many venues, houses of worship, and mid-sized productions where the luxury of a dedicated RF engineer simply isn’t viable. Often, a single operator is responsible for live audio, streaming, perhaps video and lights. In these scenarios, the ability to have simple visibility and control of wireless channels from within the mixer interface can speed up the workflow and give engineers peace of mind that ‘battery is good, RF is good’ without taking their eyes off the desk.

Key wireless information - including mutes, signal level and battery bars - is displayed in the Bank view, allowing “at a glance” multi-channel monitoring. Selecting the Preamp tab on a wireless channel reveals more detailed information, including RF frequency, device name and peak indicators. Receiver gain and mutes can also be controlled directly from the console, or from the Avantis Director software.

Corey Peoples, Shure's Senior Software Product Manager

> Shure endeavors to provide audio system operators with confidence and efficiency. Our continued collaboration with Allen & Heath now simplifies and centralizes wireless system configuration when working directly from the Avantis console and the Avantis Director software.

Avantis V1.13 firmware, featuring Shure wireless integration, is available now from the Allen & Heath website.


ALLEN & HEATH AVANTIS INTEGRATES SHURE WIRELESS CONTROL

![Picture 1.jpg](https://res.cloudinary.com/olex/image/upload/v1645457465/Picture_1_cb3dff663a.jpg)

*Image: Evolution, Yorkshire Wildlife Park*

The recently launched ‘Evolution’ restaurant at Yorkshire Wildlife Park provides a unique immersive experience, with diners embarking on a journey to a mysterious land where Jurassic Island meets the fantasy world of caves and mythical dragons, with stunning sound, animatronics and visual effects. The restaurant forms part of the new ‘hub’ of retail and play, extending the park’s traditional offerings.

To achieve this exceptional experience, the audio brief demanded speakers which had to be discrete enough that they could be disguised within the scenic works as much as possible, whilst producing enough volume at high quality to fill the space, with a relatively limited number of them. With multiple seating areas delivering different background soundscapes, this provided an additional challenge.


![Picture 1.jpg](https://res.cloudinary.com/olex/image/upload/v1645458038/Picture_1_8adce971f7.jpg)

*Image: Evolution restaurant, Yorkshire Wildlife Park*

Audiologic specified a unique system with the QSC Core 110f processor and Q-SYS UCI iPad control, coupled with 14 Genelec IP 4420A speakers for background music and sound effect audio and 6 Alto TS series PA speakers, split across the stage areas.

James Voakes, Senior Audio Visual Engineer, Technically Creative comments:

> The system delivers a high-quality experience to diners, and the on-board speaker management features enabled tweaks to be made to fit the environment, such as turning off the LEDs on the front of the speakers to keep them hidden, as well as shaping the onboard EQ for their specific requirements.  The Core processor was also upgraded to expand the storage to upload the background music. Both the client and everyone at Technically Creative are very happy with what we were able to achieve on this project.

Ben Spurgeon, Senior Technical Manager, Audiologic, concludes:

> We are really pleased to have been able to work with Technically Creative to deliver an immersive experience on this project. The brief provided the perfect opportunity to showcase the latest Genelec PoE / Dante loudspeakers and back-end it with the Q-SYS Ecosystem. Having the ability to demo the Genelec 4400 range helped us prove the possibilities of these brilliant speakers, and by opting for a fully networked solution, control, flexibility and ease of use all came together seamlessly.



Audiologic supply high-tech immersive sound system for Evolution, Yorkshire Wildlife Park’s new restaurant with a difference

![Picture 1.jpg](https://res.cloudinary.com/olex/image/upload/v1645095287/Picture_1_ed08fd6074.jpg)
*Mickey Guyton kicked off the Super Bowl singing the “Star Spangled Banner” (Photo by Kevin Mazur / Getty Images Entertainment)*

While the outcome of Super Bowl LVI remained uncertain until the final minutes, the performance of Shure’s wireless audio technology could not be questioned on or off the field. 

On the biggest stage in football – with 70,000 in-person fans at LA’s SoFi Stadium and more than 100 million TV viewers tuning in from around the world – RF coordinators, referees and performers relied on Shure gear. The lineup featured the Axient® Digital Wireless System which flawlessly captured pristine, uninterrupted audio from the game’s most meaningful moments, including the pre-game show, key parts of the halftime performance and crucial fourth-quarter referee decisions. Off the field, Shure technology was counted on to bring memorable events to life, including Budweiser’s Super Bowl Music Fest and NFL Honors broadcast. 

![Picture 1.jpg](https://res.cloudinary.com/olex/image/upload/v1645095376/Picture_1_f17def9acd.jpg)
*R&B artist Jhené Aiko delivers a stirring performance of “America the Beautiful” (Photo by Kevin Mazur / Getty Images Entertainment)*

> Shure Axient Digital microphones have been a key part of our Super Bowl wireless system for the last five years.  The PWS team deploys a Quadversity antenna system that gives us great coverage. Seeing five bars on the quality meter anywhere on the field gives us confidence in the Axient Digital system.

Comments, Gary Trenda, Lead RF Technician for Professional Wireless Systems (PWS), which was hired by ATK Audiotek to handle wireless microphones and IEM systems for the pre-game, halftime entertainment and referees.

 Gary and the ATK Audiotek team depended on 10 AD4Q four-channel wireless receivers and a Shure spectrum manager with Wireless Workbench to evaluate the RF spectrum efficiently and continuously at SoFi Stadium in real time. ATK used Axient Digital with Quadversity, a patented Shure technology, leveraging four simultaneous RF inputs to feed a single RF channel. Quadversity can extend the coverage area of a microphone channel or enable multiple coverage areas with additional antenna inputs, making it perfect for challenging RF environments like SoFi. 

The pre-game audio was made possible by skilled RF coordinators leveraging the assurance of Axient Digital’s Frequency Diversity Mode and Frequency Diversity enabled transmitters. This technology guaranteed audio remained uninterrupted in the extreme RF environment of SoFi Stadium by simultaneously transmitting two independent frequencies. The RF coordinators also depended on the command and control of Axient Digital with ShowLink®, which enabled real-time, instantaneous remote control of transmitters throughout the stadium. 

Singing into a custom chrome Axient Digital ADX2FD transmitter with a KSM9 microphone capsule, country music artist Mickey Guyton kicked off the Super Bowl with a touching rendition of the “Star Spangled Banner.” Mickey also uses and trusts Shure gear while on tour. R&B artist Jhené Aiko’s stirring presentation of “America the Beautiful” used an ADX2FD transmitter with a KSM9 microphone capsule. Dwayne “The Rock” Johnson’s absolutely electric Super Bowl introduction was also given on an ADX2 transmitter with a KSM9 mic capsule. 

At halftime, iconic rapper and entrepreneur Snoop Dogg took to the stage wielding a custom gold-plated ADX2 transmitter with a KSM9 microphone capsule and wore Shure SE215 Sound-Isolating™ in-ear monitors. All artists in the Super Bowl Halftime Show trusted four of Shure’s category-leading PSM® 1000 in-ear personal monitoring systems and 41 Shure P10R diversity wireless bodypack receivers to deliver total audio conviction throughout the entire performance. 

![Picture 1.jpg](https://res.cloudinary.com/olex/image/upload/v1645095567/Picture_1_bb908f8041.jpg)
*Snoop Dogg performs at the Super Bowl LVI halftime show with a gold-plated Shure KSM9 (Photo by Kevin Mazur / Getty Images Entertainment)*

Referees were issued Axient Digital ADX1 bodypack transmitters paired with Shure’s premium subminiature TL47 model TwinPlex® omnidirectional lavalier microphones. While omnidirectional lavaliers are typically used in controlled audio environments like theaters, TwinPlex was uniquely suited for this stadium application.

> Given its reliability and extremely consistent sound, TwinPlex was an excellent choice for our referees. Our team depended on TwinPlex and Axient Digital to deliver high-quality audio from our refs for both broadcast and PA

*Jack Bowling, Super Bowl LVI stadium FOH audio engineer*

ATK Versacom, a leading wireless intercom services provider, equipped the production staff with 30 Shure BRH441M single-sided production headsets for set-up week, pre-game, halftime, and post-game shows. All crews from staging, to audio, to lighting and video experienced seamless two-way communication via the comfort and audio clarity of the BRH441M during every minute of set up and execution for Super Bowl LVI. 

Before fans even descended on SoFi Stadium, Shure technology had already delivered industry-leading audio for Budweiser’s “Super Bowl Music Fest” concert series at Crypto.com Arena. The concert series included performances from artists who depend on Axient Digital, including Machine Gun Kelly who sported a custom pink ADX2 transmitter with an SM58® capsule, Halsey, Gwen Stefani, Green Day and Mickey Guyton. Miley Cyrus was on a wired Shure 565SD and her horn section relied on Shure KSM313 ribbon mics. Shure’s PSM 1000 in-ear personal monitoring system was used by Machine Gun Kelly, Halsey, Gwen Stefani, Green Day and Mickey Guyton. Gwen Stefani and Green Day’s crew leveraged the wide-band UHF spectrum scanning, analysis, and frequency coordination of Shure’s AXT600 spectrum manager for their sets.  

Shure also played an important role in this year’s NFL Honors broadcast. ATK leveraged 16 channels of Axient Digital handhelds and belt packs, 8 channels of UHF-R for the center tube and guitar packs, 16 Shure TwinPlex omnidirectional lavaliers and 12 channels of the Shure PSM 1000 in-ear monitoring system for the band and orchestra. The handheld microphones used for NFL Honors, including those used by host Keegan Michael-Key, were Shure KSM9s. The host and award show participants were equipped with a mix of Shure AD1 and AD2 transmitters.

> I was extremely happy to have Shure Axient wireless mics on this year’s NFL Honors, televised live on ABC on Thursday, February 10, I love the clear and natural sound Shure mics deliver, which is so important to me for TV mixes.

*Paul Wittman, production sound mixer for this year’s NFL Honors broadcast.*


SHURE DELIVERS THE SOUNDS OF SUPER BOWL LVI WEEKEND TO MILLIONS WORLDWIDE

The Thursford Christmas Spectacular is a truly unique place and completely different to any other show you’ll come across. The extravaganza is a fast-moving celebration of the festive season, featuring an eclectic mix of both seasonal and year-round favourites. With a cast of over 130 members, consisting of a 30-piece orchestra, a 60-piece choir, 24 dancers, a comedian and speciality acts from all over the world, all performing to 1400 audience members on a stage that’s 140ft wide, it is the biggest show of its kind in Europe. Musically, the show consists of a variety of performances ranging from classical choral arrangements to Christmas rock ‘n’ roll! 

![QnDDom5Y.jpeg](https://res.cloudinary.com/olex/image/upload/v1644240799/Qn_D_Dom5_Y_97e8b27246.jpg)

The show uses 26 head microphones and 10 handheld transmitters for its singers, which enables the choreography team to position performers anywhere on the stage or within the auditorium. A further 26 belt packs accommodate the majority of the orchestra’s instruments. There’s no orchestra pit at Thursford, so the musicians will perform from multiple locations around the stage and venue. Essentially if they’re capable of carrying their instrument whilst playing it, they’ll have a radio system on them.

Kieran Lowe, Head of Sound, comments:

> We started using Axient Digital in September 2021. We use 70 RF channels here at Thursford and when the 700mhz clearance program was put into place, we had to replace 14 channels of UHFR, so Axient Digital was the obvious and easy choice. In fact, taking into account our existing fleet of UHFR had been hugely reliable but there was no other choice for me really. We’re in the middle of the North Norfolk countryside and quickly popping out to pick up last minute replacements for unreliable kit is not an option for us. Also, the Axient receivers would be a straightforward replacement of our 700mhz UHFR units, connecting into our existing audio, networking and RF distribution.

The Thursford Christmas Spectacular is a variety show, creating logistical challenges with the technicians at the radio mic desk. The 26 head microphone systems and 10 handheld transmitters accommodate the singers, but with different performers taking various lead step out positions throughout the show, there’s genuinely no two performances that are the same in their run of 80 shows. The RF technicians have to work out their complex and unique mic plots for every show. In 2021, Covid added additional procedures of disinfecting cables and transmitters meaning it really is very busy during the shows. 

![80573002_10156524331426831_2277702662663176192_n (1).jpg](https://res.cloudinary.com/olex/image/upload/v1644241048/80573002_10156524331426831_2277702662663176192_n_1_732b079ec3.jpg)

Kieran Lowe adds:

> I think the main challenge for us was to seamlessly achieve the same number of wireless channels in a smaller RF window. With the support from Shure, Axient has enabled us to do this effortlessly. Losing 700mhz, and subsequently 14 channels within this bandwidth, was initially a concern for me but our new Axient equipment has allowed us to be ultra-efficient with our frequencies, within a smaller RF window, not only maintaining our number of radio microphone and IEM channels but giving us flexibility to potentially add more in the future. The ShowLink has also been a great help with the RF technicians backstage, monitoring and adjusting transmitters on the fly is a luxury we’ve not had before.

Kieran first used Shure Axient Digital whilst working with a production company from Norwich who had invested in lots of channels and was very pleased with the familiarity of the products. 

> Our musicians love the new Axient ADX1M transmitters. They’re so lightweight and discreet, with no antenna, we’ve actually mounted the units in specially designed pouches, on multiple handheld instruments within the orchestra like Trumpets, Trombones and Tubas. Monitoring and changing transmitter parameters on the fly has been great. Even little touches like charging units connected to wireless workbench for glancing at quickly or listening and monitoring RF channels on other Dante enabled Shure receivers from the one unit has been of great help in a busy backstage environment. The battery system has saved lots of time and effort with the turnaround between shows. It takes a lot of time to re-battery 70 channels of radio systems with dry cells; we used to get through 240 batteries a day. The Axient rechargeable batteries and chargers are a big-time saver for us and contribute to reducing waste. Shure has been very supportive, especially Peppe with our RF coordination. A huge thank you to him for liaising with myself, on multiple occasions, to make sure every channel would operate perfectly in our RF environment. He also supported me with amendments to our license working alongside Ofcom which was a huge help. The Shure UK service department has also been fantastic to deal with. Any kit requiring service or repair is dealt with very quickly indeed with turnaround times sometimes being just days - exactly what I need for our substantial RF setup.

Peppe Mallozzi, Regional Sales Manager, Pro Audio, concludes:

> The Thursford Christmas Spectacular is exactly the kind of show Axient Digital was designed for: a mission critical series of events that requires absolute reliability. I have been pleased to be able to support Kieran and the cast with a smooth transition to the system and we are proud to see the show running smoothly time after time.

Shure’s Axient Digital Wireless System Powers The Thursford Christmas Spectacular

Cyrus Audio, the iconic British brand of audiophile electronics and Lenbrook International, the owner and developer of the market-leading BluOS high-resolution multi-room platform, announced a global partnership to bring the BluOS streaming platform into upcoming Cyrus Audio products. 

> Music streaming remains complex with the wide variety and rapidly changing list of services and features that are demanded by the modern music consumer. We realised that being part of a well-established and class-leading ecosystem provided the best option for both our customers and dealers to minimise this complexity.  As such, we always found ourselves coming back to BluOS. Throughout our conversations, Lenbrook made clear their strong commitment to providing all customers a premium user experience, combined with access to the best of the hi-res music streaming services. That aligns so perfectly with the Cyrus brand values that it became a rather straightforward decision for us, Our team is naturally excited as we go forward, planning the latest expansion of the Cyrus Audio product range.

*Nicholas Clarke, Managing Director of Cyrus Audio*

> Our goal with BluOS continues to be being highly selective about the brands we add to the platform since it is so important that the shared ecosystem model be represented by totally like-minded and committed partners. Cyrus Audio is one of those well aligned brands that the Lenbrook team has long admired. We’re pleased they have come on board to share our BluOS high res music vision again reaffirming the significant investment we continue to make into this platform.

*Gordon Simmonds, CEO of Lenbrook International*

BluOS is an award-winning proprietary, but brand-agnostic platform meaning that any BluOS Enabled product connected to the same Wi-Fi network can share music libraries and playlists, regardless of the brand of speaker or audio component. Found in products that range from amplifiers through to powered speakers and rack-mounted installed audio, BluOS Enabled products satisfy a wide range of use cases and applications, making it the most versatile hi-res multi-room streaming audio platform available on the market today. 

Bluesound

Cyrus Audio to Join the BluOS® High-Resolution Multi-room Audio Ecosystem

CLCKR MagSafe Stand & GripLondon, United Kingdom, 12th January 2022 - CLCKR, the mobile phone accessory company, announced today the availability of the CLCKR MagSafe Stand & Grip and the Slim Wallet with Stand. Both products are available now online at [CLCKR.co.uk](link). In addition to the new products, CLCKR has a full line of universal stands available for the iPhone 13 including holographic designs and a collaboration with Richmond and Finch. CLCKR products help elevate the experience of your mobile device with portrait and landscape functionality and a grip for a safe hold. Full line-up of CLCKR cases and universal stands are available now at [clckr.co.uk](link)

![CLCKR magsafe 1.jpeg](https://res.cloudinary.com/olex/image/upload/v1641998657/CLCKR_magsafe_1_507d69d330.jpg)

**CLCKR MagSafe Stand & Grip**
Designed with a strong 3500G magnet to attach directly to an iPhone 12/13 MagSafe compatible case, the CLCKR MagSafe stand and grip transforms the device into a multi-faceted, easy-viewing hub of information and entertainment. With the CLCKR stand, the device can be used in portrait, landscape and angled conference call modes, ideal for video chats, reading recipes and watching a favourite show. The grip allows the user to hold on to the device while on the go. And for MagSafe charging, simply slide CLCKR off the back. The product is available for £29.99. 
 
**CLCKR Slim Wallet with Stand**
The CLCKR Slim Wallet with Stand is the perfect all around accessory for a smartphone. The wallet has space for 2 cards which are easily accessible thanks to the notch at the side. The built-in patented Stand & Grip enables the device to be used in portrait, landscape and conference mode. The 3M adhesive that connects the accessory to the device creates a strong hold and sticks to most devices. CLCKR Slim Wallet and Stand is available now for £19.99. 
 
**ABOUT CLCKR **
CLCKR is a patented universal and multi-functional mobile phone stand grip, enabling multiple viewing positions for people who love to consume or create content and stay in touch – whether at home or on-the-go. CLCKR is available as the Universal CLCKR – a stand and grip which is easy to apply using 3M™ adhesive that does not leave residue – or incorporated into the design of phone cases for a variety of phone models and sizes. CLCKR’s grip enables a firmer hold and safer use of your device, and its stylish and ultra-strong design is compatible with most wireless chargers. There are numerous uses for CLCKR, positioning your mobile phone in portrait, landscape or conference call mode. CLCKR stands by you – to stay connected with other people, watch videos or create content. To learn more, please visit: https://www.clckr.com/.


CLCKR

CLCKR UNIVERSAL MAGSAFE STAND AND SLIM WALLET ACCESSORY AVAILABLE NOW

![AONIC40_SBH1DYWH1_White-tan_3 Qtr_On-White.png](https://res.cloudinary.com/olex/image/upload/v1641857089/AONIC_40_SBH_1_DYWH_1_White_tan_3_Qtr_On_White_16e1e0e182.png)

*The AONIC 40 Delivers Superior Wireless Audio, Adjustable Noise Cancellation, Comfort, and Portability for Travel, Long-Lasting Battery Life, and Customizable EQ.*

Today, Shure introduced its AONIC 40 Wireless Noise Cancelling Headphones. Building on the success of the AONIC 50 Headphones and recently launched AONIC FREE Sound Isolating™ Earphones, the AONIC 40 model broadens the Shure Wireless portfolio to more acutely meet the needs of on-the-go music lovers, commuters, and travel enthusiasts. AONIC 40 Headphones combine a portable and elegant design with industry-leading Shure audio, revered and trusted by musicians and creators of multiple disciplines. In fact, GRAMMY® Award-winning artist Jacob Collier has partnered with the brand to highlight how he relies on Shure’s AONIC line for his audio needs while on the move, drawing inspiration from everyday life.

> The first microphone I ever owned was a Shure SM58® microphone. It taught me to listen to the world around me. I’ve relied on Shure, both in the studio and on stage, for my entire career, shared Jacob. Shure is bringing that same studio quality sound that musicians and artists have trusted for decades to music lovers around the world.

Crafted from premium materials and precision-engineered, the AONIC 40 was designed for long-wearing comfort and durability. Listeners can block out the world with adjustable noise cancellation or activate Environment Mode with the click of a button to hear the outside world without missing a beat. Also featuring up to 25 hours of battery life, premium call quality, and customizable EQ, the AONIC 40 offers a truly superior wireless listening experience, available in two colors (White/Tan and Black).

> The AONIC 40 takes our 96-year heritage of delivering unparalleled audio in stages and studios around the world and pairs that expertise with our best-in-class Wireless Noise Cancelling Headphone technology. With a sleek, lightweight design and premium call quality, the AONIC 40 is the ideal headphone for anyone looking for the best combination of studio-quality audio performance, style, and comfort, no matter where the day takes them. We’re proud to be partnering with Jacob Collier on this launch to underscore the Shure tradition of providing everyone, from pioneering artists like Jacob to the everyday commuter, with the gear they need to find inspiration on the go.

*Eduardo Valdes, Associate Vice President of Global Marketing*

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*Made with Premium Materials, Including Glass Filled Nylon and Aircraft Grade Aluminum Alloy, AONIC 40 Headphones are Built to Withstand the Rigors of the Road. *

**Reliable, Superior Audio Performance Meets Rugged Design and Effortless Functionality**

The AONIC 40 Headphones are the latest edition to the reliable Shure AONIC line of headphones and earphones, offering a stylish, yet portable design with the brand’s iconic sound at a competitive price point. These new headphones are the all-in-one unit for superior audio, highlighting a collapsible design with a compact footprint, adjustable noise cancellation with Environment Mode, quick charge, crystal-clear call quality, accessible and customizable controls, and more.

- Portable Design: The foldable, rugged design and carrying case are ideal for compact storage and durable enough to withstand your next adventure. 
- Adjustable Noise Cancellation: Block out surrounding noise and immerse yourself in the AONIC 40 listening experience with three digital ANC settings crafted to deliver users the best noise cancellation, wherever travels lead. 
- Long-Lasting Comfort: Made with premium materials, including glass-filled nylon and aircraft-grade aluminum alloy, the AONIC 40 offers quality comfort and durability made to last.
- Premium Call Quality: Dial-in to video conferencing or phone calls with exceptional audio, thanks to dual beamforming microphones. Dual USB audio mode enables two-way mic communication with the included USB-C cable or connect with Bluetooth® 5 wireless technology for enhanced stability and a range of up to 30 feet.
- Accessible Controls: Answer calls, adjust volume, and control Active Noise Cancellation and Environment Mode levels with the push of a button.

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**Battery Life**
  
The AONIC 40 Headphones were designed to provide grab-and-go durability, so long-lasting battery life was non-negotiable. Enjoy your music and podcasts with up to 25 hours of battery life with ANC turned on. In a rush? AONIC 40’s quick charge feature provides up to 5 hours of use with only 15 minutes of charge.

**Discover Your Signature Sound with Customizable Hardware EQ in the ShurePlus™ PLAY app**

Make your listening experience uniquely you by creating your own custom EQ using the free ShurePlus™ PLAY app, available on iOS and Android. After you’ve crafted a unique EQ you love, ShurePlus™ Play makes it easy to save your favorite settings directly to your headphones to easily transfer them across devices. 

Along with customizing EQ and accessing downloadable firmware updates, ShurePlus™ PLAY lets you select prompts and tones and modify Environment Mode and Active Noise Cancellation settings. Audio enthusiasts will want to take full advantage of the app’s Hi-Res Music Player. 

**Pricing and Availability**

Shure’s new Wireless Noise Cancelling Headphones, AONIC 40, are available in White/Tan and Black for a retail price of £215 / $249 USD. Purchase includes the headphones, protective zippered carrying case, 3.5mm audio cable, a USB-C cable, and a two-year warranty.
 
AONIC 40 Wireless Noise Cancelling Headphones are now available at select retailers (www.shure.com/en-US/products/headphones/aonic40) 

SHURE EXPANDS CONSUMER AUDIO LINE WITH AONIC 40 WIRELESS NOISE CANCELLING HEADPHONES -- STUDIO-QUALITY SOUND IN A RUGGED, PORTABLE DESIGN

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Canadian company Bluesound Professional, the premium distributed audio ecosystem for commercial spaces, announced today the appointment of Craig Cooper as its North American Sales Manager.

Reporting to Graeme Harrison, Vice President and General Manager of Bluesound Professional, Cooper’s primary responsibility will be to facilitate sales growth in the North American market, working with reps, system integrators, consultants and end customers.

Cooper brings a wealth of experience in creative direction, regional brand growth and marketing strategy having previously held executive positions at companies like Analog Way (AV manufacturer), Bormann Marketing (pro audio manufacturer) and Pinnacle Entertainment (end user). During his most recent role as Regional Sales Manager for Analog Way, Cooper established a strong presence for the AV manufacturing company in the Midwest Region through initiating and expanding relationships with key stakeholders and influencers.

Graeme Harrison, VP and GM of Bluesound Professional:

>  I’m very pleased to welcome Craig to our Bluesound Professional team. His appointment will allow us to focus more attention on our North American customers. Our sales have been increasing steadily throughout 2021 in North America and we are optimistic that having Craig on our team will further increase this trend in 2022 and beyond. Craig has experience as an end user, a rep and working for a manufacturer, and therefore uniquely equipped to understand the needs of our customers.

Cooper’s managerial expertise will be complimentary to serving the links in Bluesound Professional’s sales channel chain. He holds a degree in Business Administration from St. Louis University and is also a passionate cyclist and evangelist for electric cars. Cooper currently resides in St. Louis, Missouri.

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