Zara McFarlane performing live in the studio

Audio & music technology PR agency

Where brandsfind their stage.

PR and partnerships for the brands behind how the world hears music. Independent since 2016, working across the UK, US, Europe and Asia-Pacific.

Now playingZara McFarlane · live in the studio for MQABluesound · London
Side A — The catalogue

Moments we've played on

The full catalogue →
The reviews are in · 2026

Where our clients end up

And the titles we get them intoWhat Hi-Fi? · Stereophile · The Absolute Sound · TechRadar · Trusted Reviews · Wired · Forbes · Gear Patrol · Tom's Guide · Engadget · Pocket-lint · Hi-Fi+ · Darko.Audio · HiFi Pig · StereoNET · Audioholics · Popular Science · Essential Install
Awards our clients have won this year
What Hi-Fi? 2026Technics SL-1500CS
EISA 2026–27Bluesound POWERNODE · NAD M33 V2
What Hi-Fi? 2025Bluesound Node Icon, Product of the Year
Trusted Reviews 2025Technics EAH-AZ100, Best Wireless Earbuds
Tom's Guide 2026Bluesound Pulse Cinema, TV and Audio Awards

OLEX presents · The current line-up

Previously on our stageAudiologic · DAACI · Disney+ · Mastercard · Metropolis Studios · Rough Trade · Sonical · Urbanista
Side B — How we work

The full band

01

Press office

Day-to-day media relations across consumer, trade and audiophile titles, including the awkward enquiry on a Friday afternoon.

Heard on: Shure · L-Acoustics · Bluesound
02

Launch & review

Embargoes, review units and the long tail of reviews that keeps a product selling for two years, not two weeks.

Heard on: Technics · PSB Speakers · NAD
03

Partnerships

Collaborations with design houses, drinks brands, venues and artists, matched on values rather than reach.

Heard on: Technics · Mastercard · Metropolis Studios
04

Creators

Long-standing relationships with the reviewers and YouTubers who sit between a spec sheet and a purchase, at every size from 5k to 5m followers.

Heard on: Shure · Technics
05

Events & shows

Press days, listening sessions, press trips and briefings on show stands, run end to end.

Heard on: Bluesound · Shure · DAACI
06

Measurement

A monthly report on volume, reach, sentiment and share of voice, with an honest reading of what it means for the next quarter.

Heard on: Every account, every month
2016Independent since
11Brands on the current line-up
UK · US · EU · APACOne team, four markets
Credits

Small band. Big rooms.

You deal with the people doing the work, from the first call to the morning-after report.

OLEX at IFA
On tour

Four markets. One team.

GMT · Home base

United Kingdom

We run consumer, trade and audiophile press directly and manage review units from here.

ET · On the ground

United States

Account Director on Eastern time, plus a specialist partner for high-end audio press.

CET · In-market

Europe

We run launches with local partners in France, Germany and the Nordics, in the local language and on local embargoes.

CST · With partners

Asia-Pacific

We take installation, touring and launch stories to pro-audio and trade press across China, Southeast Asia and Australia, working with regional partners.

Tour dates · where you'll find usCES · ISE · Bristol Hi-Fi Show · HIGH END Vienna · AXPONA · NAMM · IBC · IFA · ADE · CEDIA Expo · PLASA
Encore

Got something
worth hearing?