13Sep2023
Insight
Gemma Robinson
Urbanista Win Big at IFA 2023
With an incredible 18 IFA awards from the likes of Billboard, Trusted Reviews, Make Use Of, Tech Radar and Android Police - Urbanista is recognised for its new solar powered speaker, Malibu.
What we did
- Craft and execute the PR strategy for the launch of the product
- Submit award submissions for the product
- Arrange meetings with key media at the show
In a triumphant display of innovation and design, our agency proudly stands as the driving force behind Urbanista's stellar success at the IFA Show in Berlin 2023. In August, the Swedish lifestyle audio brand Urbanista, launched their solar powered self charging speaker - Urbanista Malibu, together with Swedish innovation company Exeger.
Following the previous highly successful launches of the Los Angeles solar charging headphones in 2021 and Phoenix earphones in 2022, the addition of the Malibu speaker to the brand's family of solar powered products completes its offering in the segment. At IFA 2023 in Berlin, one of the world's largest trade shows for consumer electronics, Urbanista Malibu won a total of 17 media awards as the best of IFA 2023 from several tech reviewers and publications such as Billboard, Trusted Reviews, Tech Radar and others.
