11Sep2024
Case Study
Steve Dalton
Launching the Future of Streaming: Bluesound NODE Series Press Events in the UK and US
We are thrilled to share the highlights of the successful launch of the Bluesound NODE series, a revolutionary step forward in streaming music technology. With simultaneous events held in both the UK and the US, we engaged industry experts and journalists to explore the future of music consumption.
What we did
- Hosted dual press launch events in the UK and US
- Engaged influential panel discussions focusing on enhancing consumer experiences in streaming music
- Offered exclusive previews of the NODE ICON to journalists
- Showcased the innovative technologies from Dirac and MQA Labs that enhance high-resolution streaming
- Fostered insightful conversations with industry leaders and experts
US Launch at All Blues, New York City: The press launch in New York City was a resounding success, featuring a panel moderated by Mike Jbara on the topic “Enhancing Consumer Experiences in Streaming Music.” Panelists included:
- Dr. Howie Singer, Author and Adjunct Professor, NYU Tisch School of Music
- Marat Berenstein, Strategic Partnerships and Industry Relations, Clive Davis Institute of Recorded Music
- Stephanie Rubin, Head of Finance, North America, DailyMail
- Matt Simmonds, Product Manager, Bluesound
The discussion delved into how consumers will engage with music in the future and how streaming service providers, content creators, and manufacturers can capitalise on emerging trends.
UK Launch at Huckletree Shoreditch: In the UK, we curated a dynamic launch event that sparked conversations around the evolving landscape of music streaming. Thank you to Mike Jbara for moderating our panel on "Enhancing Customer Experiences in Streaming Music," featuring:
- Phil Sant, Chief Engineer and Founder, Salt
- Andy Davies, Founder, Diverge
- Sania Haq, Founder, Bye 2 Stereotypes
- Matt Simmonds, Product Manager, Bluesound
Journalists had the exclusive opportunity to experience the NODE ICON ahead of its public availability. They were also treated to insights from Rikard Hellerfelt and Andy Dowell, who discussed how Dirac and MQA Labs technologies are enhancing the high-resolution streaming experience in the new NODE series.
The Bluesound NODE series launch events successfully brought together industry leaders and journalists to explore the future of streaming music. With cutting-edge technology and insightful discussions, we are excited about the journey ahead and the potential to reshape the way consumers engage with their favourite tunes.
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