Case Study

Steve Dalton

NAD Launches Masters Series M10 Streaming Amplifier

The audio world has shifted. Where once available solely on discs, the best quality of music is now delivered over the internet. Not only does it sound better, but entire catalogues of recorded music are more accessible than ever before.

What we did

  • Launch event in London for key media: Telegraph, TheNextWeb, Wired and more
  • Hosted and curated personal 1-2-1 listening sessions with NAD Product Manager
  • Brokered album artwork collaboration with award winning Jazz artist, Paul Champion
  • Created a reviewer programme across lifestyle, tech and HiFi media


Curated playlists make music selection and discovery easy and fun, while multi-room wireless audio multiplies the possibilities. With the NAD Masters M10 we combine all of this goodness with state-of-the-art amplification to make it an all-in-one solution that will transport you to your favourite musical destination.


The NAD M10 represents a new kind of high-end audio system that is luxurious and smart, but very discreet. It can perform the same functions that once required a rack full of components and in many ways is superior.

June Ip

VP of Marketing

The Campaign

An experience of the auditory senses and an adventure into the future of music enjoyment at home, at Cornflake AV in London. A two-day event whereby VIP press would get the opportunity to experience the NAD M10, ask questions and be treated to a Tesla chauffeured transfer to and from a location of their choice.

As part of the campaign Paula Champion, award winning Jazz artist supported NAD with the help of her music and album artwork to help bring to life the NAD M10 sweet of launch assets and collateral.

The Tech

The NAD M10 Music Streaming Amplifier:

  • BluOS multi-room compatible
  • HybridDigital nCore Amplifier
  • Dirac Live Room Correction

Check out the NAD M10 at NADElectronics.com

For more information on NAD and the BluOS ecosystem, and to find out more on the array of streaming services available through these products, please visit https://bluos.net/