Gemma Robinson

DAACI Press Day at Abbey Road Studios

DAACI celebrates becoming an AI eco-system as it acquires MXX and WiSL with an exclusive invite only press event in the legendary studio three.

What we did

  • Organise exclusive press event for DAACI at Abbey Road studios
  • Invite the UK’s key journalists and set up interviews/Q&A’s
  • Host the Q&A panel with DAACI and Abbey Road executives

In a one off opportunity to exclusively announce to the UK’s most prestigious music and technology press, the AI music creation system DAACI’s acquisition of two technology companies, MXX and WiSL, as the company geared up to deliver its ‘AI ecosystem’, OLEX crafted and executed a launch event at Abbey Road music studios.

Announced at the famous Abbey Road Studios, MXX, an AI music editing technology and WiSL, an AI-driven music licensing and content management platform, will assist DAACI in rolling out its software in various forms for education, personal use and commercial use.

At the event, Dr Lyske showcased in a live demonstration, how the software can be used to soundtrack an advertising campaign. Shown how the tool can be used to generate ideas for artists, too. A singer played a basic idea consisting of just vocals and melody, and, with the help of a producer, once these were inputted into DAACI, they were able to change the feeling of the track.

At the event, DAACI’s key stakeholder were on hand to discuss the issue of ethics in AI and music creation, answering questions of those journalists that were lucky enough to hear the news first, and see the future in action.

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