Press Releases

Sonical, creators of CosmOS, the world’s first operating system for your ears, today announced the strategic acquisition of key assets from Hue Hearing, a hearing solutions company renowned for its direct-to-consumer approach and deep understanding of individuals with hearing difficulties.

This acquisition supports Sonical’s ambition to drive forward the next generation of intelligent audio wearables — known as Headphone 3.0 — where headphones function more like smartphones, offering personalised, app-enabled audio experiences via the open CosmOS platform.

Hue Hearing has built a substantial customer base of people seeking accessible and effective hearing solutions. Through ongoing engagement, the company identified a clear gap in the market: customers are looking for more than basic sound amplification — they want smart, adaptive, and customisable hearing technology. Recognising this, it was a natural step for Hue Hearing to collaborate with Sonical’s CosmOS, as the most advanced and scalable platform to address these needs.

“Our customers have consistently asked for more than traditional hearing aids can offer — they want smarter, more responsive and personalised control of their hearing,” said Andre Lavell, CEO of Hue Hearing. “Partnering with Sonical and integrating the CosmOS platform enables us to deliver truly intelligent hearing enhancements to the people who need it most.”

The acquisition provides Sonical with highly valuable consumer insight, product and technology requirements, and distribution capabilities to support the development and launch of new hearing enhancement products powered by CosmOS.

“Hue Hearing has cultivated a strong and trusted relationship with a significant number of people underserved by today’s hearing solutions,” said Gary Spittle, CEO of Sonical. “Integrating their knowledge and experience into our ecosystem is a vital step in making Headphone 3.0 not only innovative but accessible to all.” This move further strengthens Sonical’s position as the leading platform for innovation in the hearables sector, while expanding its reach into health, accessibility, and consumer wellness applications.

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About Sonical: Sonical is the leading provider of embedded platforms for audio products and is the team of experts behind CosmOS, the operating system for the ear. CosmOS makes products ‘appable’ giving the user complete control of how they listen to content, hear the world and monitor their health.

For more information, visit https://www.sonical.ai/.