November 14, 2018
Shure & Signature Brew - Making Live Music Better Together

Making Live Music Better Together

Shure & Signature Brew are proud to announce their partnership, born from a mutual commitment to improving fans' experience at live music events. From gigs to music festivals, through the quality of the beer or the delivery of the sound. We're both here for the discerning music fan, fans that expect more from the gigs they go to.

Signature Brew are an independent East London brewery on a mission to bring great beer and great music closer than ever before by improving the quality of beer at live music events. Being industry standard and the most popular vocal microphone in the world, Signature Brew are proud to incorporate the dependability of Shure's microphones into their tap handles and roll them out into the best venues, bars and festivals the UK has to offer.

“We’re excited to have such a stalwart of the live circuit, Shure’s iconic SM58, as Signature Brew’s tap handles,” explains Signature Brew co-founder Sam McGregor. “Everything we do at Signature Brew is music-inspired. When we collaborate with artists to create beer we work with musicians with integrity that we respect, this partnership with Shure is no different. Many of us at the brewery are musicians so we fully appreciate what an incredible piece of hardware this mic is and are confident it will be just as robust on the bar as on the stage.”

Much like Shure, Signature Brew are renowned for artist collaborations and have produced exclusive brews with an unparalleled 20+ artists, including Mastodon, Frank Turner, Enter Shikari, Rodney P, Slaves and more.

Shure are very excited to partner with a company who have the same passion for music and total quality as themselves. Marc Henshall, Pro Audio Marketing at Shure UK comments “There is a famous quote from our founder, Sidney Shure that all of us at the company hold dear – “We know very well that absolute perfection cannot be attained but we will never stop striving for it.” – it’s a powerful statement that drives so much of what we do at Shure worldwide and it’s clear that Signature Brew are equally committed to their craft. The experience of live music is so integral to the future health of the music industry, and ultimately the state of nation’s creative culture. We’re proud to partner with Signature Brew in helping to drive up standards wherever possible.”

Shure and Signature brew will be working on exciting projects and collaborations across the festival period and months to come.